4 ways to incorporate QR codes into your dealership marketing strategy
We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward to use paths to websites and...
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
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LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
marketing
Auditing your marketing process to elevate the customer experience — Glenn Pasch | PCG Digital
On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, auto marketing expert and CEO of PCG Digital, to discuss simple tactics and strategies that elevate...
De-mistifying dealership defection rates — Eric DeMont | Urban Science
Defection rates deliver vital information to dealers, allowing them to identify how many customers took their business elsewhere while measuring the impact of retention strategies. However, it has been exceedingly...
Using data to get the most out of your digital marketing strategy — Colin Carrasquillo | Nielsen Automotive Group
Digital marketing has become a major component of automotive retail, serving to drive leads, strengthen branding, and broaden the scope of dealers' markets. However, with the arrival of CDPs, AI,...
Optimizing GA4 to power dealership marketing — Brooke Furniss | BZ Consultants Group
With the official shutdown of its predecessor last year, Google Analytics 4 (GA4) is now the primary tool for tracking website data and gauging the success of dealership marketing campaigns....
Using social media to harness the power of authentic personal branding – Tianna Mick | Dealer Synergy
Persistent high interest rates and affordability challenges remain a shared concern for dealers and consumers alike, so it's essential to empower your sales teams to excel in these conditions. On...
Maximizing dealership visibility: Greg Gifford shares key SEO strategies
Establishing a robust online presence is vital for businesses, and dealerships are no exception. In the latest episode of Inside Automotive, Greg Gifford, the Chief Operating Officer of SearchLab, joins...
Understanding the latest dealership marketing trends — April Simmons | Horne Auto Group
Dealership marketing trends have evolved rapidly in recent years as consumer preferences and industry conditions have changed. With so much to keep track of, many dealers feel at a loss...
How dealerships can leverage social media to build trust and drive sales – Marc Lavoie
In today's landscape, nearly everyone is on social media, and it's especially crucial for those in sales or dealership service. However, should the use of social media extend beyond these...
Revving up engagement: how text message marketing puts dealerships in the driver’s seat in 2024
In 2024, the world of dealership marketing is witnessing a significant shift. Traditional methods like email marketing are becoming less effective, paving the way for more direct and engaging strategies....
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