TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

Glenn Pasch joins Inside Automotive to discuss key strategies that can help dealers elevate the customer experience across all channels.

Auditing your marketing process to elevate the customer experience — Glenn Pasch | PCG Digital

- April 11, 2024
On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, auto marketing expert and CEO of PCG Digital, to discuss simple tactics and strategies that elevate...
Inside Automotive Sales & Marketing
Eric DeMont joins Driving Solutions to discuss how dealers are using their defection data to drive sales, retention, and growth.

De-mistifying dealership defection rates — Eric DeMont | Urban Science

- April 4, 2024
Defection rates deliver vital information to dealers, allowing them to identify how many customers took their business elsewhere while measuring the impact of retention strategies. However, it has been exceedingly...
Featured Driving Solutions
Colin Carrasquillo joins Inside Automotive to share how dealers can use first party data to super-charge their digital marketing strategies.

Using data to get the most out of your digital marketing strategy — Colin Carrasquillo | Nielsen Automotive Group

- March 28, 2024
Digital marketing has become a major component of automotive retail, serving to drive leads, strengthen branding, and broaden the scope of dealers' markets. However, with the arrival of CDPs, AI,...
Featured Sales & Marketing
Brooke Furniss joins Inside Automotive to teach dealers how to use GA4 and to discuss the important role it plays in dealership marketing.

Optimizing GA4 to power dealership marketing — Brooke Furniss | BZ Consultants Group

- March 21, 2024
With the official shutdown of its predecessor last year, Google Analytics 4 (GA4) is now the primary tool for tracking website data and gauging the success of dealership marketing campaigns....
Featured Sales & Marketing
On today's episode of Inside Automotive, Tianna Mick, joins to discuss ways dealer's sales teams can leverage authentic branding. 

Using social media to harness the power of authentic personal branding – Tianna Mick | Dealer Synergy

- March 19, 2024
Persistent high interest rates and affordability challenges remain a shared concern for dealers and consumers alike, so it's essential to empower your sales teams to excel in these conditions. On...
Sales & Marketing Inside Automotive
In the latest episode of Inside Automotive, Greg Gifford joins us to dive deep into dealership SEO and how to strengthen it.

Maximizing dealership visibility: Greg Gifford shares key SEO strategies

- February 29, 2024
Establishing a robust online presence is vital for businesses, and dealerships are no exception. In the latest episode of Inside Automotive, Greg Gifford, the Chief Operating Officer of SearchLab, joins...
Sales & Marketing Inside Automotive
April Simmons joins Inside Automotive to discuss the latest dealership marketing trends impacting the retail automotive sector.

Understanding the latest dealership marketing trends — April Simmons | Horne Auto Group

- February 22, 2024
Dealership marketing trends have evolved rapidly in recent years as consumer preferences and industry conditions have changed. With so much to keep track of, many dealers feel at a loss...
Featured Sales & Marketing
To provide insights into current dealership marketing trends and the broader role of social media, Marc Lavoie joins us on Inside Automotive.

How dealerships can leverage social media to build trust and drive sales – Marc Lavoie

- February 19, 2024
In today's landscape, nearly everyone is on social media, and it's especially crucial for those in sales or dealership service. However, should the use of social media extend beyond these...
Inside Automotive Sales & Marketing
Beyond the realm of vehicle sales, service departments can harness the power of text blast marketing for additional revenue opportunities.

Revving up engagement: how text message marketing puts dealerships in the driver’s seat in 2024

- February 15, 2024
In 2024, the world of dealership marketing is witnessing a significant shift. Traditional methods like email marketing are becoming less effective, paving the way for more direct and engaging strategies....
Sales & Marketing Articles
We’ll explore some emerging trends within the automotive industry that make some dealers wonder if it’s worth advertising on TV anymore. 

Trends in automotive TV advertising—still worth it for dealers?

- February 8, 2024
Television advertisements are a big deal for car manufacturers. Minding our language, and depending on who you ask, it might be fair to say that television ads “used to be”...
Sales & Marketing Articles


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