Report Shows the Consumer Connection Goes Beyond Cars to Include Brand
It seems that car owners have always developed an emotional bond with their vehicle. Research by Road & Travel Magazine from back in December 2007 found that 60 percent of...
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
marketing
Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and Impact
When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the drop off in sales. Unfortunately, one...
The Power of Local: Five Ways to Harness Local Community Support
A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies they are taking to manage the...
Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage
With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not all of those leads are high...
Fitting an Off-Road Presence into Your Dealership’s Marketing
In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road products. The new HUMMER electric vehicle...
Five Types of Video Content To Share With Your Audience in 2020
Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a crucial part in the car buyer...
How Digital Tools are Empowering Dealers to Keep Calm and Carry On
Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for dealers to remain top of mind for consumers. During the 2008 recession, and now...
Are Personally-Branded Facebook Pages Bad for Dealers?
Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople.
One thing that can complicate this inevitable revolving door...
How Rob Sight Ford is Working Through Challenging Market Conditions
The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing played a big role in their...
4 Custom Audiences Your Dealership Should Use in Facebook Ads
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience.
While...
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