TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%


marketing

force marketing

Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and Impact

- August 20, 2020
When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the drop off in sales. Unfortunately, one...
Sales & Marketing Auto News
support

The Power of Local: Five Ways to Harness Local Community Support

- August 13, 2020
A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies they are taking to manage the...
Sales & Marketing Auto News
leadquality leads

Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage

- August 11, 2020
With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not all of those leads are high...
Sales & Marketing Auto News

Fitting an Off-Road Presence into Your Dealership’s Marketing

- August 4, 2020
In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road products. The new HUMMER electric vehicle...
Sales & Marketing Auto News
video

Five Types of Video Content To Share With Your Audience in 2020

- August 3, 2020
Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a crucial part in the car buyer...
Sales & Marketing Auto News
digital

How Digital Tools are Empowering Dealers to Keep Calm and Carry On

- July 31, 2020
Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for dealers to remain top of mind for consumers. During the 2008 recession, and now...
Sales & Marketing Auto News
Facebook pages

Are Personally-Branded Facebook Pages Bad for Dealers?

- July 24, 2020
Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople. One thing that can complicate this inevitable revolving door...
Sales & Marketing Auto News
Rob Sight Ford

How Rob Sight Ford is Working Through Challenging Market Conditions

- July 20, 2020
The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing played a big role in their...
Management & Leadership Sales & Marketing
custom audience

4 Custom Audiences Your Dealership Should Use in Facebook Ads

- July 17, 2020
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience. While...
Sales & Marketing Auto News
automotive newscast

CBT Automotive Newscast: July 17, 2020

- July 17, 2020
Today's Featured Interview: Ohio Dealer Chris Marhofer Discusses Used-Car Inventory Strategy In the midst of the uncertainty of COVID-19, many businesses are just looking for ways to get by. For Chris Marhofer,...
Daily Newscast Headlines

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CBT News
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