TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh trends every year.

The 5 biggest automotive adtech trends to watch out for in 2024

- January 29, 2024
Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh changes and trends every year — and keeping up with those changes is...
Sales & Marketing Publishing Partners
Check out these new marketing trends and tried and true methods that will help improve your dealership's presence on the internet and beyond.

5 marketing strategies to try at your car dealership this year

- January 15, 2024
Want to learn about some new marketing strategies for your car dealership for 2024? We would love to tell you about some new trends and tried and true methods that...
Articles Sales & Marketing
video marketing

Video marketing strategies that convert leads into sales

- January 12, 2024
The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do just that. According to a Vidyard study, prospects...
Sales & Marketing Articles
Brooke Furniss joins CBT Now to discuss the key dealership marketing headwinds impacting retailers in 2024.

Dealership marketing headwinds and the solutions to beat them — Brooke Furniss | BZ Consultants Group

- January 11, 2024
Dealership marketing strategies must be frequently tuned to maintain their effectiveness, lest consumer preferences and technological advances make them obsolete. As the retail automotive community enters into a new year...
CBT Now Sales & Marketing
As the demand for electric vehicles surges, it is crucial for dealers to develop a sound marketing strategy to address these buyers.

How to electrify your EV marketing strategy

- January 10, 2024
Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to start flexing your digital muscle to...
Sales & Marketing Articles
Unravel local advertising trends: Detect dealership competition in your area, strategize your next move, and stay ahead in the market.

In your backyard: what to do if competitive dealers are advertising in your area

- January 2, 2024
Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or the ads are becoming obvious in...
Sales & Marketing Articles
While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

- December 29, 2023
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
Sales & Marketing Articles
Having the right winter marketing messages, and preparing for slow periods and sudden influxes, can help keep winter a bit more lively.

Tips for crafting winter marketing messages that will warm up your sales

- December 28, 2023
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change your attitude toward the onset of...
Sales & Marketing Articles
Eric DeMont and Shaun Kniffin join Driving Solutions to discuss the power of data and collaboration in a rapidly evolving automotive market.

Why collaboration is key to leveraging dealership data — Shaun Kniffin & Eric DeMont

- December 21, 2023
Over the past few years, adaptation and collaboration have become essential elements for dealerships as data continues to play a bigger and bigger role in the automotive retail business. One...
Driving Solutions Sales & Marketing
Glenn Pasch joins Inside Automotive to discuss the most important automotive marketing trends dealers should know before 2024.

The best (and worst) automotive marketing strategies for 2024 — Glenn Pasch | PCG Digital

- December 20, 2023
The car market is slowly falling back into its old habits, which means more competition, increased incentives, and bigger automotive marketing budgets. But when it comes to marketing, whether on...
Featured Sales & Marketing


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CBT News
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