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What Lexus and Marvel can teach us about dealership advertising

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Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus....
veterans

How car dealers can honor and celebrate veterans

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Friday, November 11, is Veteran's Day, where we honor members of all military branches for their service as the country’s protectors. Across the nation,...
marketing

Automotive marketing tips to reach every generation of car buyer

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How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth...
used car

Tips and tricks to make your used car dealership standout online

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The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLend survey, “Almost 80% of auto dealers...
marketing

Advertising your dealership to attract new hires – Glenn Pasch |...

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On this episode of Inside Automotive, Jim Fitzpatrick speaks to Glenn Pasch, CEO of PCG Digital and automotive marketing expert. They discuss topics like...

Strengthen car shopper confidence with transparent penny-perfect payments

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The financing process during the car buying journey often causes the most friction for car shoppers, especially when buying online. Consumers today demand trust...
TikTok

How this Wis. dealership is leveraging 8M+ views on TikTok to...

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A dealership in Milwaukee is gaining popularity and quite a following on the social platform, TikTok. Audi Milwaukee, as they are also known on...
Mike Michalowicz

3 essential questions business owners need to ask about their marketing...

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Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself...
retargeting

Remarketing and retargeting your online parts customers

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Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...
advertising

The real cost (and value) of social media advertising options

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Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising...