Tag: marketing
Used Car Sales Could Win Out If Customer Fears are Quelled
J.D. Power forecasted that dealers would face higher prices for used car inventory after a strong start to pre-owned sales in 2019. Used vehicles...
KPA Launches COVID-19 Resource Center for New Car Dealers
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Zach Pucillo, Mid-Atlantic District Team Supervisor at KPA. In this segment, Zach...
The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz, PPADV
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
5 Pieces of Advice from Veteran Trainer Mark Tewart to Weather the Coronavirus
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Mark Tewart, President of Tewart Enterprises, best-selling author of "How...
Sokal Digital and Advertising Agency Comes Through For Dealers During This Crisis
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Mark Sokal, CEO of Sokal Digital and Advertising Agency. In...
Selling Your Customer’s Story to the Bank
Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...
March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...
Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...
The Importance of Confirming Appointments
On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...
Are You Presenting Your Menu the Right Way?
On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
