TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

marketing

Smart marketing is about the message, not just the frequency

- June 5, 2025
With car buyers representing just a sliver of the population, roughly 2% at any given time, dealers can’t afford to waste outreach. The difference between being remembered and being ignored...
Featured Marketing Matters
Bill Harper, CEO of BrandBossHQ, shares branding and pricing strategies to help dealers navigate economic uncertainty and earn loyalty.

Bill Harper’s guide to branding during economic uncertainty

- May 13, 2025
When the economy becomes unpredictable and consumers’ budgets tighten, how dealers position their pricing, service offerings, and customer experience can determine whether they pull ahead or fall behind. In today’s...
Featured Sales & Marketing
Electric vehicle (EV) sales in the United States are rising — but not as fast as they should be, but their popularity has declined.

How dealers can alleviate worries and boost EV sales

- May 13, 2025
Electric vehicle (EV) sales in the United States are rising — but not as fast as they should be. Despite widening range, shrinking battery pack sizes, expanding model availability, and...
Articles EVs & Technology
Ahmed Iqbal, Head of Industry for Automotive at TikTok, joins us to explain how the platform is shaping the future of car buying.

TikTok’s Ahmed Iqbal says one-third of users are car shoppers: Here’s how dealers can tap in

- April 28, 2025
As more consumers turn to social platforms for product discovery, automotive dealers are finding surprising success on TikTok. Ahmed Iqbal, Head of Industry for Automotive at TikTok, joins Jim Fitzpatrick...
Featured Sales & Marketing
Tiana Mick shares her expert strategies on how sales professionals can leverage social media and personal branding to drive more business.

Maximizing sales with personal branding: Tianna Mick reveals key social media strategies for success

- March 31, 2025
In today's competitive automotive market, salespeople are discovering that personal branding can be just as essential as a dealership's brand. Tianna Mick, Chief Marketing Officer at Dealer Synergy, joins us...
Featured Sales & Marketing
Lifecycle marketing helps auto dealers engage customers at every stage

How lifecycle marketing transforms automotive sales

- March 26, 2025
Lifecycle marketing is a crucial strategy for automotive dealers aiming to build long-term success and cultivate lasting relationships with their customers. By implementing lifecycle marketing into their digital strategies, dealerships...
Articles Sales & Marketing
April Simmons, Corporate Internet & Marketing Director at Horne Auto Group, joins to discuss the role CDP data has in modern operations.

Why outdated data is costing dealers more than they realize – April Simmons | Horne Auto Group

- March 6, 2025
As dealerships navigate the complexities of digital marketing and customer data, many are turning to Customer Data Platforms (CDPs) for a more streamlined approach. April Simmons, Corporate Internet and Marketing...
Sales & Marketing CBT Now
John Fitzpatrick of Force Marketing shares how tech integration, retention, and data-driven strategies can help dealers thrive in 2025.

Force Marketing’s John Fitzpatrick on tech, marketing, and the future of dealerships

- January 29, 2025
Although the weather put a slight damper on this year's NADA show, that didn't stop the automotive industry's top professionals from gathering and having insightful, thoughtful discussions. In today's episode...
Featured Sales & Marketing

Colin Carrasquillo reflects on 2024 and shares key marketing strategies for 2025

- January 29, 2025
Reflecting on the past is paramount to planning for the future. On today’s episode of Inside Automotive, Colin Carrasquillo, the Digital Marketing director for Nielsen Automotive Group and Host of...
Inside Automotive Sales & Marketing
Jeff Brown, COO of Force Marketing, joins us to explain how connected TV is transforming how dealers connect with their audiences.

How dealers can maximize their reach with connected TV solutions – Jeff Brown | Force Marketing

- January 22, 2025
Streaming services are becoming a game-changer, and one company is leading the charge with innovative solutions. Jeff Brown, the Chief Operating Officer of Force Marketing, joins us on today’s episode...
Inside Automotive Sales & Marketing


Latest Articles

TrueCar achieves profitability and calls for a new standard in automotive pricing
Latest Articles 04/16/26

TrueCar achieves profitability and calls for a new standard in automotive pricing

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
Latest Articles 04/16/26

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
Latest Articles 04/16/26

Pentagon boosts weapons production with automakers, Ford unifies EV strategy, Tesla outlook improves

Pentagon taps automakers to boost weapons production capacity
Latest Articles 04/16/26

Pentagon taps automakers to boost weapons production capacity

Ford creates unified product organization to accelerate EV, software rollout and margin goals
Latest Articles 04/16/26

Ford creates unified product organization to accelerate EV, software rollout

Tesla outlook strengthens as software updates fuel investor confidence
Latest Articles 04/16/26

Tesla outlook strengthens as software updates fuel investor confidence

New-vehicle affordability improves for fifth straight month
Latest Articles 04/16/26

New-vehicle affordability improves for fifth straight month

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge
Latest Articles 04/16/26

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge

Paul Brown, Vice President of Ascent Dealer Services, explains how negative equity affects trade-in values and how dealerships can protect themselves and customers with gap insurance.
Latest Articles 04/16/26

The key to closing deals underwater

CarMax shares fall 14% as new CEO Keith Barr unveils turnaround plan focused on lower-priced vehicles amid softening consumer demand.
Latest Articles 04/15/26

CarMax pivots to lower-priced vehicles as investors remain skeptical


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.