Tag: marketing
Hireology CEO Adam Robinson Discusses Major Changes to the Dealership Staffing Model
It’s no secret that the automotive retail industry is going through a period of tremendous change due to the Coronavirus. Dealers have been forced...
CBT News Market Update: LotLinx CEO Len Short & Bloomberg Auto Analyst Kevin...
As macroeconomic conditions begin to stabilize and consumers slowly resume their pre-pandemic lives, a lot of auto retail markets saw an uptick in sales...
How the Digital Business Transformation Could Affect Dealers
Digital selling has become a strategy that virtually every dealership has had to quickly implement since March this year. Cox Automotive rolled out Dealer...
The 3 Questions Every Customer Wants Answered Before Saying “Yes”
When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
CBT News Announces Partnership with LotLinx to Distribute Valuable Automotive Market Data in Real-Time
ATLANTA — July 6, 2020 — CBT News, the voice of the retail automotive industry, announced today its partnership with LotLinx to bring automotive...
What Do Dealerships and Bank Conversions Have to Do With TikTok?
Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....
Why Dealers Should Concentrate on Experience, Not Price
On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....
Creating a Frictionless Online Car Buying Experience
There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...
Making the Commitment to Provide a Top-Tier Customer Experience
On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...
