Tag: marketing
The importance of utilizing marketing as a communication tool during...
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This time last year we brought you experts to weigh in on marketing trends and they join us now to follow up on the discussion. We’ll also get into some changes you […]
Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime...
The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...
The critical missing piece to your digital sales strategy
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the most critical piece in your digital sales strategy, which is your engagement process or strategy. You want to measure the results of what your engagement read is. Engagement is a two-way dialogue. An effort is making a phone call, sending […]
How should car dealers market their service department?
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets straight to the point and asks Moon, should dealers market their service department? The service department has been the financial backbone of nearly every automobile dealership in America. Yet, when it […]
Market Scan’s Rusty West on how car dealers can differentiate themselves...
It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...
Using better marketing to attract better talent
Countless articles and news stories focus on the lack of workers for many businesses today. Some blame the pandemic, some blame government assistance, or that people have decided to change careers. Regardless of the reason, this can be a struggle for many companies, especially automotive dealerships. Lack of quality candidates for sales, service, or management. […]
Glenn Pasch on how to curb complacency culture at your...
Car dealers are reporting incredible sales and profits in today’s market, but is this success also breeding complacency among you or your staff? Have your processes or customer experience taken a dive as a result? On today’s show, we’re pleased to welcome Glenn Pasch, auto marketing expert, and CEO of PCG Digital to discuss remaining […]
Gain brand visibility with creative collaborations across industries
Every company wants to sell more, whether it’s more parts, accessories, service, or more vehicles. While direct messages to consumers are often viewed as the most effective method, it only works when customers know and trust you. Brand awareness is the crucial first step in achieving consistently positive results for your dealership or business. HubSpot […]
The importance of mastering Google’s Dealer Guidebook for effective digital...
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On today’s show, we’re pleased to welcome Google’s Head of Automotive Retail, Lissette Gole, who discusses the revised Google’s Dealer Guidebook. We’re also joined by Brian […]
A deep dive into modern retailing personalization for both consumer and...
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, is joined by the President and CEO of Market Scan,...
