Wednesday, January 26, 2022
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TikTok

How this Wis. dealership is leveraging 8M+ views on TikTok...

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A dealership in Milwaukee is gaining popularity and quite a following on the social platform, TikTok. Audi Milwaukee, as they are also known on the platform, can be seen showing their inventory with many appearances from “The Boss” AJ Harb, General Manager of Audi Milwaukee.  With the new year approaching and budgets at the top […]
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Mike Michalowicz

3 essential questions business owners need to ask about their...

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Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself three critical questions which can be found in his latest book titled, Get Different: Marketing that Can’t Be Ignored. Mike joins us now to reveal what these questions are and how you can […]
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retargeting

Remarketing and retargeting your online parts customers

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Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are two specific marketing strategies that every parts department should use to its advantage, retargeting and remarketing. The two are often interchanged but they encompass different aspects of the overall marketing process. […]
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advertising

The real cost (and value) of social media advertising options

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Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising options can vary greatly. For automotive dealerships, Facebook, TikTok, Instagram, and YouTube can be effective channels for marketing. Facebook: Costs between $0.50 and $2.00 per click Facebook is a powerful platform […]
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loyalty marketing program

Key components your dealership needs for a robust digital marketing...

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains how to make plans for digital marketing strategy as you head into a new quarter and the new year. 2020 and 2021 have presented many challenges for everyone to have to work through. Kain says to look at the fundamentals and […]
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The best practices for car dealers to spotlight in preparation...

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The new year is approaching, yet many car dealers are still dealing with the effects of the COVID-19 pandemic. Today on Inside Automotive, we’re pleased to welcome back David Kain, President of Kain Automotive and host of CBT’s Kain & Co., to discuss what dealers need to focus on as the industry gears up for […]
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marketing

Automotive marketing tips to reach every generation of car buyer

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How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple dealership brands of your dealership – we’re becoming that fractured in our society. And it’s not just marketing that is posing to be a challenge. […]
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email

How to improve email marketing effectiveness in 3 simple tips

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When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications. Done right, […]
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Ziegler

Auto retail veteran Jim Ziegler discusses where the industry is...

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Early this year we spoke to the President of Ziegler SuperSystems, Jim Ziegler, aka the Alpha Dawg, to get his perspective on the industry’s evolution. Since that time we’ve seen further innovation in digital retailing and sales techniques in response to the industry-wide shortages. Ziegler joins us today to give us an update on the […]
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Are car commercials by dealers an effective marketing tool?

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Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known that these types of ads are about brand recognition more than anything, an option to focus on the overall feel consumers can expect. Rarely do manufacturer commercials result in a car […]
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