Tag: marketing
What is Your Customer Data Worth?
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach...
Creative Revenue Streams You May Want to Consider at Your Dealership – Trevor Gile,...
Bringing in-house revenue streams that your dealership would traditionally outsource could be the difference between a thriving business and one just making the cut,...
The Most Common Dealership Workplace Distractions and How to Avoid Them
Getting distracted at work regardless of the job is an extremely common occurrence, but it can have consequences and affect business. Of course, basic...
Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere,...
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According...
The Top Communication Traits That Every Leader Should Possess
Take a moment to think of a supervisor, manager, or any other person you have interacted with that was in a leadership position who...
How You Should View Your Customers
On this week's episode of Straight Talk, David Lewis talks about how you should view your customers and how you should treat everyone you...
Make This a Transformational Day
Do what you can to make everyone and everything around you better. Rob Shallenberger is inviting you to make today a transformational day on...
Are You Using Menu Selling for Compliance?
On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...
Competitive Analysis
Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...
