Tuesday, March 2, 2021
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marketing

Six tips for mastering multicultural marketing at your dealership

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Today’s consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational cohort in the history of the United States. Roughly 44% of this group consists of racial or ethnic minorities. This evolution of demographics has made the need for multicultural marketing strategies […]
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women

Marketing to women in the post-COVID world

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We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no time at all while managing homeschooling, work, and relationships.  It shouldn’t come as a surprise that consumer women are adapting their behaviors to adapt to this new normal, and that means they’re […]
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marketing

Car dealership advertising ideas to drive success despite the pandemic

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With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for many years, the pandemic has accelerated the shift to digital marketing and digital shopping. You may already be posting customer-centric content to your website‘s blog. That‘s a useful starting point, but in […]
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Basic content marketing tips for novice marketers

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The SEMrush State of Content Marketing Report showed that “approximately 91% of companies use content marketing.” If you are new to the content marketing field, this article shares some basic tips to help you get started as you develop your career as a content marketer. Grouping Target Audience   Whether you are creating social media […]
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industry

‘Tis the season of giving back – How can cause...

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This Thanksgiving, I reflected on all the things for which I’m thankful, as well as the people: family, friends, and the wonderful automotive professionals I’ve met over the years. This industry is filled with some of the most genuine, caring folks around. While this time of year is known as the season for giving, so many […]
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TikTok

The Rise of TikTok: Is It Worth the Investment at...

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Every five years, a new social media platform seems to hit the scene. With it always comes this question: “Should we get on (insert new social media platform)?” It is a smart question to ask. While it is always a good idea to be open to new ways to market your dealership, you need to […]
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Dealers United

Dealers United creates holiday marketing offering to help dealers stand...

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Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte, browsing for product listings is the second most popular use of social media during the holidays. Ultimately, the end-of-the-year holiday season is a crucial time for increasing sales at your dealership—with […]
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COVID-19

Marketing during COVID-19: Five examples of advertising to customers

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Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk. You and your team still have a product to sell, but you want to do it in a way that is sensitive and effective. Today, […]
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service

New study shows consumers’ motives for dealership service, key marketing...

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A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The 2020 Dealership Service Retention Report found that the top factors that attract customers to service their vehicle at the dealership are the same that can […]
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marketing

Automotive marketing study reveals two marketing techniques that boost sales...

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There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data science company, to conduct a study on digital sales and retailing in the automotive industry.  They released their surprising findings at the annual Automotive Analytics and Attribution […]
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