Tag: marketing
Trend Watch: What Dealers Can Expect in the Next Five to Ten Years
What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words...
The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...
We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...
6 Strategies to Manage Conflict and Improve Working Relationships
Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel...
How to Reduce Chargebacks in F&I – 3 Simple Strategies Can Make All the...
Chargeback. It’s the one word that sends chills down the spine of every F&I manager (or any salesperson for that matter). It can decimate...
How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler
We welcome Aaron Zeigler, President of Zeigler Automotive Group, to CBT Automotive Network. Aaron discusses the expansion of their operations to 25 dealerships and...
Moving Smoothly From Greeting the Customer
The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...
Creating a Business Development Culture
On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...
How to Evaluate The Value of Your Third-Party Classified Partner
Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...
What Does Digital Retailing Have To Do With F&I?
On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...
