Tag: marketing
What Lexus and Marvel can teach us about dealership advertising
Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus....
How car dealers can honor and celebrate veterans
Friday, November 11, is Veteran's Day, where we honor members of all military branches for their service as the country’s protectors. Across the nation,...
Automotive marketing tips to reach every generation of car buyer
How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth...
Tips and tricks to make your used car dealership standout online
The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLend survey, “Almost 80% of auto dealers...
Advertising your dealership to attract new hires – Glenn Pasch |...
On this episode of Inside Automotive, Jim Fitzpatrick speaks to Glenn Pasch, CEO of PCG Digital and automotive marketing expert. They discuss topics like...
Strengthen car shopper confidence with transparent penny-perfect payments
The financing process during the car buying journey often causes the most friction for car shoppers, especially when buying online. Consumers today demand trust...
How this Wis. dealership is leveraging 8M+ views on TikTok to...
A dealership in Milwaukee is gaining popularity and quite a following on the social platform, TikTok. Audi Milwaukee, as they are also known on...
3 essential questions business owners need to ask about their marketing...
Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself...
Remarketing and retargeting your online parts customers
Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...
The real cost (and value) of social media advertising options
Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising...
