TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch will join us on today's CBT Now.

Unlocking generational marketing: Strategies for dealerships to connect with diverse audiences

- August 8, 2024
Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch, the CEO of PCG Digital and an auto marketing expert, will join us on today's episode of...
CBT Now Sales & Marketing
Welcome to Marketing Matters with your host, Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group.

Marketing Matters: How dealers can ensure consistency in their digital presence

- August 1, 2024
Welcome to Marketing Matters with your host, Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group. In today's episode, we delve into the crucial role of maintaining consistent digital...
Featured Marketing Matters
The automotive industry is more competitive than ever. Dealerships must adopt a digital marketing strategy to attract/retain repeat buyers.

Cutting-edge automotive marketing strategies to boost dealership profitability

- July 29, 2024
There’s just no denying the fact that the automotive industry is more competitive today than ever before.  To succeed, dealerships must adopt a digital marketing strategy that embraces the ever-evolving digital...
Sales & Marketing Articles
Joining us on the latest episode of CBT Now to address SEO and what you need to know is Automotive SEO Expert Greg Gifford. 

Understanding SEO: Essential tips for dealerships from automotive SEO expert Greg Gifford

- July 10, 2024
As dealerships compete for visibility, understanding SEO can make all the difference. And you may be thinking, I’ve got a vendor for that! Well, how do you know if your...
Featured Sales & Marketing
When dealerships talk about connected marketing, they mean ensuring that related channels like search engine marketing.

Connected marketing: What is connected marketing and why does it matter for your dealership?

- June 13, 2024
Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on radio, search engine marketing, search engine...
Sales & Marketing Articles
Jonah Berger emphasizes the significant impact of language on various aspects of life, including leadership, marketing, and decision-making.

The power of language: Understanding its impact on communication, persuasion, and decision-making – Jonah Berger

- June 12, 2024
The words we choose have the potential to shape the world around us. If we select words that are not just meaningful but also impactful, could we be more likely...
Inside Automotive Sales & Marketing
Facebook differs from other social networks as it's used for more than direct communication; It's a great tool for salespeople.

Should your salespeople have Facebook pages

- May 21, 2024
Facebook is a bit different from other social networks in that it’s commonly used for direct communication, and people check on the regular for news updates as well as some...
Articles Sales & Marketing
John Fitzpatrick joins Inside Automotive to share marketing strategies that dealers can use to earn the loyalty of electric vehicle buyers.

Electric vehicle marketing may be easier than you think — John Fitzpatrick | Force Marketing

- May 15, 2024
Like it or not, electric vehicles are here to stay, leaving car dealers with the unenviable task of ramping up sales in a new and challenging segment. One of the...
Sales & Marketing Inside Automotive
Dealers can invest in third-party listing sites. Here's what works and what doesn't, without naming names. I've bought a few of these.

What’s worth it on third party listing sites?

- May 14, 2024
Third party listing sites offer a lot of products and packages that a dealer could invest in. I’ve been pitched more than a few of these, and have bought more...
Sales & Marketing Articles
In this article, we'll explain how to use QR codes as part of your dealership's marketing plan, to better get messages out to more people.

4 ways to incorporate QR codes into your dealership marketing strategy

- May 2, 2024
We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward to use paths to websites and...
Sales & Marketing Articles


Latest Articles

TrueCar achieves profitability and calls for a new standard in automotive pricing
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TrueCar achieves profitability and calls for a new standard in automotive pricing

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
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Ford creates unified product organization to accelerate EV, software rollout and margin goals
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Ford creates unified product organization to accelerate EV, software rollout

Tesla outlook strengthens as software updates fuel investor confidence
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Tesla outlook strengthens as software updates fuel investor confidence

New-vehicle affordability improves for fifth straight month
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New-vehicle affordability improves for fifth straight month

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge
Latest Articles 04/16/26

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge

Paul Brown, Vice President of Ascent Dealer Services, explains how negative equity affects trade-in values and how dealerships can protect themselves and customers with gap insurance.
Latest Articles 04/16/26

The key to closing deals underwater

CarMax shares fall 14% as new CEO Keith Barr unveils turnaround plan focused on lower-priced vehicles amid softening consumer demand.
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CarMax pivots to lower-priced vehicles as investors remain skeptical


CBT News
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