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guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital marketing

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...
dealer

A deep dive into modern retailing personalization for both consumer and...

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, is joined by the President and CEO of Market Scan,...
customer

3 ways to market your parts department

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If you're CVS, Walmart or Costco, people stop by for random things anytime you're open. And the traffic is high. But, as a dealership...
digital storefront

Tips to keep your car dealership’s digital storefront updated

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Is your dealership's digital storefront pulling in the number of customers to meet your quarterly plan? Or do you find one department doing all...
multicultural marketing

Six tips for mastering multicultural marketing at your dealership

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Today's consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational...

The importance of monitoring your ad spend and finding the right...

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Like every other department in the car dealership, dealers are having to re-tool their marketing practices to compete in a post-COVID market. Today, we...
Facebook

How Apple’s latest update could impact your auto marketing

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If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone. Since Apple’s latest iOS 14 update officially rolled out in...
customers

Aspects of an excellent customer experience

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One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development,...
dealership

Ways to effectively market your dealership

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Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it?...
Roger Love

How much value does social media marketing bring to car dealerships?

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook....