Understanding the Needs of Female Customers
Women made up more than 65% of customers coming into our service departments in 2016 and they are more likely to be loyal to the dealership where they purchased their...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Customer Experience
Your Process is your “Why Buy”
Do you make it easy for your customers to transact with you? Do you have a special brand of coffee in your waiting room or give customers the WiFi password in...
Creating a Win-Win Solution for you and your Customers
Many industry professionals still believe that the best way to sell a car is by concealing information. Hear why Becky believes that complete transparency with your customers is the best...
Creating a relationship after the sale
Are you failing to create a relationship with the customers you sell to? David explains how you can start improving in that area.
What is the secret to Dan Cummins Chevrolet’s success?
The speed in which you answer leads is crucial, but the information your BDC gives customers up front is even more important. In this interview with Josh Mitchell, Business Development...
Engaging With Millennials and Their Parents
Do you know how to engage with Millennials? More importantly, do you know how to engage with parents of a Millennial?
4 Simple Phrases That Instantly Earn People’s Trust
Project Aristotle is a recent Google study that was undertaken to understand why certain teams in their workplace thrived while others seemed to struggle. After studying hundreds of Google's teams...
Is your dealership communicating with customers correctly?
The J.D. Power 2017 U.S. Customer Service Index study confirms that a chunk of dealership service department customers prefer texting as a channel of communication with the shop. John Possumato,...
Tailoring experience to your buyers’ expectations
In this interview, Joe gets one-on-one with Mark Rikess, President and Founder of The Rikess Group to get the details on his recent article published in Ward’s Auto entitled, Why...
Break old school phone habits: Creating a successful phone practice
There are two quick facts about your customers and your dealership:
Fact #1: Customers are looking for a faster and better customer experience when they buy a car.
Fact #2:...
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