Mike Haeg
The ABCs of Selling to Millennials
Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
3 Ways Managers and Execs Can Up Their Accountability and Involvement
Operational policies. Staffing. Pricing. Marketing decisions. Customer relations. Vendor partnerships. For group senior managers or executives, there are a million things you must manage...
Turning a Phone Call Into an Appointment
It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...
5 Ways to Build Rapport Over the Phone
Smart dealers constantly look to improve show rates and closing percentages -- website redesigns, huge direct mail campaigns, big gorillas on the roof and...
The Importance of Customer Recognition in Making the Sale
The trendy term in the automotive industry for the past five years has been big data. It’s everywhere -- from car wifi to oil...
How to Book More Appointments
Dealers lose the majority of their hottest leads within the first 15 seconds of each call. The culprit? Poor phone routing. It’s a common misconception...
Phone calls: the good, the bad, and the exceptional
Competition is heating up. Shoppers are more informed than ever. Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
5 Ways to Connect with Hot Leads
Originally published in the June edition of Car Biz Magazine. How effective have your “speed traps” been in stabilizing phone management at your dealership? Let me...
Break old school phone habits: Creating a successful phone practice
There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when...
Stay ahead of the competition by improving this one thing
Stay ahead of the competition by improving this one thing
Now is the the time to be in automotive. We are steaming toward another record...
Daimler Profit Projections Lowered with Escalating Trade Tariffs
Mercedes Benz’s parent company, Daimler, has reported that the escalating trade war between the United States and China is the reason they have cut...
Are You Operating your Staff Meetings In A Way That Actually Helps?
Let’s be honest: no one likes meetings. Generally, we find meetings to be unproductive wastes of time, which we put up with because they’re...
Using Technology to Increase Service Sales and Efficiency – Jim Roche, Xtime
CBT's own Jim Fitzpatrick sat down with Jim Roche, Senior Vice President of Marketing and Managed Services for Xtime, a Cox Automotive company, to...
The ABCs of Selling to Millennials
Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
The Best Ways to Drive Traffic And Get People Talking About Your Dealership
Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have...
Become Your Own “One-A-Day Vitamin”
Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...
Protecting Your Customers’ Personal Information
When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...
Texting Strategy
Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...
Being An Unconditional Performer
Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...
