Home Authors Posts by Mike Haeg

Mike Haeg

19 POSTS 0 COMMENTS
Mike’s company produces the Car Wars automotive call-tracking program. He loves fusing technology with people to help dealerships “own the phone.”
phone calls

Phone Calls: The Good, the Bad, and the Exceptional

Competition is heating up.  Shoppers are more informed than ever.  Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
phone

Three Phone Headaches Every Service Manager Should Address

To truly see CSI and revenue go through the roof, your first step is converting the phone from a liability into an asset. Unlike sales,...
caller

Use These 6 Tips to Treat Every Caller Like Royalty

Here’s a simple, but important truth: Your customer service experience starts the moment someone picks up the phone and dials your dealership. Sure, they...
phone

Four Fundamentals To Help You Survive and Thrive Even With Constant Staff Turnover

The Industry Plague While I can’t promise you lower staff turnover, I know this much is true: departing sales agents often take a healthy book...
Puente Hills Ford

How Puente Hills Ford Achieved #1 CSI Score in Southern California

“I just got out of a meeting pumping up my guys for you and I’s interview. It’s all about pumping the guys up because...
millennials

The ABCs of Selling to Millennials

Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
managers

3 Ways Managers and Execs Can Up Their Accountability and Involvement

Operational policies. Staffing. Pricing. Marketing decisions. Customer relations. Vendor partnerships. For group senior managers or executives, there are a million things you must manage...
appointment

Turning a Phone Call Into an Appointment

It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...
rapport

5 Ways to Build Rapport Over the Phone

Smart dealers constantly look to improve show rates and closing percentages -- website redesigns, huge direct mail campaigns, big gorillas on the roof and...
customer recognition

The Importance of Customer Recognition in Making the Sale

The trendy term in the automotive industry for the past five years has been big data. It’s everywhere -- from car wifi to oil...
expenses

How to Evaluate Expenses in Each Department

Expenses are part of doing business. A dealership can’t have profits without a facility, inventory, employees, supplies and other necessities that cost money. The...
GM

General Motors is Transforming Itself to Reflect a Transforming Industry

When it comes to foresight, General Motors is proving itself to be a leading Seer of Automotives. In a year when other Titans of...
Brian Benstockvideo

Brian Benstock on What it Takes to Drive an Award-Winning Dealership

Coming off of a record-breaking 2018, Paragon Automotive became the highest volume dealer to take home the Precision Team Award for Acura and the...
automotive research

What’s Going on With Trump and Tariffs

President Trump’s race to make America’s economy great again pretty much stalled from the word “go” largely thanks to the Commander in Chief’s own...
connected car

The Growing Impact of the “Connected Car,”: Four Ways This Can Affect Your Dealership

Today’s cars have become a one-stop-shop for transportation, security, and infotainment. Not only can you drive and play music, but you can now take...

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...

Riches and Niches

On today’s episode of On the Mark, Mark Tewart talks about riches and niches. The worst thing you can do is try to be...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...