Mike Haeg
Phone Calls: The Good, the Bad, and the Exceptional
Competition is heating up. Shoppers are more informed than ever. Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
Turning a Phone Call Into an Appointment
It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...
Three Phone Headaches Every Service Manager Should Address
To truly see CSI and revenue go through the roof, your first step is converting the phone from a liability into an asset. Unlike sales,...
Use These 6 Tips to Treat Every Caller Like Royalty
Here’s a simple, but important truth: Your customer service experience starts the moment someone picks up the phone and dials your dealership. Sure, they...
Four Fundamentals To Help You Survive and Thrive Even With Constant Staff Turnover
The Industry Plague
While I can’t promise you lower staff turnover, I know this much is true: departing sales agents often take a healthy book...
How Puente Hills Ford Achieved #1 CSI Score in Southern California
“I just got out of a meeting pumping up my guys for you and I’s interview. It’s all about pumping the guys up because...
The ABCs of Selling to Millennials
Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
3 Ways Managers and Execs Can Up Their Accountability and Involvement
Operational policies. Staffing. Pricing. Marketing decisions. Customer relations. Vendor partnerships. For group senior managers or executives, there are a million things you must manage...
5 Ways to Build Rapport Over the Phone
Smart dealers constantly look to improve show rates and closing percentages -- website redesigns, huge direct mail campaigns, big gorillas on the roof and...
The Importance of Customer Recognition in Making the Sale
The trendy term in the automotive industry for the past five years has been big data. It’s everywhere -- from car wifi to oil...
Setting Up Your Dealership Teams for Success: Six Ways to Begin Building Strong Teams...
Your dealership is a sum of its parts, and these parts are every member of your team. The success of your dealership doesn’t just...
Time Management Tips and Tricks to Help You Take Control of Your Day
There is no doubt that most people struggle with time management regardless what industry they work in. As the phrase goes, “so much to...
The Importance of Modernizing the Reconditioning Process at Your Dealership – Mike Boyd, Cox...
With used cars expected to play a big part in the 2020 auto market, a modern approach to vehicle reconditioning can shave off days...
Should Sales Handle F&I? Maybe, Maybe Not.
Back in the day, it would never have been thought of to have a salesperson present F&I products out on the floor. Sales was...
The Benefits of Having a Customer Education Campaign at Your Dealership
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
Don’t Be Like Everyone Else On The Demo Drive
The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
The Steps to Negotiating
On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...
Using the Right Language When Speaking to the Customer
Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...
Automotive SEO Strategies
On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
