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Mike Haeg

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Mike’s company produces the Car Wars automotive call-tracking program. He loves fusing technology with people to help dealerships “own the phone.”
phone

Time to Break Your Old School Phone Habits

There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when they...
phone

Don’t Let Bad Phone Habits Disconnect Your Customers

It’s well known that one the quickest ways to increase sales is to improve on the phone.  The opportunity becomes more obvious as the...
phone calls

Phone Calls: The Good, the Bad, and the Exceptional

Competition is heating up.  Shoppers are more informed than ever.  Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
appointment

Turning a Phone Call Into an Appointment

It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...
phone

Three Phone Headaches Every Service Manager Should Address

To truly see CSI and revenue go through the roof, your first step is converting the phone from a liability into an asset. Unlike sales,...
caller

Use These 6 Tips to Treat Every Caller Like Royalty

Here’s a simple, but important truth: Your customer service experience starts the moment someone picks up the phone and dials your dealership. Sure, they...
phone

Four Fundamentals To Help You Survive and Thrive Even With Constant Staff Turnover

The Industry Plague While I can’t promise you lower staff turnover, I know this much is true: departing sales agents often take a healthy book...
Puente Hills Ford

How Puente Hills Ford Achieved #1 CSI Score in Southern California

“I just got out of a meeting pumping up my guys for you and I’s interview. It’s all about pumping the guys up because...
millennials

The ABCs of Selling to Millennials

Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
managers

3 Ways Managers and Execs Can Up Their Accountability and Involvement

Operational policies. Staffing. Pricing. Marketing decisions. Customer relations. Vendor partnerships. For group senior managers or executives, there are a million things you must manage...
communicator

Becoming a Master Communicator

Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...
website

Changing your Website? Here’s What You’ll Need From Start to Sale

There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
service lane

Five Tips for a Successful Express Service Lane

Has your dealership implemented an express service lane yet? I say 'yet' because more than half of dealerships have experimented with, or are currently...
F&I manager

Time for a New F&I Manager? 4 Intangibles to Look For

As 2020 approaches, many dealers may be looking to replace an F&I manager that may not be performing at a high level. The new...
Don Reedvideo

Attracting Auto Technicians in a Highly Competitive Market – Don Reed, DealerPRO Training

On today’s show, we’re pleased to welcome back Don Reed, CEO of DealerPRO Training, one of the nation’s top fixed-ops training platforms for dealers. VIDEO...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Altering the Language Being Used in Your Dealership

On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...