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Mike Haeg

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Mike’s company produces the Car Wars automotive call-tracking program. He loves fusing technology with people to help dealerships “own the phone.”
millennials

The ABCs of Selling to Millennials

Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
managers

3 Ways Managers and Execs Can Up Their Accountability and Involvement

Operational policies. Staffing. Pricing. Marketing decisions. Customer relations. Vendor partnerships. For group senior managers or executives, there are a million things you must manage...
appointment

Turning a Phone Call Into an Appointment

It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...
rapport

5 Ways to Build Rapport Over the Phone

Smart dealers constantly look to improve show rates and closing percentages -- website redesigns, huge direct mail campaigns, big gorillas on the roof and...
customer recognition

The Importance of Customer Recognition in Making the Sale

The trendy term in the automotive industry for the past five years has been big data. It’s everywhere -- from car wifi to oil...
phone experience

How to Book More Appointments

Dealers lose the majority of their hottest leads within the first 15 seconds of each call. The culprit? Poor phone routing. It’s a common misconception...
phone calls

Phone calls: the good, the bad, and the exceptional

Competition is heating up.  Shoppers are more informed than ever.  Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
hot leads

5 Ways to Connect with Hot Leads

Originally published in the June edition of Car Biz Magazine. How effective have your “speed traps” been in stabilizing phone management at your dealership? Let me...
phone

Break old school phone habits: Creating a successful phone practice

There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when...
video

Stay ahead of the competition by improving this one thing

Stay ahead of the competition by improving this one thing Now is the the time to be in automotive. We are steaming toward another record...
Daimler

Daimler Profit Projections Lowered with Escalating Trade Tariffs

Mercedes Benz’s parent company, Daimler, has reported that the escalating trade war between the United States and China is the reason they have cut...
staff meetings

Are You Operating your Staff Meetings In A Way That Actually Helps?

Let’s be honest: no one likes meetings. Generally, we find meetings to be unproductive wastes of time, which we put up with because they’re...
video

Using Technology to Increase Service Sales and Efficiency – Jim Roche, Xtime

CBT's own Jim Fitzpatrick sat down with Jim Roche, Senior Vice President of Marketing and Managed Services for Xtime, a Cox Automotive company, to...
millennials

The ABCs of Selling to Millennials

Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
content

The Best Ways to Drive Traffic And Get People Talking About Your Dealership

Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have...

Become Your Own “One-A-Day Vitamin”

Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Texting Strategy

Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...