Mike Haeg
Turning a Phone Call Into an Appointment
It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...
Phone Calls: The Good, the Bad, and the Exceptional
Competition is heating up. Shoppers are more informed than ever. Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
Three Phone Headaches Every Service Manager Should Address
To truly see CSI and revenue go through the roof, your first step is converting the phone from a liability into an asset. Unlike sales,...
Use These 6 Tips to Treat Every Caller Like Royalty
Here’s a simple, but important truth: Your customer service experience starts the moment someone picks up the phone and dials your dealership. Sure, they...
Four Fundamentals To Help You Survive and Thrive Even With Constant Staff Turnover
The Industry Plague
While I can’t promise you lower staff turnover, I know this much is true: departing sales agents often take a healthy book...
How Puente Hills Ford Achieved #1 CSI Score in Southern California
“I just got out of a meeting pumping up my guys for you and I’s interview. It’s all about pumping the guys up because...
The ABCs of Selling to Millennials
Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
3 Ways Managers and Execs Can Up Their Accountability and Involvement
Operational policies. Staffing. Pricing. Marketing decisions. Customer relations. Vendor partnerships. For group senior managers or executives, there are a million things you must manage...
5 Ways to Build Rapport Over the Phone
Smart dealers constantly look to improve show rates and closing percentages -- website redesigns, huge direct mail campaigns, big gorillas on the roof and...
The Importance of Customer Recognition in Making the Sale
The trendy term in the automotive industry for the past five years has been big data. It’s everywhere -- from car wifi to oil...
How to Set Up Your Middle Managers for Long-Term Success in the Dealership –...
On today's show, we discuss the turnover dealers see with middle managers and the challenges they face on the showroom floor every day with...
Creating the Perfect Work Environment for Retaining Techs
Dealerships nationwide are in the throes of a technician shortage. It’s one that NADA says could turn into a severe shortage in eight to...
How to Reduce Your Dealership’s Paid Search Advertising Waste – James Grace, CEO of...
When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is...
Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study
Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they...
The Evolution of EVs – Where Are We Now?
The 2019 New York International Auto Show is a showcase for Electric Vehicles (EVs). Auto Shows are generally a platform for manufacturers to demonstrate...
Creating a Comfortable Environment for Your Customer
On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.
Inspecting Your Paid Search Campaigns
On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...
Thinking Outside the F&I Box
Depending on the culture of your dealership, it ma make sense for a salesperson to undertake part of the F&I process. On today's episode...
It’s Time for a New Conversation
If you have an underperformer on your team, chances are you've had the same conversation with them multiple times. It's time for a new...
