Mike Haeg
Phone Calls: The Good, the Bad, and the Exceptional
Competition is heating up. Shoppers are more informed than ever. Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
Turning a Phone Call Into an Appointment
It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...
Three Phone Headaches Every Service Manager Should Address
To truly see CSI and revenue go through the roof, your first step is converting the phone from a liability into an asset. Unlike sales,...
Use These 6 Tips to Treat Every Caller Like Royalty
Here’s a simple, but important truth: Your customer service experience starts the moment someone picks up the phone and dials your dealership. Sure, they...
Four Fundamentals To Help You Survive and Thrive Even With Constant Staff Turnover
The Industry Plague
While I can’t promise you lower staff turnover, I know this much is true: departing sales agents often take a healthy book...
How Puente Hills Ford Achieved #1 CSI Score in Southern California
“I just got out of a meeting pumping up my guys for you and I’s interview. It’s all about pumping the guys up because...
The ABCs of Selling to Millennials
Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
3 Ways Managers and Execs Can Up Their Accountability and Involvement
Operational policies. Staffing. Pricing. Marketing decisions. Customer relations. Vendor partnerships. For group senior managers or executives, there are a million things you must manage...
5 Ways to Build Rapport Over the Phone
Smart dealers constantly look to improve show rates and closing percentages -- website redesigns, huge direct mail campaigns, big gorillas on the roof and...
The Importance of Customer Recognition in Making the Sale
The trendy term in the automotive industry for the past five years has been big data. It’s everywhere -- from car wifi to oil...
What Can a Board of Advisors do For Your Dealership?
When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
Hugh Hathcock and Kalah McCoy Discuss Making The Recon Process More Efficient For Dealers
Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive Vice President at Recon Velocity. Hugh tells about the...
Converting the Cash Buyer in F&I – It Could Be Easier Than You Think
There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One
It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis,...
The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....
Overcoming Your Self-Objection
What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...
Do You Have Skin in the Game?
If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...
Leveraging Video For All Occasions
Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
