The J.D. Power 2017 U.S. Customer Service Index study confirms that a chunk of dealership service department customers prefer texting as a channel of communication with the shop. John Possumato, Founder of Automotive Solutions, says the same study also indicates that only a fraction of dealers are rising to the occasion to offer this customer preference that would also offer a competitive advantage because of its rarity.
To read the full length article from WardsAuto, visit: https://wardsauto.com/fixed-ops/customers-want-texting-so-what-s-problem
