Do you know how to engage with Millennials? More importantly, do you know how to engage with parents of a Millennial?
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For years, dealerships have built their digital marketing strategies around one goal: showing up when car shoppers search online.
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AI is reshaping how...
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Shoppers are using AI tools to research vehicles before they reach a dealership website, and many stores are not set up to be found. Dealers who haven't audited their sites...
Car salesperson performance holds steady as buyer satisfaction slips
On the Dash:
Car salesperson performance held steady from Q2 to Q3, CDK found.
Ease of Purchase hit its 2026 low in September at 79%.
Product expertise and trust scores...
