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Your Process is your “Why Buy”

 

Do you make it easy for your customers to transact with you? Do you have a special brand of coffee in your waiting room or give customers the WiFi password in order to convince them to do business with you? Hear why David Kain says that your process is a more effective “Why Buy” than free coffee or internet access.

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Anna Delvillar
Anna Delvillar
Anna Delvillar is the editorial coordinator and a staff writer at CBT News. She graduated with a B.A. in English Composition from Georgia State University and has five years of experience developing content strategy and writing for automotive, tech, and small business media.

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