Customers are doing everything online. Whether it be on their phones or computers, the data that is presented can greatly benefit your dealership if used correctly. Auto Marketers can leverage...
It’s been said that the most important numbers in any business can’t be known. That is. you won’t know the number of customers who stop buying from your dealership without...
Paragon Honda in Queens, NY is easily one of the top tier Honda dealerships in the county. Jim Fitzpatrick had to a chance to speak with Brian Benstock, GM/Vice President of...
On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on body language and non-verbal communication. Mark...
Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall...
On today's CBT Newscast for Tuesday, May 23, 2017:
Digital Marketing Best Practices with Google's James Reutershan
Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss...
To Oscar Gutierrez, electric cars are a “no-brainer.”
“Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and not use gas. The state gives...
Stakeholders in a company aren't just those who invest in the stock of the brand you sell, but it's also those who invest in your dealership in other ways like...
You don’t have to be BFFs, but They Must Like You
All of us who truly want to serve our customers are looking for ways to create rapport with them that...
How important are online reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust...