Understanding the Needs of Female Customers


Women made up more than 65% of customers coming into our service departments in 2016 and they are more likely to be loyal to the dealership where they purchased their vehicle. They know what they want and they tend to take better care of their vehicles than men do, so they are a great, yet often under-promoted segment of buyers of the products and services we sell. Fixed-Ops expert Becky Nixon goes over how to deal with female buyers on this week’s episode of the Weekly Tune-Up.