Can salespeople use too much digital?
With all the digital platforms your dealership uses, sometimes there are red flags that may cause you to forget about the human connection involved in selling. We spoke to automotive writer...
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
Customer Experience
How to find in-market shoppers with digital search
Engaging with customers is important, especially when it comes to those ready to buy. When it comes to a digital search on your website, how do you know when to...
Grubbs Automotive Group on using technology to bring buyers to your website
Having so many tools for the automotive space can often be confusing, especially if those tools distract your salespeople away from providing your customers with an awesome customer service experience....
Daily Newscast: Increasing your profits while the industry levels off | Grab the attention of your website visitors | Making your customers your brand ambassadors
In today’s CBT Newscast for Friday March 28, 2017:
Increasing your profits while the industry levels off
Dave Zoia, Editorial Director for WardsAuto and 30-year auto industry vet, forecasted 17.3 million vehicles...
Understanding the customers shopping experience
On today’s Tip of the Day, Jonathan Dawson shares some questions you can ask to uncover your customers' experience to be sure their next is even better.
Prioritized estimating in fixed-ops will streamline processes, increase revenue and build trust
John Fairchild, President of Fairchild Automotive Solutions details his technique of prioritized estimating in the fixed-ops sales process.There are 2 types of customers, ones that are at your drive to...
Think-Feel Connections
Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer experience process.
Also on today’s show:
- Coach’s...
What does it mean to be successful with retail customers? Interview with Cox Automotive’s Stephen Smith
The auto retail environment today is the most competitive it has ever been. The pressure for dealers to add value to the customer experience is immense. According to Stephen Smith,...
10 ways smart people handle difficult people
In the retail automotive industry we are faced with difficult people on a regular basis. Some are unaware of the negative impact that they have on those around them, and...
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