In this interview, Joe gets one-on-one with Mark Rikess, President and Founder of The Rikess Group to get the details on his recent article published in Ward’s Auto entitled, Why...
There are two quick facts about your customers and your dealership:
Fact #1: Customers are looking for a faster and better customer experience when they buy a car.
Fact #2:...
Mike Wittenstein, Managing Partner with Storyminers has been crafting customer experiences for over a decade. Mike explains that “customer experience is everything your brand does for your customers”. In retail...
In today’s CBT Newscast for Wednesday April 12, 2017:
Crafting an outstanding customer experience at your dealership
Mike Wittenstein, Managing Partner with Storyminers has been crafting customer experiences for over a decade....
In today’s CBT Newscast for Wednesday April 12, 2017:
Crafting an outstanding customer experience at your dealership
Mike Wittenstein, Managing Partner with Storyminers has been crafting customer experiences for over a decade....
Consumers hate any form of friction, and the No.1 pain point found in many dealerships is the traditional price-negotiation sales model.
Companies today need to remove friction, not add to it,...
The pace of technology is ever-quickening. Feel like your business is struggling to keep up? We do - It’s no secret that the online marketplace and popularity of e-readers have...
With all the digital platforms your dealership uses, sometimes there are red flags that may cause you to forget about the human connection involved in selling. We spoke to automotive writer...
Engaging with customers is important, especially when it comes to those ready to buy. When it comes to a digital search on your website, how do you know when to...