Tuesday, November 30, 2021
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newscast

Daily Newscast: Mark Fields on the border tax | Crafting customer...

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  In today’s CBT Newscast for Wednesday April 12, 2017: Crafting an outstanding customer experience at your dealership Mike Wittenstein, Managing Partner with Storyminers has been crafting...
newscast

Daily Newscast: Mark Fields on the border tax | Crafting customer...

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https://www.cbtnews.com/dailyautomotivenews-april12-2017-newscast/
dislike car buying

Why people Dislike Car Buying, and What to do About...

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Consumers hate any form of friction, and the No.1 pain point found in many dealerships is the traditional price-negotiation sales model. Companies today need to remove friction, not add to it, by simplifying customers’ lives. In general, salespeople don’t negotiate. They either are a conduit for desk managers’ “pencils” or they tee up their first […]
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experience

Understanding the customers shopping experience

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  On today’s Tip of the Day, Jonathan Dawson shares some questions you can ask to uncover your customers’ experience to be sure their next is even better.
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emotion

Think-Feel Connections

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  Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer experience process. Also on today’s show: – Coach’s corner: Know your playbook – Stop It!: Stop limiting yourself
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Justin Sprague

How tools & products should be working for your dealership

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Justin Sprague: Vice President of Product Development with CDK Global

Brian Pasch: Are you getting online reviews from Facebook, Google,...

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Brian Pasch: Are you getting online reviews from Facebook, Google, Yelp, Cars.com and Cargurus.com? Brian shows you how to improve your online reviews in able to sell more cars in a digital age.  
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Social Media

Glenn Pasch: Does social media really work?

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Glenn Pasch: Dealers often ask, “Does social media really work?”  See what Glenn thinks.
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Cory Mosley: What’s in it for your customers

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Cory explains: when you master why you do what you do and what’s in it for you, you should have no problems mastering what’s in it for your customers.
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User Experience

David Lewis: The most important part of the sales process...

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David Lewis: The most important part of the sales process is the customer picking out the right vehicle.  So, David suggest doing this before customers take a test drive.  
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