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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
winter preparedness

Winter Preparedness: What Should Your Dealership Offer?

Winter is coming. It may have already started to hit in some parts of the country. Where I come from, we often joke (at...
digital retailing

Are You Out-Performing the Competition in Digital Retailing?

Digital retailing in the automotive space is an unavoidable force that must be reckoned with. For many dealers, it is a sink or swim...
green

6 Ideas for Going Green and Creating More Sustainability in Your Dealership

Environmental concerns are on the rise. Going green is not just a fad for environmentalists any more. Most of the general population now recognizes...
inventory

How Dealers Can Trim Down Their New Vehicle Inventories this Fall

As retail vehicle sales begin to slide, it is more important than ever to get lean headed into the slower-selling fall season. Coming off...
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
sales staff

5 Ways Dealers Can Help Sales Staff Avoid Burnout

Selling cars has got to be one of the most rewarding jobs on the planet. There’s nothing like the smile on a customer’s face...
fixed-ops

5 Fixed-Ops Trends to Pay Attention to in Q4 of 2019

As 2019 winds to a close, it is important to recognize trends that are occurring in the world of Fixed-Ops. 2019 has brought many...
reconditioning

6 Tips to Make the Reconditioning Process Easier and More Efficient

One of the fastest ways to increase used vehicle sales and profits is to streamline the reconditioning process. Buying great inventory at a great...
recalls

How to Turn Recalls Into Positive Customer Experiences

Recalls are never good news for customers. At best, it means the added inconvenience of scheduling an appointment, waiting for the repair, and/or leaving...
service

5 Tips and Strategies for an Effective Service Department Mentoring Program

Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
social media

Using Social Media to Recruit Top Dealership Talent

Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager...
boomers

What the Baby Boomer Buyer Expects from F&I

There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know...
inventory managementvideo

Fast Talk: Brian Finkelmeyer and Patrick Janes Take a Look at the Nuances of...

In this segment of Fast Talk, vAuto's Brian Finkelmeyer and Patrick Janes discuss the challenges dealers face when it comes to inventory management; both...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
future

Tech Trends that Signal the Future of Automotive Retail

It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century...

Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...

How to Maximize the Service Appointment Process and Retain More Customers

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...

Eliminating Your Customers’ Fears

 David Lewis talks about understanding and eliminating your customers' fears to help you earn the sale on today's Saturday Morning Sales Meeting.