Home Authors Posts by Ken Strong

Ken Strong

86 POSTS 0 COMMENTS
Retail automotive veteran and writer for CBTnews.com
performance management

The Pros and Cons of Using Performance Management in Your Dealership

Performance management is designed to help managers and employees better work together to achieve organizational goals. Successful performance management starts with planning objectives with...
investment

Why the Age-Based Pricing Model is an Outdated Investment Tool

In a recent news article, Cox Automotive SVP Dale Pollak shared a sneak peak of what he promises to be better metrics for determining...
teamwork

How to Strengthen the Teamwork Between Service Advisors

Success in your service department relies heavily on teamwork. No single member of the team can perform all of the tasks necessary for a...
used-car

Should Your Dealership Focus Its Sales Campaigns on Acquiring Trade Vehicles?

The used car market is strong and shows no sign of slowing down. Dealers across the country are devoting more resources to building up...
bitcoin

Do Cryptocurrencies Like Bitcoin Belong in Your Dealership?

Unless you’ve been hiding under a rock for the last several years, you are familiar with Bitcoin and the excitement surrounding blockchain technology. Also...
return

3 Reasons Why Your Service Department Needs More Return Customers

Any business owner understands the importance of customer retention and creating a loyal client base, however, many dealerships struggle with this practice in their...
aftermarket

Is Your Dealership Capitalizing on the Multi-Billion Dollar Automotive Aftermarket Industry?

According to Wikipedia, the United States automotive aftermarket was estimated to be worth $318.2 billion in 2013 and contributed more than 2.3% to GDP....
buyers

Adding Value by Creating a Better Sales Journey

Hyundai Motor America’s Chief Marketing Officer (CMO) Dean Evans has been doing his part to turn the automotive retailing process on its head. Hyundai...
Tesla

Is Audi Out to Crush Tesla?

Audi recently announced that it will unveil its all-electric E-Tron SUV on September 17 in San Francisco. Pricing is due to be released on...
used vehicle

Used Vehicle Prices are Steady and Strong: Here’s Why…

Used-vehicle sales typically spike in spring and taper off throughout the rest of the year. With the start of school and the end of...
market share

Dealers Growing Market Share: What Really Separates Them from the Rest?

With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as...
advertising agencies

Why Should Your Dealership Invest In An Ad Agency?

Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success...
hiringvideo

7 Hiring Strategies to Help You Bring Top-Notch Talent to Your Dealership – Richard...

Every dealer knows that one of the more challenging aspects of running a successful business is hiring and keeping the right team...easier said than...
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
leaders

The Top Communication Traits That Every Leader Should Possess

Take a moment to think of a supervisor, manager, or any other person you have interacted with that was in a leadership position who...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...

Technology, Transparency, and the A-Z Sales Process

On this week's episode of Kain & Co., David invites Glen Tuscan of Dealer Commitment Service, Inc. to talk about trust and transparency, technology,...