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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
Cadillac

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...
health care

What Incentives Do Your Employees Want the Most?

For the most part, dealership employees want what any employee wants: security. Along with a paycheck, your dealership provides a safety net for employees...
new vehicle sales

Will Strong Car Sales Continue in 2019?

Ebbs and flows in the market are expected. 2019 shows to be the start of a market retraction after. After hitting a peak of...
dealership

Climbing the Ladder of Success in a Dealership

There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you...
aftermarket

Is Your Dealership Capitalizing on the Multi-Billion Dollar Automotive Aftermarket Industry?

According to Wikipedia, the United States automotive aftermarket was estimated to be worth $318.2 billion in 2013 and contributed more than 2.3% to GDP....
electric vehicles

What Dealers Should Expect as OEM’s Shift Toward Electric

There is a perception in the media that dealerships do not like to sell Electric Vehicles (EV). In candid conversation, dealers would likely not...
GM

How GM’s Layoffs will Affect the Auto Industry in 2019

GM announced last week that it would close five factories and lay off nearly 15,000 workers in a move that may be indicative of...
blockchain technology

How Blockchain Technology Can Shake Up the Automotive Industry

We’ve heard a lot about blockchain technology over the last few years. While blockchain has many potential applications, the most well-known use for blockchain...
pay structure

Should You Shake Up Your Employee Pay Structure for 2019?

A new year is just around the corner, and with it comes the opportunity to make goals and set objectives for the coming year....
used cars

Reasons Why Used Cars Have a Stronger Appeal than Ever

According to Edumunds.com and other experts in the industry, used car sales are expected to continue rising through 2020. An estimated 39 million used...
service lane

Cox Automotive Shows Where Dealers Can Improve in Service Lane

According to Kurt Stephan of Dealer Marketing, service and parts make up between 40% and 45% of a dealer’s profits, meaning the service department...
car buying trendsvideo

Market Predictions and New Car Buying Trends for 2019 – Bill Wittenmyer

It’s crucial for dealers to start the new year off on the right foot, and that begins with being mindful of market predictions and...
language

What Your Body Language Says About You On The Sales Floor

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like...
year end

A Great Beginning Can Influence A Great Year End!

Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year! What can we...
health care

What Incentives Do Your Employees Want the Most?

For the most part, dealership employees want what any employee wants: security. Along with a paycheck, your dealership provides a safety net for employees...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...

Selling in the Service Drive

On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...