Ken Strong
Training New Recruits in Your Service Department
Recruiting and training service personnel has been a hot topic of conversation in recent years. Attracting and retaining good talent in your service department...
Should Your Service Department be Open on Sundays?
It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding...
Senate Vote Imminent on Critical S.J. Res. 57 Regarding Indirect Lending
We recently ran an article about resolutions that have been proposed in both the House and the Senate opposing Obama-era rules enacted by the...
How Fleet Sales Affect Residual Values
Fleet Sales is often a dirty word in the auto industry. This can be true on the manufacturer side as well as the dealer...
New Roads Pave the Way to Autonomous Driving Future in China and the U.S.
In December 2017, a 3,540-foot-long stretch of road opened up in the eastern Chinese city of Jinan. This is no ordinary road. In fact,...
Why You Should Pay Attention to Facebook Marketplace for Autos
In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a...
GM Launches Dealer Sales Email Lead Program
GM Launches Dealer Sales Email Lead ProgramOn April, 9, 2018, GM launched the Dealer Sales Email Lead Program aimed at decreasing dealer response times...
EPA Rolls Back Car and Truck Standards with Complicated Implications
On April 2, 2018, the Environmental Protection Agency (EPA) took steps to reverse Obama-Era rules that were touted as the most aggressive action taken...
March Auto Sales Winners: How and Why?
March kicked off a critical spring selling season for US light-vehicles. Auto sales rose by 6.4 percent, which was the biggest year-over-year increase since...
GM Announces Quarterly Sales Reporting to Replace Monthly Reports
GM has announced that it will no longer report monthly sales. Effective 4/3/18, the automaker will now issue quarterly reports instead. Quarterly reports will...
Does Stress Affect Your Sales Results And How To Overcome It?
In today’s economic environment, there is more pressure than ever on businesses across the industries to succeed, thus making the competition fiercer than ever....
A Multi-Channel Approach to Target Customers
Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds...
Five Examples of Excellent Dealership and Automotive Content Marketing
More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what...
5 Ways to Motivate Your Sales Staff
If there’s one thing we expect from your sales staff, it’s that they make sales. Being able to motivate your salespeople on an ongoing...
Should Your Service Department be Open on Sundays?
It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding...
7 Levels of Sales Persuasion
On Today’s edition of On the Mark, your host Mark Tewart reviews his 7 levels of persuasion and how they influence your customer. Mark explains...
Focusing Less on Conversions and More on Outcomes
On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.
Delivery Prospecting Form
On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique...
Preventing Future Problems For Your Customer
On this week's episode of the Weekly Tune-Up, Becky Nixon talks about how a trained auto service technician has the skills and tools to...
