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Ken Strong

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conferences

The Ultimate List of Automotive Retail Conferences

Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will...
fixed-ops

Should Fixed-Ops have its own Marketing Budget?

If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to...
leader

How to Be (and Stay) a Positive Leader

There are 2 primary emotions that inspire people to follow a leader: Fear and Love. Fear will usually yield immediate results, but the results...
service department

Improving Your Customer’s Experience in the Service Drive

Your service department is a lot like a Doctor’s office. Most of the people that come in would rather be somewhere else. A customer...
negative reviews

How to Handle Negative Reviews

We live in an increasingly interactive world. Social Media and Internet Search capabilities bring us closer to each other and give us unprecedented access...
pay plans

Transitioning Employees from Incentive Based Pay Plans to Salary

We all know the auto industry is a fast-paced, cutthroat world. From salespeople to service advisors to service technicians, almost everyone in the dealership...
ebay

Keys to Success for Selling Parts on eBay

The demand for auto parts on eBay is through the roof. eBay has devoted an entire website to selling auto parts called eBay Motors....
sales process

5 Ways to Add a Personal Touch to Your Online Sales Process

Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media...
coupon promotions

Should We Use Coupon Promotions in the Service Drive?

In a general sense coupons are a great way to boost sales and generate buzz around a particular product or service. A successful coupon...
service department

Five Improvements to Make your Parts Department Operate More Efficiently

Manage Your Inventory Unfortunately, there is still a lot of guesswork that goes into inventory planning at many dealerships. This does not have to be...
fixed-ops

Should Fixed-Ops have its own Marketing Budget?

If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to...
car sales

The Effect Stair Step Programs Have on Small Dealers

A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume...
auto salesvideo

Haig Stoddard: What Your Dealership Should Be Selling Right Now

  Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst at WardsAuto, talks with CBT News about January 2018 auto sales...
conferences

The Ultimate List of Automotive Retail Conferences

Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will...
blockchain

Blockchain Technology Really Could Be the Next Big Thing

Sparring technology providers makes the blockchain opportunity less clear You’ve heard all the hoopla about cryptocurrency values — the  currency you can’t touch. It’s all...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...

How to Harness that “Fear Factor”

What's holding you back from getting to the next level or that promotion as an F&I Director? On this week's edition of F&I Today,...