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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
augmented reality

VR, AR and MR in the Workplace: A Thing of the Present (Not Just...

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are quickly becoming mainstream technologies in our world. While we have become accustomed to...
buyers

How to Handle Different Types of Buyers

Just as there are different personality types, buyers can also be categorized into different buyer types as well. Some buyers love to negotiate, others...
service

Should Your Dealership’s Service Department Go Mobile?

We have all heard tale of days long ago when doctors used to make house calls. This was a common practice 50 years ago....

The Rise of the EV: The Electric Vehicle Market is Growing Faster Than You...

Between advancement in battery technology and growing environmental concern, the Electric Vehicle market is growing faster than ever. The IEA (International Energy Agency) in...
Apple CarPlay

Apple CarPlay vs. Android Auto

Android Auto and Apple CarPlay are latest developments in the evolution of automotive connectivity. Both applications pump a small portion of your phone’s functionality...
service bdc

How to Create a Well-Functioning Service BDC

Over the years we have seen huge improvements in the effectiveness of sales department Business Development Centers (BDC’s). With this success, it seems that...
NAFTA

The What, Why, and Who of NAFTA

With all of the recent news about import tariffs and renegotiation of trade agreements, there is uncertainty about how all of this will affect...
commercial sales

How Commercial Sales Can Expand Your Profit Center

Fostering sales growth at your dealership is an ongoing endeavor. There are many strategies to increase sales and improve profits in your sales department....
President Trump

Why the Auto Industry seems Intent on Keeping CAFE Standards

WASHINGTON – There are more developments in the ongoing saga surrounding the repeal of Obama-Era EPA rules as manufacturers start to chime in. What was...
steel tariffs

What the New Steel Tariffs Mean for the Car Business

The Trump Administration is serious about keeping jobs here in America. Part of the strategy to keep those jobs here in America is to...
Vehicle Salesvideo

“Supply and Demand Challenges Suggest A Decline in Vehicle Sales Moving Forward” – Jonathan...

The SAAR is once again at around 17 million, however, Trumps's tariff and the sudden hike in interest rates may have a negative impact...
Daimler

Daimler Profit Projections Lowered with Escalating Trade Tariffs

Mercedes Benz’s parent company, Daimler, has reported that the escalating trade war between the United States and China is the reason they have cut...
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...
staff meetings

Are You Operating your Staff Meetings In A Way That Actually Helps?

Let’s be honest: no one likes meetings. Generally, we find meetings to be unproductive wastes of time, which we put up with because they’re...
content

The Best Ways to Drive Traffic And Get People Talking About Your Dealership

Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have...

Become Your Own “One-A-Day Vitamin”

Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Texting Strategy

Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...