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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
accessories

Is There Value in Aftermarket Accessories and Performance Upgrades?

According to a recent study by the Specialty Equipment Market Association (SEMA), young car enthusiasts ages 16 to 24 spend $7.2 billion each year...
service

How to Improve Close Rates on Service Quotes

Increasing revenue and improving profitability in your service drive does not necessarily mean more traffic. Efforts to drive more traffic into your drive can...
consistent

Maintaining Level of Service Consistency Through Pandemic Recovery

Maintaining a consistent level of service at all times is extremely important to the long-term success of your service department. It only takes one...
service

How Service Kiosks Affect Fixed Ops

Self-service kiosks have started to pop up in more dealerships. What started out as a novelty, is quickly being hurled into the mainstream, partly...
internet

How Will the Internet of Things (IoT) Reshape Fixed Ops?

The Internet of Things, or IoT, refers to the billions of physical devices around the world that are now connected to the internet, all...
express lane

Best Practices for Post-Pandemic Express Lane Service

In wake of a global pandemic, the safety of guests and employees is foremost on dealers’ minds. Safety is foremost on the minds of...
service

What Are Dealers Doing to Stay Busy with Slower Service Departments?

With social distancing, and “shelter-in-place” orders issued in many states, automotive service and aftermarket shops continue to operate, but under a different set of...

Managing Dealership Service Operations During COVID-19

The coronavirus has drastically changed the way we live, work, and play. As our current situation continues with no definitive end in sight, businesses,...
service

Managing Dealership Service Operations During COVID-19

The coronavirus has drastically changed the way we live, work, and play. As our current situation continues with no definitive end in sight, businesses,...
fixed-ops

How Dealers Can Support Fixed-Ops through the Coronavirus Pandemic

As the coronavirus pandemic stretches from weeks into months, dealers are shifting focus from short-term fixes to long-term plans in order to adapt to...
recon

Go Find That Car! The Costly Calamity of Misplaced & Idle Recon Inventory

As much as we hate to admit it, we’ve all lost cars – sometimes for days or longer. A car may have been stolen...
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
video

Hireology CEO Adam Robinson Discusses Major Changes to the Dealership Staffing Model

It’s no secret that the automotive retail industry is going through a period of tremendous change due to the Coronavirus. Dealers have been forced...
Digital Marketing Strategies Conferencevideo

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox...
unemployment

4.8M Americans Back to Work in June – What It Means for Dealers

The Employment Situation report released by the Bureau of Labor Statistics from July 2nd spells out a significant increase in employment for June 2020....

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...