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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
service department

Training New Recruits in Your Service Department

Recruiting and training service personnel has been a hot topic of conversation in recent years. Attracting and retaining good talent in your service department...
service department

Should Your Service Department be Open on Sundays?

It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding...
Senate

Senate Vote Imminent on Critical S.J. Res. 57 Regarding Indirect Lending

We recently ran an article about resolutions that have been proposed in both the House and the Senate opposing Obama-era rules enacted by the...
fleet sales

How Fleet Sales Affect Residual Values

Fleet Sales is often a dirty word in the auto industry. This can be true on the manufacturer side as well as the dealer...
renewable road

New Roads Pave the Way to Autonomous Driving Future in China and the U.S.

In December 2017, a 3,540-foot-long stretch of road opened up in the eastern Chinese city of Jinan. This is no ordinary road. In fact,...
Facebook Marketplace

Why You Should Pay Attention to Facebook Marketplace for Autos

In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a...
Sales Email Lead Program

GM Launches Dealer Sales Email Lead Program

GM Launches Dealer Sales Email Lead ProgramOn April, 9, 2018, GM launched the Dealer Sales Email Lead Program aimed at decreasing dealer response times...
EPA

EPA Rolls Back Car and Truck Standards with Complicated Implications

On April 2, 2018, the Environmental Protection Agency (EPA) took steps to reverse Obama-Era rules that were touted as the most aggressive action taken...
Sales

March Auto Sales Winners: How and Why?

March kicked off a critical spring selling season for US light-vehicles. Auto sales rose by 6.4 percent, which was the biggest year-over-year increase since...
GM sales reporting

GM Announces Quarterly Sales Reporting to Replace Monthly Reports

GM has announced that it will no longer report monthly sales. Effective 4/3/18, the automaker will now issue quarterly reports instead. Quarterly reports will...
stress

Does Stress Affect Your Sales Results And How To Overcome It?

In today’s economic environment, there is more pressure than ever on businesses across the industries to succeed, thus making the competition fiercer than ever....
customers

A Multi-Channel Approach to Target Customers

Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what...
sales staff

5 Ways to Motivate Your Sales Staff

If there’s one thing we expect from your sales staff, it’s that they make sales. Being able to motivate your salespeople on an ongoing...
service department

Should Your Service Department be Open on Sundays?

It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding...

7 Levels of Sales Persuasion

  On Today’s edition of On the Mark, your host Mark Tewart reviews his 7 levels of persuasion and how they influence your customer. Mark explains...

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Delivery Prospecting Form

On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique...

Preventing Future Problems For Your Customer

On this week's episode of the Weekly Tune-Up, Becky Nixon talks about how a trained auto service technician has the skills and tools to...