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Ken Strong

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parts department

How can Analytics Help your Parts Department?

This is the age of information. Business is smarter and agiler than ever before thanks to insights and analytics that were not available in...
conferences

The Ultimate List of Automotive Retail Conferences

Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will...
fixed-ops

Should Fixed-Ops have its own Marketing Budget?

If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to...
leader

How to Be (and Stay) a Positive Leader

There are 2 primary emotions that inspire people to follow a leader: Fear and Love. Fear will usually yield immediate results, but the results...
service department

Improving Your Customer’s Experience in the Service Drive

Your service department is a lot like a Doctor’s office. Most of the people that come in would rather be somewhere else. A customer...
negative reviews

How to Handle Negative Reviews

We live in an increasingly interactive world. Social Media and Internet Search capabilities bring us closer to each other and give us unprecedented access...
pay plans

Transitioning Employees from Incentive Based Pay Plans to Salary

We all know the auto industry is a fast-paced, cutthroat world. From salespeople to service advisors to service technicians, almost everyone in the dealership...
ebay

Keys to Success for Selling Parts on eBay

The demand for auto parts on eBay is through the roof. eBay has devoted an entire website to selling auto parts called eBay Motors....
sales process

5 Ways to Add a Personal Touch to Your Online Sales Process

Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media...
coupon promotions

Should We Use Coupon Promotions in the Service Drive?

In a general sense coupons are a great way to boost sales and generate buzz around a particular product or service. A successful coupon...
car buyers

5 Trends in Dealership Facility Design

Digital shopping is all the rage in the automotive industry. Much attention has been drawn to the online buying habits of potential car buyers....
training tipsvideo

Sally Whitesell: Relevant and Engaging Training Tips for Your Automotive Team

  CBT News Contributor Sally Whitesell, Founder, and CEO of SW Service Solutions, Shares Training Tips for your team using strategies that are relevant and...
parts department

How can Analytics Help your Parts Department?

This is the age of information. Business is smarter and agiler than ever before thanks to insights and analytics that were not available in...
Lisa Reinickevideo

Save Money on Audits by Tracking Warranty Compliances

  Automotive Warranty Network specializes in manufacturer warranty for the majority of Major Manufactures to help save money by a tracking process. Lisa Reinecker, President...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...

Do you have your “E’s” turned up today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

The 7 Circles of Internet Sales Success – Engagement

  Cory discusses the next circle in the 7 circles of high profit, high volume internet sales success: The engagement circle. Take a look.

Payment Packing

  On today's episode of F&I Today, Becky Chernek goes over how payment packing, when you disclose the initial payment to the customer that includes any...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...