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Mark Wallace Maguire

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Mark Wallace Maguire is an award-winning journalist who has been honored by organizations including The Associated Press, Society of Professional Journalists and Georgia Sportswriter's Association. He serves as managing editor of Car Biz Today and staff writer for CBT News.
accessories

How to Upsell Accessories in your Dealership

Car shoppers are spending roughly $41 billion a year on auto accessories, according to a 2018 report from Reynolds & Reynolds. Yet, retail automotive dealerships...
car accessories

Some of the Coolest Car Accessories of 2018

We all love a cool accessory for our car, right? This year, we saw some of the most sophisticated accessories yet. Here are a...
baby boomers

Selling to Baby Boomers in 2019

If you see enough commercials, it might seem like the only generation with money and spending potential are Millennials. While Millennials offer tremendous potential for...
Jim Ellis Auto Group

After Growing a Strong Business, Jim Ellis Auto Group is Now Focused On the...

The north area of Peachtree Boulevard in Atlanta is a mecca for car buyers. Tucked just inside of the city’s looping Interstate I-285, there are...
Joe Verde

Veteran’s Day Has a Special Meaning For Trainer Joe Verde

While most readers associate Joe Verde with his dynamic training classes on sales and sales management, you probably don’t know that he grew up...
fall

Fall Into Comfort with These Casual Wardrobe Essential

We’re not quite into the heavy coats and sweaters of winter, but fall style is definitely in the air. Here we offer a variety...
health

Small Steps to Better Health While at Work

In a rush in the morning. Late nights. No time to relax, much less exercise. And what is a routine? We all know the automotive selling business can...
chris saraceno

Chris Saraceno: The Theory of Five and why People and Passion Power Your Business

It’s a steamy Friday afternoon in mid-September and Chris Saraceno has just returned from giving a presentation to over 600 students and faculty members...
Nick Saban

Nick Saban Shares the Details to Driving Success on the Field and at the...

Nick Saban’s attention to detail is legendary. Whether it’s anecdotes of him challenging his team to get better within days of clinching a national title...
f&i

Energy Equals Success: Meet F&I Expert Rebecca Chernek

Trailblazer, Self-starter, Motivator- Rebecca ‘Becky’ D’Amico Chernek has many monickers she’s earned through the years. In 1986, she was hired as the first woman to sell autos...
salesvideo

Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis,...

 The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....
technician

How BMW and Manheim Are Working to Alleviate Technician Shortage

Back in June, Michele Boyarsky of The Engine Block reported that there is a growing shortage of auto technicians that is “alarming and worth...
video strategyvideo

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown,...

 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...
onboarding

Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One

It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
cash

Converting the Cash Buyer in F&I – It Could Be Easier Than You Think

There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...