Mark Wallace Maguire

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Mark Wallace Maguire is an award-winning journalist who has been honored by organizations including The Associated Press, Society of Professional Journalists and Georgia Sportswriter's Association. He serves as managing editor of Car Biz Today and staff writer for CBT News.
accessories

How to Upsell Accessories in your Dealership

Car shoppers are spending roughly $41 billion a year on auto accessories, according to a 2018 report from Reynolds & Reynolds. Yet, retail automotive dealerships are only capturing 10 percent of that market, leaving $37 billion to be picked up…
car accessories

Some of the Coolest Car Accessories of 2018

We all love a cool accessory for our car, right? This year, we saw some of the most sophisticated accessories yet. Here are a few of the ones that caught our eye. Porsche 1919 Datetimer 70Y Limited Edition Watch - $3,248…
baby boomers

Selling to Baby Boomers in 2019

If you see enough commercials, it might seem like the only generation with money and spending potential are Millennials. While Millennials offer tremendous potential for the future, there is an entire market available now that has traits all dealerships seek…
Jim Ellis Auto Group

After Growing a Strong Business, Jim Ellis Auto Group is Now Focused On the...

The north area of Peachtree Boulevard in Atlanta is a mecca for car buyers. Tucked just inside of the city’s looping Interstate I-285, there are over a dozen auto dealerships in less than two miles. The taste and brand of…
Joe Verde

Veteran’s Day Has a Special Meaning For Trainer Joe Verde

While most readers associate Joe Verde with his dynamic training classes on sales and sales management, you probably don’t know that he grew up baling hay, plowing fields and milking cows. You also may not know that one of his…
fall

Fall Into Comfort with These Casual Wardrobe Essential

We’re not quite into the heavy coats and sweaters of winter, but fall style is definitely in the air. Here we offer a variety of styles you can rock off the clock whether you’re enjoying a relaxing brunch, heading to…
health

Small Steps to Better Health While at Work

In a rush in the morning. Late nights. No time to relax, much less exercise. And what is a routine? We all know the automotive selling business can be demanding at times. So, how do you keep a modicum of…
chris saraceno

Chris Saraceno: The Theory of Five and why People and Passion Power Your Business

It’s a steamy Friday afternoon in mid-September and Chris Saraceno has just returned from giving a presentation to over 600 students and faculty members at Holy Trinity School in Melbourne, Florida. The focus of his speech was about surrounding yourself…
Nick Saban

Nick Saban Shares the Details to Driving Success on the Field and at the...

Nick Saban’s attention to detail is legendary. Whether it’s anecdotes of him challenging his team to get better within days of clinching a national title or how he possesses a laser-like precision in scheming and planning for opponents, the man…
f&i

Energy Equals Success: Meet F&I Expert Rebecca Chernek

Trailblazer, Self-starter, Motivator- Rebecca ‘Becky’ D’Amico Chernek has many monickers she’s earned through the years. In 1986, she was hired as the first woman to sell autos for Al Packer Lincoln & Mercury in Baltimore. In 1989, she took on the role of…
Victor Antoniovideo

4 strategies to make your sales department more effective – Victor Antonio

Sales managers often find themselves looking for ways to motivate their teams to take the next step in their development. Here to discuss four strategies that can take your sales department to the next level is Victor Antonio, renowned sales…
customer interviewvideo

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…
Coca-Cola

Pointers in positive messaging from Coca-Cola

Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t knee-jerk to a problem – rather, it was an act…

FCA and PSA revise merger due to COVID-19

Fiat Chrysler and PSA announced plans to amend the merger that will launch Stellantis in 2021.  FCA announced in a press release that the amendments were made to address the liquidity impact on the automotive industry due to COVID-19. The…
rental

Hertz navigating bankruptcy, but rental car industry expecting growth

The goliath car rental corporation Hertz Global Holdings continues to battle their way through bankruptcy proceedings post-COVID. On May 22, 2020, Hertz filed for bankruptcy protection in the throes of the pandemic with roughly $19 billion in debt and almost…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…

How to integrate diversity into your HR practices and dealership culture

Welcome to the first episode of Diversity in Automotive brought to you by TrueCar and CarNow, a weekly CBT News series focused on bringing a unique perspective to the conversation around diversity and inclusion in automotive retail. Hosted by the…