Bill Wittenmeyer

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Bill Wittenmyer serves as VP Sales, Layered Apps & Competitive Accounts at Elead. With over 25 years of experience in automotive retail, he relies on the industry’s most comprehensive technology platform and data-driven strategies to help dealerships enhance customer experiences and grow profits. Highly regarded as a dynamic and motivational speaker, as well as an industry leader with non-traditional views, Wittenmyer speaks at several prominent automotive forums each year and contributes to top news publications and television business shows that influence industry business leaders across the U.S. Before joining Elead, Bill worked in automotive retail in sales and operations management. He earned his degree from Ashland University and took post-graduate courses at Georgia Southern University.
outbound call

Unleash Your BDC to Capture Pent Up Demand

The auto industry has suffered a big blow in the last month. NADA has revised its new light-vehicle sales from the original forecast of 16.8 million units in 2020, down to 13 million units for the year. Ouch. But just…
authentic brand

How to Build an Authentic Brand

What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price? Not necessarily. These companies are successful because consumers love their brands. Loving a brand goes beyond…
CRM

Are You Using CRM to Its Highest Potential?

Most dealers view their CRM as a technology solution that’s designed to improve processes or as a way to communicate with customers. While this is correct, your CRM is a lot more than just software. Whether or not a CRM…
sales forecast

Your 2018 Sales Forecast: Fact or Fiction?

How does your dealership come up with a number for your monthly or annual sales forecast? Most of the time we start by looking at last year's numbers. How many units did you sell in January of last year? Say…
Paying BDC Agents

Consider These Plans For BDC Agents Paid By The Hour

Keep your hourly rate competitive and implement fresh incentives daily and monthly. BY BILL WITTENMYER A friend of mine says all the time that “Our pay raise becomes effective when we are.” It is his way of saying that we…
small BDC team

Failure To Properly Handle Inbound Service Calls Hamstrings Service Departments

Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER During several of my recent speaking engagements, much debate has arisen over how to handle inbound calls for the service or…
video

Minimalist marketing techniques to try at your car dealership – Paul Potratz

There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his own unique approach, yet again, with his latest venture, Helderburg.…
marketing

Tips for effective vehicle merchandising and marketing

You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on a plate, and serve it with love and care. The other way is to throw a…
seasonal

How to leverage seasonal service appointments to drive better business

The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change in how they handle routine maintenance. And this is dramatically altering how dealerships operate. According to…

NADA Board Elects MN Dealer Paul Walser as 2021 Chairman, NC Dealer Michael Alford...

TYSONS, Va. (Oct. 20, 2020)—The 63-member Board of Directors of the National Automobile Dealers Association (NADA) today elected Paul Walser as its 2021 chairman. “I’m humbled by the continued confidence of my fellow dealers,” said Walser, who represents Minnesota’s new-car…
margins

The Market Remains Uncertain but Your Margins Don’t Have to Be

Henry Ford famously said, “Don’t find fault, find a remedy.” This is exactly what dealerships have been doing since post-World War II when they first encountered margin compression. It was around this time that the U.S. auto market experienced an…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

How car dealership leaders can create more growth opportunities for people...

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Damon Lester, president of the National Association of Minority Automobile Dealers. Diversity and inclusion have been age-old issues for…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…