Home Authors Posts by Bill Wittenmeyer

Bill Wittenmeyer

5 POSTS 0 COMMENTS
Bill has over more than 20 years of experience in the automotive space and currently manages multiple divisions within his organization including sales, marketing, OEM relationships and large-client accounts. He speaks at several prominent automotive forums each year. Before joining ELEAD1ONE, he spent several years in dealership operations management.
authentic brand

How to Build an Authentic Brand

What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price?...
CRM

Are You Using CRM to Its Highest Potential?

Most dealers view their CRM as a technology solution that’s designed to improve processes or as a way to communicate with customers. While this...
sales forecast

Your 2018 Sales Forecast: Fact or Fiction?

How does your dealership come up with a number for your monthly or annual sales forecast? Most of the time we start by looking...
Paying BDC Agents

Consider These Plans For BDC Agents Paid By The Hour

Keep your hourly rate competitive and implement fresh incentives daily and monthly. BY BILL WITTENMYER A friend of mine says all the time that “Our pay...
small BDC team

Failure To Properly Handle Inbound Service Calls Hamstrings Service Departments

Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER During several of my recent speaking...
business

What Not to Say in Sales or Business

You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
culture

Equip Your Team with a Winning Culture

How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
phone

Why the Phone is Your Greatest Weapon in Business

We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...
marketing trendsvideo

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020

  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
Lisa Copelandvideo

Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership Employee a Brand...

Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...

Following the Rules of Your Trade

On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top...