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Liz Swain

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Product Marketing Manager, Cars.com
personal

Why Automotive Needs to Get More Personal

The best salespeople in any industry have something in common: They get to know you first. They don’t ask you, “What are you interested...
content

How to Leverage Organic and Paid Content on Social Media

There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account...
Facebook

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account...
GM

GM to Move Forward with Transformation Plans

This past month, GM rocked the automotive industry when the company announced wide-scale changes, including layoffs that would “reduce salaried and salaried contract staff...
video sitemap

Boost Website Rankings with a Video Sitemap

If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value. Google and other search engines are...
credit life

Credit Life & Accident Insurance – Still Worth Selling? Yes.

Back in the good ol’ days of F&I (we’re talking 70’s and 80’s specifically here), one of the more profitable and popular products a...
used cars

Reasons Why Used Cars Have a Stronger Appeal than Ever

According to Edumunds.com and other experts in the industry, used car sales are expected to continue rising through 2020. An estimated 39 million used...
pay structure

Should You Shake Up Your Employee Pay Structure for 2019?

A new year is just around the corner, and with it comes the opportunity to make goals and set objectives for the coming year....

Introducing the Customer to your Service Department

If a customer takes a liking to both the car they are looking at buying and the salesperson that's helping them, it may be...

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...

One-Price Selling & Enhancing the Digital Road to Sales

On this week's episode of Progressive Retail, Cory Mosley invites Ephraim Barcelo, General Manager at John Elway's Crown Toyota, to talk about one price...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...