Home Authors Posts by Liz Swain

Liz Swain

3 POSTS 0 COMMENTS
Product Marketing Manager, Cars.com
personal

Why Automotive Needs to Get More Personal

The best salespeople in any industry have something in common: They get to know you first. They don’t ask you, “What are you interested...
content

How to Leverage Organic and Paid Content on Social Media

There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account...
Facebook

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account...
incentives

Attracting Customers with Better Incentives

Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are...
Lisa copelandvideo

How Dealerships Can Enhance Work-Life Balance and Attract More Females to the Industry –...

Lisa Copeland, CEO of Cars Her Way, recently joined us in-studio and discussed trends in retail automotive, enhancing work-life balance, and how dealerships can...
expenses

How to Evaluate Expenses in Each Department

Expenses are part of doing business. A dealership can’t have profits without a facility, inventory, employees, supplies and other necessities that cost money. The...
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...
Brian Benstockvideo

Brian Benstock on What it Takes to Drive an Award-Winning Dealership

Coming off of a record-breaking 2018, Paragon Automotive became the highest volume dealer to take home the Precision Team Award for Acura and the...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

How Customer Perception Can Impact Your Service Department

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about customer perception and how it impacts the...

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...