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Liz Swain

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Product Marketing Manager, Cars.com
personal

Why Automotive Needs to Get More Personal

The best salespeople in any industry have something in common: They get to know you first. They don’t ask you, “What are you interested...
content

How to Leverage Organic and Paid Content on Social Media

There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account...
Facebook

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account...
employee

Employee Feedback: Four Metrics You Should Keep Track of to Promote Engagement and Profitability

"Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied,...
leasingvideo

Data Indicates Leasing is at an All Time High: What This Trend Means for...

According to the most recent industry data, vehicle leases accounted for 34% of all new car retail sales in March 2019, making it the...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
PTG365video

How These 3 Former Automotive Managers Joined Forces to Offer a Luxury Digital Retail...

CBT News sits down with Brandon Medford, Dave Obaseki, and Eric Whitehead, founders of PTG365. These men have dedicated their company to making the...
video

How this Unlikely Duo Created a Positive Environment at Bozard Ford-Lincoln and Reduced Staff...

 Having a positive environment is one of the most important aspects of being a successful and productive employee. But when it comes to training...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The Four P’s of Every Business

this week's episode of On the Mark, Mark Tewart breaks down the four P's that every type of business should focus on: People, Process,...