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Liz Swain

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Product Marketing Manager, Cars.com
personal

Why Automotive Needs to Get More Personal

The best salespeople in any industry have something in common: They get to know you first. They don’t ask you, “What are you interested...
content

How to Leverage Organic and Paid Content on Social Media

There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account...
Facebook

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account...
video

Hireology CEO Adam Robinson Discusses Major Changes to the Dealership Staffing Model

It’s no secret that the automotive retail industry is going through a period of tremendous change due to the Coronavirus. Dealers have been forced...
online sales

The Current State of Online Sales: Is This Process Here to Stay?

COVID-19 has caused many auto dealers to embrace a variety of new processes. From picking up cars for servicing to limiting the number of...
trade agreement

The New Trade Agreement is in Force: How It Affects Auto Retail

On July 1st, the trade agreement that replaces the decades-old North American Free Trade Agreement became active. The United States-Mexico-Canada Agreement, or USMCA, is...
scott rodgersvideo

Tier10’s Scott Rodgers Discusses Dealership Marketing During Socially Turbulent Times

The months of May and June had strong sales numbers across the board for the retail automotive industry, and these results echo the success...
VettXvideo

How Dealers Can Acquire Used-Car Inventory Quickly and Efficiently – Nick Patterson and Ryan...

With the inventory challenges facing the new car market, many dealers are putting their energy into bolstering their used-car departments. That means finding new...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...

Making the Commitment to Provide a Top-Tier Customer Experience

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...