TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%


Customer Experience

convenience

Delivering Convenience and Consistency as Part of the Dealership Experience

- October 29, 2019
Often what makes one dealership stand out from the others is not their product but their service. In today's world of individualized marketing, customers are used to shopper-centric buying journeys...
Sales & Marketing Auto News
angry customers

The A.R.T. of Dealing with Angry Customers

- October 23, 2019
I know a thing or two about dealing with angry customers.  A big part of my time at college was spent on a phone line dealing with angry customers all...
Sales & Marketing Auto News
live chat

Why You Need a Live Chat Feature on Your Dealership’s Website

- October 22, 2019
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen...
Sales & Marketing Auto News
digital communication

The Importance of Communicating Digitally With Automotive Consumers

- October 17, 2019
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along the car-buying journey brings with it...
Daily Automotive News Sales & Marketing
education

The Benefits of Having a Customer Education Campaign at Your Dealership

- October 14, 2019
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car worked was a simple matter, and...
Sales & Marketing Auto News
customer experience

Tips for Creating a Premier Customer Experience on a Budget

- October 14, 2019
Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the pleasant attitude of the staff? Is...
Sales & Marketing Articles
technology

How These Dealerships Leverage Technology In Order to Improve the Sales Process – Alex Damoorgian, Maroone Chevrolet & Volkswagen

- September 30, 2019
In today's edition of CBT News, Jim Fitzpatrick sits down with Alex Damoorgian, President and General Manager at Mike Maroone Chevrolet North and Mike Maroone Volkswagen, to discuss technology and...
Sales & Marketing Auto News
mirror image

Being a Mirror Image of the Customer

- September 27, 2019
On this week's episode of On the Mark, Mark Tewart discusses the idea of being a mirror image of the customer. Mirroring things such as their vocal tone or body...
Shows
recalls

How to Turn Recalls Into Positive Customer Experiences

- September 24, 2019
Recalls are never good news for customers. At best, it means the added inconvenience of scheduling an appointment, waiting for the repair, and/or leaving their vehicle with the dealership. At...
Sales & Marketing Fixed-Ops
phone-up

Why You Need to Master the Phone-Up

- September 23, 2019
 On this week's episode of Straight Talk, David Lewis tells you the number one reason why a customer will call your dealership in search of a new vehicle and why...
Shows


Latest Articles

Weekly roundup: FTC reveals names of dealers warned over deceptive pricing, New-vehicle sales hold steady in May, Scout Motors to bring 1,200 jobs to new HQ
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