What New Car Buyers Want Most
So in the same week that Automakers and U.S. regulators joined together and took historic measures to improve recalls, J.D. Power released their 2016 U.S. Auto Avoider Study that tells...
TSLA394.550-15.44001%
GM71.415-1.685%
F12.855-0.175%
RIVN12.810-0.54%
CYD49.965-0.475%
HMC25.205-0.005%
TM185.070-2.3%
CVNA63.630-2.39%
PAG159.170-0.58%
LAD260.960-3.93%
AN180.910-1.03%
GPI312.605-4.575%
ABG178.4402.16%
SAH74.3500.29%
TSLA394.550-15.44001%
GM71.415-1.685%
F12.855-0.175%
RIVN12.810-0.54%
CYD49.965-0.475%
HMC25.205-0.005%
TM185.070-2.3%
CVNA63.630-2.39%
PAG159.170-0.58%
LAD260.960-3.93%
AN180.910-1.03%
GPI312.605-4.575%
ABG178.4402.16%
SAH74.3500.29%
TSLA394.550-15.44001%
GM71.415-1.685%
F12.855-0.175%
RIVN12.810-0.54%
CYD49.965-0.475%
HMC25.205-0.005%
TM185.070-2.3%
CVNA63.630-2.39%
PAG159.170-0.58%
LAD260.960-3.93%
AN180.910-1.03%
GPI312.605-4.575%
ABG178.4402.16%
SAH74.3500.29%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Who needs training first, management or sales people? An Auto Industry Legend will tell you.
Auto Industry Legend Shares His Insight
As a Dealer Principal or GM the objective is to what, get more sales, right. But according to some, most managers aren’t willing to be...
Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers
Dealers must not equate these broad customer groups with common market segments that they can effectively target.
BY DENNIS GALBRAITH
I hear or read many dealers, their marketers and consultants discuss women...
Consider These Plans For BDC Agents Paid By The Hour
Keep your hourly rate competitive and implement fresh incentives daily and monthly.
BY BILL WITTENMYER
A friend of mine says all the time that “Our pay raise becomes effective when we are.”...
Selecting Keywords Pays Off With Improved Marketing ROI
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY
A strong keyword strategy is one...
Why an hourly rate is more important to your dealership’s BDC
When it comes to running a BDC as a manager or working as a phone agent, some might say it's pretty difficult. In fact, some would say not a lot...
Why Are Dealers, GMs The Last At Their Stores To Join The Social Media Party?
Lack of support from the top is holding dealerships back on social selling and marketing.
BY LAURA MADISON
A social media movement is rocking the retail automotive sector, but the people at...
Do your sales and service employees know the F&I products you offer?
We're in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 - including figuring out ways to be more profitable.
Wards.com suggests one of...
The New Generation Of Kiosks Emphasizes Time Savings And Transparency For Customers
Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA
Informational kiosks have been on the dealership scene for years. Who hasn’t encountered...
What older drivers are looking for in their next vehicle
When it comes to evolving with the tech world, does your dealership offer older drivers the same technology you would push to millennials? According to recent research from The Hartford insurance...
Latest Articles
