TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

automotive compliance
Sales & Marketing

Automotive Compliance vs. Ethics: The Lines are Getting Blurry

- March 30, 2016
Taking an ethical approach may seem hard but has long-term benefits By Jim Radogna Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships...
test drive
Sales & Marketing

Turn a Test Drive Into A Sale

- March 30, 2016
Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the likelihood of there being a nexus...
ad clutter
Sales & Marketing

Too Much Ad Clutter Hurts Online Searches

- March 28, 2016
Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....
id drive
Sales & Marketing

ID Drive’s Finance Pre-qualification Abilities Shorten Sales Times

- March 27, 2016
Better Closing Rates and Customer Satisfaction Among the Benefits By Pete MacInnis Dealers and their F&I managers are always looking for an easier and quicker way to pre-qualify customers in order to shorten...
facebook ads
Sales & Marketing

Facebook Ads Target Service Customers

- March 27, 2016
Unlocking Digital Gold Mine in the Service Department By Glenn Pasch Think of the Gold Rush of the early 1900’s. People crossed the country because they heard there was a way to find...
Story 2
Sales & Marketing

How does your dealership respond to online queries by car shoppers?

- March 15, 2016
If you work at a Porsche dealership, give yourself a pat on the back. According to Edmunds.com, Porsche grabbed the top spot in a new study that measured how...
Millenials
Sales & Marketing

Believe it or not, they’re the largest generation in the U.S., and they’re buying a lot of cars.

- March 14, 2016
Millennials are a large group: from recent college graduates, to married couples living in suburbia, they bought four million cars and trucks last year...second only to baby boomers. ...
Haters
Sales & Marketing

Should you hug your haters? Hear the story of one dealership that did just that.

- March 8, 2016
Alright, raise your hand if you have haters. No, not family members...haters with your dealership. No, not your co-workers. I mean people who don’t like your deals,...
Story 1
Sales & Marketing

We’ll tell you what the secret behind dealers in a better-than-expected month of February.

- March 7, 2016
Well, we’re almost a week into the month of March and according to Wells Fargo Economist, Sam Bullard and how well auto sales do each month is an early indicator...
Story 030316
Sales & Marketing

Learn what is directly impacting customer satisfaction with your vehicles.

- March 3, 2016
Well, the latest J.D. Power Study is out and it reveals some surprising data when it comes to your consumers and their love for technology. We all assume everyone wants...


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Bill would force federal audit of automakers’ ties to China

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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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