TSLA394.550-15.44%
GM71.415-1.685%
F12.855-0.175%
RIVN12.815-0.535%
CYD49.965-0.475%
HMC25.205-0.005%
TM185.070-2.3%
CVNA63.630-2.39%
PAG159.170-0.58%
LAD260.960-3.93%
AN180.910-1.03%
GPI312.605-4.575%
ABG178.4502.17%
SAH74.3500.29%
TSLA394.550-15.44%
GM71.415-1.685%
F12.855-0.175%
RIVN12.815-0.535%
CYD49.965-0.475%
HMC25.205-0.005%
TM185.070-2.3%
CVNA63.630-2.39%
PAG159.170-0.58%
LAD260.960-3.93%
AN180.910-1.03%
GPI312.605-4.575%
ABG178.4502.17%
SAH74.3500.29%
TSLA394.550-15.44%
GM71.415-1.685%
F12.855-0.175%
RIVN12.815-0.535%
CYD49.965-0.475%
HMC25.205-0.005%
TM185.070-2.3%
CVNA63.630-2.39%
PAG159.170-0.58%
LAD260.960-3.93%
AN180.910-1.03%
GPI312.605-4.575%
ABG178.4502.17%
SAH74.3500.29%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Several ways you can increase sales and improve profits.

- February 18, 2016
So when it comes to investing in the latest, newest and greatest technology for F&I, is it the end all to selling more cars and products? Rebecca Chernek says...

Learn the best communication habits that every leader needs.

- February 18, 2016
At the core of successful leadership and business, is great communication. How often do we say communication is key? A lot. Because it is. Having a leader who understands the...
Data

We have the data you need to help you set more appointments and sell more cars.

- February 17, 2016
Here’s a question with an obvious answer. Do you want to close more sales? Well obviously the answer is yes, but the key to doing so isn’t always as clear....

Have you taken a recent look at customer satisfaction scores? We’ll show you a store that went from zero to 100.

- February 16, 2016
How are your satisfaction scores at your service department? Do you have a culture that simply tries to upsell the customer for the next job? This was the problem at Mark...

Is your dealership looking for profit in all the wrong places?

- February 16, 2016
Working harder and longer...a lot of managers operate dealerships this way because of a lack of training. According to sales trainer, Joe Verde, this leads them down a path to...

Is having a dealer blog worth your time? Hear from an auto industry insider.

- February 8, 2016
Two weeks ago, we heard from AutoNation’s CEO, Mike Jackson regarding this year compared to the history-making-year of 2015. He said, “the challenge turns to more of a quality...
Stephen Cannon

THIS JUST IN-January Total Sales

- February 2, 2016
January sales totals are in SAAR: 17.2 million Chrysler 6.9% Chrysler 22.1% Dodge 19.1% Fiat -20.3% Jeep 14.6% Ram 5.2% Ford -3.2% GM .5% Chevrolet -3.6% GMC 3.5% Toyota -5.0% Nissan 1.6% Honda -1.7% Kia 0% Hyundai 1.1% Volkswagen -8.9% Mazda -2.8% Subaru .7% BMW -4.7% Mercedes-Benz 1.7% Audi 2.7% Lincoln 8.4% Lexus -9.5% Cadillac -8.0% Buick 45.5% Acura -14.5% Infiniti -11.8%
hinder increased profits

Does your sales department get along with your F&I department?

- February 1, 2016
Does your dealership ever have issues between the F&I department and Sales department? If any problems here aren’t smoothed out, it can greatly hinder increased profits at your store. Luckily, NCM...
online shopping process

Consumers prefer having access to an online shopping process.

- February 1, 2016
Here are key results to a survey by MakeMyDeal.com. Wards Auto says consumers are much more satisfied when they can view and adjust vehicle payment terms online vs. starting the...
deliver the experience

Deliver The Experience That Every Customer Expects.

- January 28, 2016
Deliver the experience Can you deliver the experience that every customer expects? With today’s rapidly evolving car buying process, it can be challenging to keep up. Luckily cox automotive has best practices...


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