TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Have you taken a recent look at customer satisfaction scores? We’ll show you a store that went from zero to 100.

- February 16, 2016
How are your satisfaction scores at your service department? Do you have a culture that simply tries to upsell the customer for the next job? This was the problem at Mark...
Sales & Marketing

Is your dealership looking for profit in all the wrong places?

- February 16, 2016
Working harder and longer...a lot of managers operate dealerships this way because of a lack of training. According to sales trainer, Joe Verde, this leads them down a path to...
Sales & Marketing

Is having a dealer blog worth your time? Hear from an auto industry insider.

- February 8, 2016
Two weeks ago, we heard from AutoNation’s CEO, Mike Jackson regarding this year compared to the history-making-year of 2015. He said, “the challenge turns to more of a quality...
Stephen Cannon
Sales & Marketing

THIS JUST IN-January Total Sales

- February 2, 2016
January sales totals are in SAAR: 17.2 million Chrysler 6.9% Chrysler 22.1% Dodge 19.1% Fiat -20.3% Jeep 14.6% Ram 5.2% Ford -3.2% GM .5% Chevrolet -3.6% GMC 3.5% Toyota -5.0% Nissan 1.6% Honda -1.7% Kia 0% Hyundai 1.1% Volkswagen -8.9% Mazda -2.8% Subaru .7% BMW -4.7% Mercedes-Benz 1.7% Audi 2.7% Lincoln 8.4% Lexus -9.5% Cadillac -8.0% Buick 45.5% Acura -14.5% Infiniti -11.8%
hinder increased profits
Sales & Marketing

Does your sales department get along with your F&I department?

- February 1, 2016
Does your dealership ever have issues between the F&I department and Sales department? If any problems here aren’t smoothed out, it can greatly hinder increased profits at your store. Luckily, NCM...
online shopping process
Sales & Marketing

Consumers prefer having access to an online shopping process.

- February 1, 2016
Here are key results to a survey by MakeMyDeal.com. Wards Auto says consumers are much more satisfied when they can view and adjust vehicle payment terms online vs. starting the...
deliver the experience
Sales & Marketing

Deliver The Experience That Every Customer Expects.

- January 28, 2016
Deliver the experience Can you deliver the experience that every customer expects? With today’s rapidly evolving car buying process, it can be challenging to keep up. Luckily cox automotive has best practices...
new car buyers want most
Sales & Marketing

What New Car Buyers Want Most

- January 27, 2016
So in the same week that Automakers and U.S. regulators joined together and took historic measures to improve recalls, J.D. Power released their 2016 U.S. Auto Avoider Study that tells...
Who needs training
Sales & Marketing

Who needs training first, management or sales people? An Auto Industry Legend will tell you.

- January 7, 2016
Auto Industry Legend Shares His Insight As a Dealer Principal or GM the objective is to what, get more sales, right. But according to some, most managers aren’t willing to be...
New Vehicle Models
Sales & Marketing

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

- December 21, 2015
Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers, their marketers and consultants discuss women...


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CBT News
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