The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Five tips that will keep your dealership evolving into the tech world for the next 10 years.

CBT News - May 12, 2016

So, with the evolving tech world all around the auto industry, some people believe dealers will need to evolve as well to keep up. In a recent article by...

Sales & Marketing

Self-Driving Vehicles and Dealership Opportunities

Jonathan Charak - April 29, 2016

New technologies Will Require New Insurance Coverages and New Risk Management Strategies BY Jonathan Charak The inevitable march forward of automated vehicle technology (self-driving vehicles) has generated a lot of discussion about the...

Sales & Marketing

Transparency In Service Customers From Straying

Mary Welch - April 29, 2016

Dealer Fights Customer Flight With Prices and Value By Mary Welch Need a four-wheel alignment or cabin air filter replacement but am not sure the dealership will give you the best price? Don’t...

Sales & Marketing

Cheap gas, so what does that mean shoppers want when they visit your lot?

CBT News - April 28, 2016

We’re a month away from summer...and of course, that’s when consumers really use their vehicles to travel. It’s the perfect timing for a new report from AAA... which says: ...

Sales & Marketing

Key measures ensure Service Department Retail Health

John Fairchild - April 28, 2016

Checking Your Service Department's Health By John Fairchild Owners and general managers need to feel the pulse of the Service Department constantly. Service retail metrics can be misleading and frankly overwhelming. Knowing...

Sales & Marketing

Creating Great Chemistry With Women Customers

Anne Fleming - April 27, 2016

Combine the proper ingredients to boost your bottom line By Anne Fleming Many combinations of formulas can work, but finding the optimal chemistry with women customers can seem complex. Use this handy chart from...

Sales & Marketing

Learn about one dealerships guaranteed customer incentives

CBT News - April 20, 2016

So when you look around dealerships now, you’ll see free coffee and free snacks...certainly a bonus for customers, but are those things (or whatever your dealership offers for free) important...

Sales & Marketing

New study reveals the importance of online reviews and who engages in them.

CBT News - April 19, 2016

The focus remains the same for your dealership...making the car buying process better for customers. And evidently, some dealerships are doing a better job (as far as their reputation...

Sales & Marketing

Don’t think ads on google actually work for the automotive industry?

CBT News - April 12, 2016

First announced in beta last May, Google has now launched its specialized mobile search ads for dealers. Media writer, Ginny Marvin reports that model automotive ads and dealer automotive...

Sales & Marketing

What do you do when you have to change your TV and radio advertising because of the political ad frenzy?

CBT News - April 7, 2016

Unless you have lived on another planet the last year or have been buried under a rock, you might have noticed all of political ads that are currently running on...

Sales & Marketing

Five tips that will keep your dealership evolving into the tech world for the next 10 years.

Self-Driving Vehicles and Dealership Opportunities

Transparency In Service Customers From Straying

Cheap gas, so what does that mean shoppers want when they visit your lot?

Key measures ensure Service Department Retail Health

Creating Great Chemistry With Women Customers

Learn about one dealerships guaranteed customer incentives

New study reveals the importance of online reviews and who engages in them.

Don’t think ads on google actually work for the automotive industry?

What do you do when you have to change your TV and radio advertising because of the political ad frenzy?

Latest Articles

Shark Tank star Daymond John’s blunt advice for dealers

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup