TSLA398.328-11.6617%
GM71.840-1.26%
F13.0600.03%
RIVN12.925-0.425%
CYD49.520-0.92%
HMC25.2550.045%
TM185.340-2.03%
CVNA62.430-3.59%
PAG159.215-0.535%
LAD260.080-4.81%
AN180.160-1.78%
GPI310.110-7.06989%
ABG178.1201.84%
SAH74.1500.09%
TSLA398.328-11.6617%
GM71.840-1.26%
F13.0600.03%
RIVN12.925-0.425%
CYD49.520-0.92%
HMC25.2550.045%
TM185.340-2.03%
CVNA62.430-3.59%
PAG159.215-0.535%
LAD260.080-4.81%
AN180.160-1.78%
GPI310.110-7.06989%
ABG178.1201.84%
SAH74.1500.09%
TSLA398.328-11.6617%
GM71.840-1.26%
F13.0600.03%
RIVN12.925-0.425%
CYD49.520-0.92%
HMC25.2550.045%
TM185.340-2.03%
CVNA62.430-3.59%
PAG159.215-0.535%
LAD260.080-4.81%
AN180.160-1.78%
GPI310.110-7.06989%
ABG178.1201.84%
SAH74.1500.09%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Haters
Sales & Marketing

Should you hug your haters? Hear the story of one dealership that did just that.

- March 8, 2016
Alright, raise your hand if you have haters. No, not family members...haters with your dealership. No, not your co-workers. I mean people who don’t like your deals,...
Story 1
Sales & Marketing

We’ll tell you what the secret behind dealers in a better-than-expected month of February.

- March 7, 2016
Well, we’re almost a week into the month of March and according to Wells Fargo Economist, Sam Bullard and how well auto sales do each month is an early indicator...
Story 030316
Sales & Marketing

Learn what is directly impacting customer satisfaction with your vehicles.

- March 3, 2016
Well, the latest J.D. Power Study is out and it reveals some surprising data when it comes to your consumers and their love for technology. We all assume everyone wants...
Feb Nums
Sales & Marketing

February 2016 Sales Numbers

- March 1, 2016
February 2016 Sales Numbers Corinne Lillis and Joe Gumm give you a look at the February 2016 sales numbers. The February 2016 sales totals are: Fiat Chrysler: +11.8% Chrysler: -26.1% Jeep:...
car sharing
Sales & Marketing

How can the car-sharing services impact dealers?

- February 29, 2016
As popular as car sharing is right now, with both GM and Ford launching their respective services a new study by the Boston Consulting Group predicts it will have little...
Used Car
Sales & Marketing

Dale Pollak gives simple ways to drive a retail-first strategy in every used vehicle.

- February 29, 2016
Before you attack any ambitious goals for your used vehicles this year, ask yourself this question. Am I wholesaling too many cars, and how can I retail more of these...
Paul Felliti
Sales & Marketing

Paul Faletti tips on how to go from good to great in your job performance.

- February 26, 2016
Working smarter rather than longer is something we all want, right? But unfortunately that’s not happening at a lot of dealerships, even with the help of technology. But CEO and...
target audience
Sales & Marketing

Do you know your target audience? Learn who they are and how to draw them in.

- February 25, 2016
Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is to understand your target audience, and...
Online shopping
Sales & Marketing

Are potential customers able to navigate around your website?

- February 24, 2016
Recent studies and surveys tell us shopping online has become very popular, so, would potential customers be able to navigate around yours without issues? According to J.D. Power’s 2016 Manufacturer Website...
GM Interview
Sales & Marketing

What One Skill Do Dealership GMs Absolutely Need Today? Intimacy With Marketing Fundamentals

- February 23, 2016
Are you comfortable with digital marketing concepts, even if you can't get too far down in the weeds? By Glenn Pasch Recently, I was asked what skills does a dealership general...


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