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Amy Farley

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Amy is a skilled writer and editor with a keen interest in digital trends and topics in the automotive industry. She utilizes her knowledge of what is new in retail automotive marketing to help Force – an automotive digital, direct mail and email marketing firm based in Atlanta – with its evolution of the dealer-to-customer shopping experience. Visit the website at Forcemktg.com.
auction insights

Stay Ahead of the Competition with Auction Insights

If your New Year’s Resolution was to look inward, to focus on your own dealership and to let go of the urge to check...
Labor day car sale

Digital Marketing Strategies for Labor Day Weekend at Your Dealership

Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest...
target car shopper e-mails

Target Your Car Shopper E-Mails

Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value BY AMY FARLEY Not all customers are created equal. That’s something dealers know well, and...
keywords

Selecting Keywords Pays Off With Improved Marketing ROI

Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY...
website traffic

Take Advantages Of Marketing Tools Available In Google Analytics

A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics. BY AMY FARLEY Digital marketing...
subscriber database

Make Your Dealership’s E-Mail Marketing Effective And Efficient

Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results. BY AMY FARLEY In a world of data-driven marketing, it’s...
Pre-Roll Video

Pre-Roll Video Must Be Part Of Your Marketing Arsenal

Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more...
SEO tactics

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by...
technology platforms

Evaluate A Marketing Agency’s Technology Platforms

Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies. BY AMY FARLEY Work smarter, not harder. It’s...
analytic tools

3 Simple Google Tools That Every Dealer Should Be Utilizing

Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...
service drivevideo

Help Your Fixed-Ops Department Finish Out the Year Strong – Almog Veig, David Lewis...

An efficient and well-run service drive is the heart and soul of any dealership. In many ways, it is the most heavily visited department...
designvideo

What Your Building Design Says About Your Dealership – Nicholas Berndt, AMSI

The design and layout of your dealership is more important than you might think. It should facilitate exceptional customer service and efficiency, from the...
video sitemap

Boost Website Rankings with a Video Sitemap

If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value. Google and other search engines are...
tom richardsvideo

How Your Dealership Can Thrive and Become More Profitable in 2019 – Tom Richards,...

Having up to date and correct insight into industry trends and successful practices is half the battle when running a successful dealership. Joining Jim...
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...

Being Your Customers’ Problem Solver

Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem...

Fanatical Customer Care

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks to you about how to achieve fanatical customer...

Are You Ready to Go All Digital?

On this week's episode of Progressive Retail, Cory Mosley invites Ryan Norris, Dealer Principal at Toyota of Easley in Easley, SC, to discuss how...

The Power of Right Example

On this week's episode of Hard Truths with Dave Anderson we talk about the power of right example. Everybody is already leading by example,...