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Amy Farley

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Amy is a skilled writer and editor with a keen interest in digital trends and topics in the automotive industry. She utilizes her knowledge of what is new in retail automotive marketing to help Force – an automotive digital, direct mail and email marketing firm based in Atlanta – with its evolution of the dealer-to-customer shopping experience. Visit the website at Forcemktg.com.
auction insights

Stay Ahead of the Competition with Auction Insights

If your New Year’s Resolution was to look inward, to focus on your own dealership and to let go of the urge to check...
Labor day car sale

Digital Marketing Strategies for Labor Day Weekend at Your Dealership

Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest...
target car shopper e-mails

Target Your Car Shopper E-Mails

Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value BY AMY FARLEY Not all customers are created equal. That’s something dealers know well, and...
keywords

Selecting Keywords Pays Off With Improved Marketing ROI

Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY...
website traffic

Take Advantages Of Marketing Tools Available In Google Analytics

A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics. BY AMY FARLEY Digital marketing...
subscriber database

Make Your Dealership’s E-Mail Marketing Effective And Efficient

Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results. BY AMY FARLEY In a world of data-driven marketing, it’s...
Pre-Roll Video

Pre-Roll Video Must Be Part Of Your Marketing Arsenal

Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more...
SEO tactics

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by...
technology platforms

Evaluate A Marketing Agency’s Technology Platforms

Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies. BY AMY FARLEY Work smarter, not harder. It’s...
analytic tools

3 Simple Google Tools That Every Dealer Should Be Utilizing

Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...
Mike Jacksonvideo

Mike Jackson Stepping Down as AutoNation CEO

The automotive world received a jolt today as AutoNation CEO Mike Jackson announced his decision to step aside after nearly 20 years with the...
Tesla

AutoNation’s CEO Mike Jackson: There Will Be a “Day of Reckoning” for Tesla

Just a few days after Bloomberg published an article quoting Tesla’s Chief Executive Officer Elon Musk as saying, “We’ve gone from production hell to...
sales event

Here Are The Best Ways To Market Your Columbus Day Sale

From Prime Day in July to Back-to-School sales in August to Labor Day discounts in September – we’re now fast approaching Columbus Day. Average...
selling opportunitiesvideo

How To Get The Most Out Of Your Selling Opportunities – Glenn Pasch

How many opportunities did you present in order to sell units last month? Turns out, most salespeople on the floor just don't know. Today, Jim...
CRM

Five Reasons Why CRM Systems are Vital for Your Dealership

Do you remember the last time a potential car buyer came into your dealership and left empty-handed? What was the response of your team?...

Dealing with Factory Recalls

On this week's edition of the Weekly Tune-Up, Becky Nixon goes over dealing with factory recalls and keeping retail profits alive during a recall.

Phone Ups and Internet Leads

On this week's episode of the Tom Stuker Show, Tom goes over phone ups and internet leads and why handling leads is a privilege,...

Designing Your Career with Clear Goals

On this week's episode of Straight Talk, David Lewis speaks to you about one of the most important actions and habits to develop if...

Be a Problem Solver

   Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...