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Amy Farley

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Amy is a skilled writer and editor with a keen interest in digital trends and topics in the automotive industry. She utilizes her knowledge of what is new in retail automotive marketing to help Force – an automotive digital, direct mail and email marketing firm based in Atlanta – with its evolution of the dealer-to-customer shopping experience. Visit the website at Forcemktg.com.
auction insights

Stay Ahead of the Competition with Auction Insights

If your New Year’s Resolution was to look inward, to focus on your own dealership and to let go of the urge to check...
Labor day car sale

Digital Marketing Strategies for Labor Day Weekend at Your Dealership

Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest...
target car shopper e-mails

Target Your Car Shopper E-Mails

Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value BY AMY FARLEY Not all customers are created equal. That’s something dealers know well, and...
keywords

Selecting Keywords Pays Off With Improved Marketing ROI

Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY...
website traffic

Take Advantages Of Marketing Tools Available In Google Analytics

A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics. BY AMY FARLEY Digital marketing...
subscriber database

Make Your Dealership’s E-Mail Marketing Effective And Efficient

Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results. BY AMY FARLEY In a world of data-driven marketing, it’s...
Pre-Roll Video

Pre-Roll Video Must Be Part Of Your Marketing Arsenal

Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more...
SEO tactics

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by...
technology platforms

Evaluate A Marketing Agency’s Technology Platforms

Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies. BY AMY FARLEY Work smarter, not harder. It’s...
analytic tools

3 Simple Google Tools That Every Dealer Should Be Utilizing

Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...
talent

Five HR Tools to Find the Best Talent and Streamline the Onboarding Experience

It’s hard to find good people these days. According to data from the U.S. Bureau of Labor Statistics, approximately three million employees have left...
dealershipvideo

Why Diversifying Your Dealership Is More Important Than Ever – Brian Finkelmeyer

Brian Finkelmeyer, Senior Director at vAuto, joins Jim Fitzpatrick in the CBT Automotive studios to further the discussion concerning the future of the automotive industry, the importance...
Blinkervideo

Buy, Sell, and Finance a Car All Through One App – Blinker

Sometimes in the automotive retail industry, the idea of good technology that helps dealers and consumers help, buy, and sell cars comes from someone...
successful people

7 Choices Highly Successful People Make Daily

Some consider success the luck of the draw, subject to fate and the constellation they were born under. However, the truth is that success...
auto sales

Tumultuous Auto Sales Forecast for Remainder of 2018

After a seven-year run of consecutive annual auto sales increases in the United States, the final sales figures for 2017 showed a regression of...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...

Being Smarter When Running Your Dealership (Part 1)

On today' episode of Kain & Co., David Kain interviews his brother Bob, Dealer Principal at Jack Kain Ford in Versailles, Kentucky. The two...

Moments of Truth

Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...