Stay Ahead of the Competition with Auction Insights
If your New Year’s Resolution was to look inward, to focus on your own dealership and to let go of the urge to check up on what your competitors are...
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
About: Amy Farley
Digital Marketing Strategies for Labor Day Weekend at Your Dealership
Happy Labor Day! Your dealership has the opportunity to drive major business this upcoming holiday weekend, and while it’s always in your best interest to plan your digital marketing campaigns...
Target Your Car Shopper E-Mails
Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value
BY AMY FARLEY
Not all customers are created equal. That’s something dealers know well, and it’s why you use different sales...
Selecting Keywords Pays Off With Improved Marketing ROI
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY
A strong keyword strategy is one...
Take Advantages Of Marketing Tools Available In Google Analytics
A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics.
BY AMY FARLEY
Digital marketing for car dealers isn’t just about...
Make Your Dealership’s E-Mail Marketing Effective And Efficient
Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results.
BY AMY FARLEY
In a world of data-driven marketing, it’s easy to get bogged down with...
Pre-Roll Video Must Be Part Of Your Marketing Arsenal
Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects.
BY AMY FARLEY
Online video is engaging, effective and growing tremendously, as more and more companies in more and...
SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly
A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business.
BY AMY FARLEY
Every dealer by now knows the importance of a...
Evaluate A Marketing Agency’s Technology Platforms
Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies.
BY AMY FARLEY
Work smarter, not harder. It’s an aphorism that has been around...
3 Simple Google Tools That Every Dealer Should Be Utilizing
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY
Henry Ford once said he knew that half of every dollar he spent on advertising was...
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