Spend Time and Money on Cars that Aren’t Selling Themselves
By: Dennis Galbraith
Auto dealers are awash in marketing options promising to sell more vehicles with less investment. Frankly, it’s no secret among...
New Vehicle Models Bring Attention to Showroom and Sales for All Inventory
BY DENNIS GALBRAITH
, and rightly so. It’s also critical for the dealership. When it all goes right, the dealer...
Dealers must not equate these broad customer groups with common market segments that they can effectively target.
BY DENNIS GALBRAITH
I hear or read many dealers, their marketers and consultants discuss women...
Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI
Dealers hear a great deal about new technology, but the issue that...