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Dennis Galbraith

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Selling What Needs to be Sold

Spend Time and Money on Cars that Aren’t Selling Themselves By: Dennis Galbraith Auto dealers are awash in marketing options promising to sell more vehicles with less...
cars that aren't selling

Selling What Needs to be Sold

Spend Time and Money on Cars that Aren’t Selling Themselves By Dennis Galbraith Auto dealers are awash in marketing options promising to sell more vehicles with less...
new vehicle models

The Glow of New Vehicle Models

New Vehicle Models Bring Attention to Showroom and Sales for All Inventory BY DENNIS GALBRAITH , and rightly so. It’s also critical for the dealership. When...
New Vehicle Models

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers,...
Customer-Centric Websites

Using Customer-Centric Websites to Boost Sales

Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI Dealers hear a great deal about...
dealership

Setting Up Your Dealership Teams for Success: Six Ways to Begin Building Strong Teams...

Your dealership is a sum of its parts, and these parts are every member of your team. The success of your dealership doesn’t just...
green

6 Ideas for Going Green and Creating More Sustainability in Your Dealership

Environmental concerns are on the rise. Going green is not just a fad for environmentalists any more. Most of the general population now recognizes...
David Kainvideo

Everything You Need to Know About Video Marketing at Your Dealership – David Kain,...

On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right...
F&I

Dull F&I Meetings? Here are 4 Ways to Make Them a Can’t Miss Experience

Meetings. Love them or hate them, they are a necessary evil in any business. Dealerships are not immune, and most meetings seem to revolve...
dealership

Are You Hiring for Skill Sets Your Dealership Needs Most?

The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than...

Creating Custom Scripts to Track Engagement

On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.

Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...

How to Manage Stress in Your Career as a Car Salesperson

On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in...

The Active Delivery Process

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick is once again joined by guest host Michael Roppo, President of Automotive Management Resources....