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Jon McKenna

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sunrise toyota

Service Figured Prominently In The Sunrise Toyota Recreation

Jimmy Berg’s Long Island store overhaul addressed big needs in the store he bought several years ago By Jon McKenna That vehicle service generates the lion’s share...

The New Generation Of Kiosks Emphasizes Time Savings And Transparency For Customers

Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA Informational kiosks have been on the dealership...

Training Helps Sustain Michigan Dealership Group’s Evolution Into A Substantial Corporate Player

Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA Back in 2004, Zeigler Auto Group ran four stores,...

Miami Dealership Group Keeps Expanding Its Reach

Brickell group could open another store in its hometown soon but has designs on more Florida markets. BY JON MCKENNA Miami-based Brickell Motors is continuing...

Dealers Can Constructively Object To OEM Formulas

Explain your issues in writing and get them in your file. BY JON MCKENNA Suppose your nameplate manufacturer is calculating your dealership’s average market share,...

Expand Your Customer Surveying Beyond The CSI

DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA In recent years, skeptics have raised a litany of questions...

Instinct And Observing Other Businesses Lead Dealer To Flip To Salaried Sales Staff

Kistler Ford wants its product specialists answering questions, not chasing commissions. BY JON MCKENNA The ranks of dealers experimenting with salaried salespeople are gradually growing....

Dealer’s Path To Her Arizona Store Was Long And Twisted

Shot down repeatedly on the East Coast, she was about to give up when a chance arose to break into ownership. BY JON MCKENNA The...

Dealer Pricing Transparency And TrueCar Are Debated Without NADA On The Front Line

Some dealers wonder why main trade association doesn’t take a more prominent role, but NADA prefers a back seat here. BY JON MCKENNA Back in 2013,...

The Huge Cox Buyout Of Dealertrack: What It Means To Dealers

Market participants expect greater simplicity for customers, but also more aggressive marketing and pricing. BY JON MCKENNA The price tag for Cox Automotive Inc.’s planned...
technicians

Technicians Among the Unheralded Heroes in Pandemic Recovery

Since the middle of March when much of the nation was deeply affected by COVID-19 restrictions, automotive technicians have been keeping the nation running....
COVID-19

What the 2008 Recession Can Tell Us About The Impact of COVID-19 on Auto...

Can we learn a bit about the future of the automotive industry from lessons of the past? The recession of 2008 could tell us...
marketingvideo

Weekly Marketing Update with John Fitzpatrick – [7.3.20]

As part of today's broadcast on CBT News, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT...
updates

Over-the-Air Updates are Coming – How It Will Affect Auto Retail

Over-the-Air (OTA)updates are set to become one of the most significant developments for the automotive industry in the next generation of cars. Mercedes-Benz and...
accessories

Is There Value in Aftermarket Accessories and Performance Upgrades?

According to a recent study by the Specialty Equipment Market Association (SEMA), young car enthusiasts ages 16 to 24 spend $7.2 billion each year...

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...

Making the Commitment to Provide a Top-Tier Customer Experience

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...

May Kerrigan Report: How the Buy/Sell Market Fared in Q1

Today on CBTNews.com for Wednesday, June 10th, 2020: May Kerrigan Report: How the Buy/Sell Market Fared in Q1 Welcome to the Kerrigan Advisors Market Update with...