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Jon McKenna

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sunrise toyota

Service Figured Prominently In The Sunrise Toyota Recreation

Jimmy Berg’s Long Island store overhaul addressed big needs in the store he bought several years ago By Jon McKenna That vehicle service generates the lion’s share...

The New Generation Of Kiosks Emphasizes Time Savings And Transparency For Customers

Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA Informational kiosks have been on the dealership...

Training Helps Sustain Michigan Dealership Group’s Evolution Into A Substantial Corporate Player

Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA Back in 2004, Zeigler Auto Group ran four stores,...

Miami Dealership Group Keeps Expanding Its Reach

Brickell group could open another store in its hometown soon but has designs on more Florida markets. BY JON MCKENNA Miami-based Brickell Motors is continuing...

Dealers Can Constructively Object To OEM Formulas

Explain your issues in writing and get them in your file. BY JON MCKENNA Suppose your nameplate manufacturer is calculating your dealership’s average market share,...

Expand Your Customer Surveying Beyond The CSI

DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA In recent years, skeptics have raised a litany of questions...

Instinct And Observing Other Businesses Lead Dealer To Flip To Salaried Sales Staff

Kistler Ford wants its product specialists answering questions, not chasing commissions. BY JON MCKENNA The ranks of dealers experimenting with salaried salespeople are gradually growing....

Dealer’s Path To Her Arizona Store Was Long And Twisted

Shot down repeatedly on the East Coast, she was about to give up when a chance arose to break into ownership. BY JON MCKENNA The...

Dealer Pricing Transparency And TrueCar Are Debated Without NADA On The Front Line

Some dealers wonder why main trade association doesn’t take a more prominent role, but NADA prefers a back seat here. BY JON MCKENNA Back in 2013,...

The Huge Cox Buyout Of Dealertrack: What It Means To Dealers

Market participants expect greater simplicity for customers, but also more aggressive marketing and pricing. BY JON MCKENNA The price tag for Cox Automotive Inc.’s planned...
employee dress

Dress to Impress: What Message is Your Dealership Staff Sending?

30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries...
Hansel Auto Groupvideo

How Dealers Can Increase Efficiency and Reduce Turnover in Variable Ops – David Long,...

Here to discuss your return on time, and how dealers can increase efficiency as well as reduce turnover, is David Long, a veteran of...
video

Increase Your BDC’s Efficiency and Effectiveness with Call Tracking Analytics from CallRevu – Anthony...

Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Anthony Giagnacovo, CEO of...
stereotype

Breaking the F&I Stereotype – Simple Steps, Powerful Results

For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than...
ReconVelocityvideo

What Makes ReconVelocity Unique From Its Competitors – Hugh Hathcock, Owner

ReconVelocity Founder and Owner, Hugh Hathcock joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss their recent partnership...

What January’s Kerrigan Report Reveals About Industry Consolidation Trends for 2020

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello, everyone,...

Creating a Clear Set of Goals to Achieve Your Vision

 When it comes to setting goals, what works for you may not work for everybody. On this week's episode of On the Mark, Mark...

Why Vehicle Price is Actually Your Friend

On this week's episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...