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What older drivers are looking for in their next vehicle

When it comes to evolving with the tech world, does your dealership offer older drivers the same technology you would push to millennials? According to recent research from The Hartford insurance company and the Massachusetts Institute of Technology AgeLab, you should.

Forbes reports that nearly all of the respondents in a student of drivers ages 50-69 said they would be willing to buy a car with at least one of the seven auto technologies presented in the study. Those features included: back-up cameras, blind-spot warning systems, collision avoidance systems, lane departure warning systems, smart headlights, parking assistance, and adaptive cruise control.

Of those seven features, back-up cameras, blind-spot warning systems, and collision avoidance were the highest rated in terms of preference. In fact, the Hartford/MIT study said drivers were more interested in features they perceived as improving safety, like blind-spot detection.

On the other hand, Forbes also noted that respondents to the study expressed concerns that drivers could become too dependent on features like park assist or adaptive cruise control.

Anna Delvillar
Anna Delvillar
Editorial Coordinator, CBT News

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