Week In Review: How to Get the Most Value From Your Vendors, Employees, and Marketing Processes | AIADA Chairman Howard Hakes on NAFTA, Tariffs, and Vehicle Affordability | Debunking Common Misconceptions About Digital Retailing

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CBT News Week In Review for Friday, September 6th, 2019:

newscastHow to Get the Most Value From Your Vendors, Employees, and Marketing Processes – Glenn Pasch, PCG Companies
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the PCG Companies to discuss tips for compiling and analyzing your dealership’s marketing data, hiring employees, and tackling other challenges facing the industry today. Watch Now

newscastAIADA Chairman Howard Hakes on NAFTA, Tariffs, and Vehicle Affordability
This summer sure has been busy for Washington with U.S.-China trade war threats, CAFE regulations, and a historic cut in interest rates. And the folks over at AIADA have been following these developments closely and measuring the impact they will have on the industry. Recently, we caught up with Howard Hakes, the 2019 Chairman for AIADA to discuss these industry events in more detail. Watch Now

newscastDebunking Common Misconceptions About Digital Retailing – Mo Zahabi, VinSolutions & Dealertrack
Digital retailing continues to be a topic on everyone’s mind in the auto retail industry. In fact, according to Cox Automotive, 61 percent of all car shoppers are reaching and buying vehicles online, and there are multiple projections that number will climb. To debunk some common misconceptions about digital retailing and how out how to capitalize on this trend, we recently caught up with Mo Zahabi, Senior Director of Product Consulting at VinSolutions and Dealertrack. Watch Now

newscastUsher in the Next Generation of Service Technicians with These Proven Strategies – Lee Harkins, M5 Management Services
According to NADA, the auto retail industry needs to fill and replace 76,000 technician jobs each year in order to offset the pace of industry growth. And with baby-boomers beginning to age out of the workforce, now is the time to invest in future students of the trade. To find out effective ways dealers can usher in the next generation and combat the tech shortage, we recently welcomed back Lee Harkins, fixed-ops expert and President and CEO of M5 Management Services. Watch Now

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