Today on CBTNews.com – Thursday, September 5th, 2019:
Usher in the Next Generation of Service Technicians with These Proven Strategies – Lee Harkins, M5 Management Services
According to NADA, the auto retail industry needs to fill and replace 76,000 technician jobs each year in order to offset the pace of industry growth. And with baby-boomers beginning to age out of the workforce, now is the time to invest in future students of the trade. To find out effective ways dealers can usher in the next generation and combat the tech shortage, we recently welcomed back Lee Harkins, fixed-ops expert and President and CEO of M5 Management Services. Watch Now
Five Must-Have Components for Your Next Successful Dealership E-Newsletter
Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current “talk of the town,” it is easy to forget how powerful email marketing can be when it comes to engaging your customer base. Email marketing has an ROI of $44 for every dollar spent, and data shows that 77 percent of people prefer to get permission-based promotional messages via email (when compared to direct mail, phone, text, or social media). Read More
Dress to Impress: What Message is Your Dealership Staff Sending?
30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries by today’s standard, there should still be a sense of pride and professionalism in the way we dress. Many employers, especially in the tech industry, are leaning toward t-shirt, jeans, and sandals over the traditional attire. Dress codes at companies like Google, Facebook and Apple have garnered attention (and envy) from the rest of us who still might need to wear something less comfortable to work every day. Read More