Wednesday, November 25, 2020

Usher in the Next Generation of Service Technicians with These Proven Strategies – Lee Harkins | Five Must-Have Components for Your Next Successful Dealership E-Newsletter | Dress to Impress: What Message is Your Dealership Staff Sending?

Today on CBTNews.com – Thursday, September 5th, 2019:

newscastUsher in the Next Generation of Service Technicians with These Proven Strategies – Lee Harkins, M5 Management Services
According to NADA, the auto retail industry needs to fill and replace 76,000 technician jobs each year in order to offset the pace of industry growth. And with baby-boomers beginning to age out of the workforce, now is the time to invest in future students of the trade. To find out effective ways dealers can usher in the next generation and combat the tech shortage, we recently welcomed back Lee Harkins, fixed-ops expert and President and CEO of M5 Management Services. Watch Now

newscastFive Must-Have Components for Your Next Successful Dealership E-Newsletter
Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current “talk of the town,” it is easy to forget how powerful email marketing can be when it comes to engaging your customer base. Email marketing has an ROI of $44 for every dollar spent, and data shows that 77 percent of people prefer to get permission-based promotional messages via email (when compared to direct mail, phone, text, or social media). Read More

newscastDress to Impress: What Message is Your Dealership Staff Sending?
30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries by today’s standard, there should still be a sense of pride and professionalism in the way we dress. Many employers, especially in the tech industry, are leaning toward t-shirt, jeans, and sandals over the traditional attire. Dress codes at companies like Google, Facebook and Apple have garnered attention (and envy) from the rest of us who still might need to wear something less comfortable to work every day. Read More

CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

Related Articles

Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in

It may be difficult to find a dealer as unique as Ben Keating. Not only does he operate a successful dealership group, Keating Auto...

How the As-a-Service Revolution empowers dealerships to be more efficient

While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage...

Lower volume, higher profits the name of the game for dealers on Black Friday

In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous...

Stay Connected

0FansLike
0FollowersFollow
0FollowersFollow

Latest Articles

Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in

It may be difficult to find a dealer as unique as Ben Keating. Not only does he operate a successful dealership group, Keating Auto...

How the As-a-Service Revolution empowers dealerships to be more efficient

While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage...

Lower volume, higher profits the name of the game for dealers on Black Friday

In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous...

CBT automotive newscast: November 25, 2020

Today’s Featured Interview: Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in It may be difficult to find a dealer as...

How salespeople can make the most of their digital leads – Sean Gardner

Today on CBT News, Sean Gardner joins the show to discuss what sales teams need to be doing right now. Gardner is an instructor...