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marketing

Advertising your dealership to attract new hires – Glenn Pasch |...

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On this episode of Inside Automotive, Jim Fitzpatrick speaks to Glenn Pasch, CEO of PCG Digital and automotive marketing expert. They discuss topics like...
Pasch

Glenn Pasch on how to curb complacency culture at your car...

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Car dealers are reporting incredible sales and profits in today’s market, but is this success also breeding complacency among you or your staff? Have your processes or customer experience taken a dive as a result? On today’s show, we’re pleased to welcome Glenn Pasch, auto marketing expert, and CEO of PCG Digital to discuss remaining […]
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marketing

What is your marketing budget really delivering?

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Question for General Managers in dealerships each month: Do you understand what your marketing budget is delivering? There is a lot of money being spent each month on advertising and technology, vendor call after vendor call, and still there is confusion as to where the budget is being spent, how much should be spent, and […]
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Digital Marketing Manager - Glenn Pasch

Glenn Pasch on the importance of adding a digital marketing manager...

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The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital experts to help generate success in this new frontier of the industry. Recently Glenn Pasch, CEO of PCG Digital, recently wrote an article for CBT about the need for a digital […]
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digital retailing

How to Market Your Dealership’s Digital Retailing Process – Glenn Pasch

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In light of the COVID-19 pandemic, many dealers have adopted digital retailing technology on their website to meet consumer demand and facilitate an uptick in online sales. However, dealers still have a lot to learn about these tools and how to properly execute and market their strategies. Here to discuss this topic in greater detail […]
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Glenn Pasch

Glenn Pasch Shares 5 Tips for Managing Your At-Home Workforce

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On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan. And he has also provided his expertise to CBT on numerous occasions. In this segment, Jim and Glenn discuss his latest video, “5 […]
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Glenn Pasch

Glenn Pasch on the Need for Dealers to Focus on Digital...

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Today on CBTNews.com – Wednesday, April 22nd, 2020: Glenn Pasch on the Need for Dealers to Focus on Digital Retailing On today’s show, we welcome back CEO of PCG Digital and friend of the network, Glenn Pasch. Jim and Glenn talk about why it’s so important for dealers to use this time to focus on […]
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team

Promoted to Management? 2 Tips to Run Your Dealership Team

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 Congratulations, you have now been promoted to run a team. So either you have been brought in from the outside or from the inside to run the team that you are a part of. You’re excited and you’re ready to make your mark. I wanted to give you two things to do before you […]
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marketing

What Is the Role of a Marketing Manager?

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On today’s Tip of the Day, Glenn Pasch explains what a marketing manager does to help your dealership.
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patience

How To Use Patience to Benefit Your Process

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 Patience is a virtue, but what about in auto retail when cranking out cars every 30 days is a necessity? Glenn explains how to use patience to benefit your process. VIDEO TRANSCRIPT: Patience. I know in automotive industry and in dealerships that’s not a word that’s often thrown around. We’re on a 30 day […]
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