Tag: Newscast
Collaborations and alliances in the auto industry a new normal
Last week, Honda Motor Co. announced that it had signed off on a nonbinding memorandum of understanding in relation to creating a strategic alliance with General Motors. Jamie LaReau of the Detroit Free Press reported that both auto giants would…
SEC probing Nikola, shares fall again
Phoenix-based Nikola Corp. is the latest company to be in the SEC’s hot seat after short-seller Hindenburg Research accused it of being engaged in “intricate fraud” by over-exaggerating the capabilities of the electric trucks the company is building. The DOJ…
Pointers in positive messaging from Coca-Cola
Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t knee-jerk to a problem – rather, it was an act…
How dealerships can use geofencing strategies to target customers
As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new by using geofencing to reduce your overall marketing cost…
Lucid unveils the new Air, sets its sights on the Tesla Model S
Lucid Motors has been building up its first production vehicle, with lofty claims of industry-leading battery range and speed, since releasing a prototype at the end of 2016. Four years later, the production model is here. The EV maker unveiled…
The role diversity plays in your dealership’s customer communications
Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…
Conducting customer interviews online to discuss F&I options
It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…
Auto investors make bold moves with this week’s tech company deals
Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…
How to integrate diversity into your HR practices and dealership culture
Welcome to the first episode of Diversity in Automotive brought to you by TrueCar and CarNow, a weekly CBT News series focused on bringing a unique perspective to the conversation around diversity and inclusion in automotive retail. Hosted by the…
