Tag: PCG Companies
5 Icebreakers That Will Start a Sale Off Right
Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
4 Qualities Every Great Leader Needs in the Dealership
Finding a list of top leadership qualities is rather simple - a good listener, a team player, inspire others, and so on. But what...
How Gen Z Changes the F&I Approach and Tips on How to Adapt
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...
Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market –...
Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's...
Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their...
According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six...
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
Subaru Dealer Adam Arens on Training Your Salespeople in More Than...
On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...
Why Change is Necessary If You Want to Improve
On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...
Eliminating Fixed-Ops Obstacles
On today's episode of the Weekly Tune-Up, Becky Nixon talks about the #1 selling obstacle in fixed-ops that service advisors face when talking to...
