Tag: PCG Companies
Social Selling: You Can Post, But You Can’t Hide!
We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging...
How to Improve Employee Retention and Productivity
As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company's revenue. The second reduces the chances...
How automotiveMastermind is Helping Dealers Find the Highest Quality Leads in the Shortest Amount...
On today’s show, we’re pleased to welcome Joe Kacala, Chief Product Officer at automotiveMastermind, a dealership data mining and marketing company. Joe is here...
Are Buyers Liars? Ask Questions That Get Honest Answers
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.” When I...
Howard Hakes Reflects on a Successful Year as 2019’s AIADA Chairman
2019 was certainly a busy year for Washington with tariff threats, industry disruptors, and historic trade agreements. And the folks over at AIADA have...
Being Transparent During the Deal Proposal
On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...
Inspiring Your Customers Through Messaging
On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...
Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...
On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...
