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e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...

Try Performing A Basic Service Inspection Immediately, Then Prioritizing Work Your Customer Needs

Every customer who pulls into your service department deserves to know the overall condition of their vehicle, each time he or she visits. As...
service contract

Increase Service Retention with These Innovative Service Contract Features

Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
reputation.comvideo

The Benefits of Properly Managing Your Dealership’s Online Reputation – Joe Fuca, Reputation.com

According to a study by Think with Google, 92 percent of car buyers conduct their own research online before they buy. This means that...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...

August Kerrigan Report: Domestic Brands Now Represent 70% of a Strong...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget: Erin, thanks for...

Getting More Information with the Live Call Handoff

On this week's episode of Kain & Co., David Kain talks about how to incorporate the live call handoff in your process in order...