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Why Vehicle Price is Actually Your Friend

On this week’s episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so can actually help in negotiations.   VIDEO TRANSCRIPTION: David Kain: Hello, I’m David Kain, president of Kain Automotive, and I’m here on Kain & Company on the CBT automotive network to […]
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David Kain
David Kain
David has a unique background that includes automotive retail, OEM executive leadership and digital sales training and consulting. His 20 years in retail included various positions in sales and service at Jack Kain Ford, where he remains a partner today. He also was the COO and co-founder of, the Internet lead provider to Ford and Lincoln dealers. In 2003, he developed Kain Automotive. Visit his website at

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