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Jonathan Dawson

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video

A Principle of Effective Negotiation

Jonathan Dawson shares an important principle of effective negotiation with your customers in today's Tip of the Day on CBT News. VIDEO TRANSCRIPT:  One of the...
phrasesvideo

How Simple Phrases Can Build Trust

  When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers.  Instead, he...
give-getvideo

The “Give-Get” Principle

   You're a giving salesperson. In fact, you give the customer a lot. Jonathan suggests using your giving spirit to start initiating a concept called...
successfulvideo

The Secret to Being Successful in the Car Business

  On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...
dividedvideo

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...
experiencevideo

Understanding the customer’s shopping experience

 Do you understand the customer’s shopping experience?  Jonathan suggest asking customers what they have been through in the past, so your process improves.   VIDEO...
Negotiationvideo

How to Get Your Customer to Open Up

The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that...
stereotypesvideo

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...
market share

Dealers Growing Market Share: What Really Separates Them from the Rest?

With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as...
digital

How Digital Technology Can Improve Dealership Experiences

It is necessary for every business in every industry to invest in digital advances and upgrades in order to stay afloat these days. The...
customer service

Great Customer Experience Means Consistent Customer Service

I am Yankees fan and have been my whole life. Not just for these new “Judge & Stanton” years or even the “Jeter” years,...
Scott Keogh

Scott Keogh of Audi Tapped to be New VW CEO

Wednesday, Volkswagon announced that Scott Keogh, CEO of Audi, will be taking up the reigns of their American operations on the first of November....
marketing

How to Avoid These Five Marketing Pitfalls at Your Dealership

Over the past couple of decades, marketing has transitioned from the “action of pushing out messaging,” to “strategically driving engagement and revenue.” Case studies,...

Phone-Ups That Lead to a Sale

  On today's episode of Straight Talk, David Lewis talks about phone-ups and gives some powerful tips for turning an incoming customer call into a...

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

Goals, Health, Wellness, and Achievement (Part 2)

  In part two of his three-part series on goals, health, wellness, and peak performance in the new year, Cory Mosley invites Delatorro McNeal, CEO...

How Visuals Can Increase Sales in Your Dealership

On this week's episode of F&I Today, Becky Chernek goes over the importance of visuals in your presentation and how you can use video,...