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Jonathan Dawson

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dividedvideo

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...
experiencevideo

Understanding the Customer’s Shopping Experience

 Do you understand the customer’s shopping experience? Jonathan suggests asking customers what they have been through in the past, so your process improves. VIDEO TRANSCRIPT:  Of...
Negotiationvideo

How to Get Your Customer to Open Up

The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that...
stereotypesvideo

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...
give-getvideo

The “Give-Get” Principle

   You're a giving salesperson. In fact, you give the customer a lot. Jonathan suggests using your giving spirit to start initiating a concept called...
video

A Principle of Effective Negotiation

Jonathan Dawson shares an important principle of effective negotiation with your customers in today's Tip of the Day on CBT News. VIDEO TRANSCRIPT:  One of the...
phrasesvideo

How Simple Phrases Can Build Trust

  When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers.  Instead, he...
successfulvideo

The Secret to Being Successful in the Car Business

  On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...
Jeff Shorevideo

Cultivate a Better Relationship with Your Customers Using These Strategies – Jeff Shore,...

The sales process can be challenging at times, but when done right, a good salesperson can predict their customer's next move. Having the right...
BDCvideo

Revitalize Your BDC in 2019 with These Proven Techniques – David Kain, Kain Automotive

As 2018 quickly comes to a close, dealers’ sights are now set on finishing out the year strong and setting up solid expectations for...
digital retail trendsvideo

Digital Retail Trends to Implement at Your Dealership in 2019 – Andy MacLeay, Dealer.com

Digital retailing may have a long way to go before it is the industry standard, but with the popularity of online retailers like Amazon,...
GM

GM to Move Forward with Transformation Plans

This past month, GM rocked the automotive industry when the company announced wide-scale changes, including layoffs that would “reduce salaried and salaried contract staff...
General Motors

Trump Unhappy with General Motors Cuts

Last week’s announcement by General Motors to cease production at various plants has been met with severe disapproval from lawmakers on both sides of...

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...

One-Price Selling & Enhancing the Digital Road to Sales

On this week's episode of Progressive Retail, Cory Mosley invites Ephraim Barcelo, General Manager at John Elway's Crown Toyota, to talk about one price...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...

Co-Navigating With Your Customers

On this week's episode of Kain & Company, David talks about how co-navigating can help build trust and clarity with your customers.