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Jonathan Dawson

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successfulvideo

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...
objectionvideo

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...
dividedvideo

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...
stereotypesvideo

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...
phrasesvideo

How Simple Phrases Can Build Trust

When you use phrases like “That’s not my job”, or “I don’t know”, Jonathan says that diminishes your authority with your customers.  Instead, he...
video

A Principle of Effective Negotiation

 Jonathan Dawson shares an important principle of effective negotiation with your customers in today's Tip of the Day on CBT News. VIDEO TRANSCRIPT:  One of the...
experiencevideo

Understanding the Customer’s Shopping Experience

 Do you understand the customer’s shopping experience? Jonathan suggests asking customers what they have been through in the past, so your process improves. VIDEO TRANSCRIPT:  Of...
Negotiationvideo

How to Get Your Customer to Open Up

The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that...
give-getvideo

The “Give-Get” Principle

   You're a giving salesperson. In fact, you give the customer a lot. Jonathan suggests using your giving spirit to start initiating a concept called...
Becky Chernekvideo

Becky Chernek Discusses How to Adapt Your Dealership’s F&I Department for the Digital Age

Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert,...
texting

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...
rental

How to Run a Successful Dealership Rental Program

Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
service

The Power of 4DX in the Service Department!

Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and...
Glenn Paschvideo

Glenn Pasch on Alleviating Pain Points in Your Customer Journey

Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

Current Trends and Challenges in Fixed-Ops

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...