Wednesday, July 6, 2022
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The importance of choosing growth over comfort

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On today's Saturday Morning Sales Meeting, Matt Easton, sales trainer, consultant, and Founder of Easton University, discusses why professional growth and comfort can't exist...

The link between emotional intelligence and selling cars

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Emotional intelligence is just as important as technique in car sales. Consumers want more than just a competent car salesperson that can state the...
used car

How to boost your dealership’s used car sales when new car...

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Automakers continue to face manufacturing challenges as supply chain issues persist. In light of this lack of new vehicle inventory, many car dealers are...
Matt Easton

Why you aren’t closing more sales (and what you can do...

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When it comes to closing, many salespeople have old, catchy phrases from years past that can make customers feel defensive and frustrated. So, to...
sales objections

Market-based sales objections will happen—here’s how to work through them

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There is still uncertainty surrounding our lives, like rising inflation rates, gas prices, and the COVID-19 pandemic. If you're feeling the effects, your customers...
car buying experience

Why self-confidence is essential to your success

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses one of the most critical ingredients for achieving your...

The do’s and don’ts of leaving follow-up voicemails

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Welcome to another edition of Saturday Morning Sales Meeting with Matt Easton, sales trainer, consultant, and Founder of Easton University. Transcription: Matt Easton: You're watching CBT News,...

2 pieces of technology guaranteed to help you close more deals

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Welcome to another edition of Saturday Morning Sales Meeting with Matt Easton, sales trainer, consultant, and Founder of Easton University. Transcription: Matt Easton: Hey, everybody. I'm...

The best ways for car dealers to navigate tough market conditions...

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Salespeople and managers are consistently looking to get their hands on all of the tools they can as interest rates creep back up and...

How to conquer ‘comfort zone syndrome’ on your journey to success

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On today's Saturday Morning Sales Meeting, David Lewis, President of David Lewis & Associates, discusses one of the biggest challenges facing car dealerships, getting...