Tag: sales strategy
Selling Your Personality
Focusing on being unique and different from what the customer expects from a salesperson is very beneficial. On today’s Saturday Morning Sales Meeting, David Lewis explains how important it is to sell your personality before you sell the car to the customer.
Car sales strategies then and now: How to modernize your...
Today on CBT News, David Lewis is back on the show discussing a number of different topics across the automotive industry. Lewis is the CEO of David Lewis and Associates, as well as the host of Straight Talk on CBT News. Lewis specializes in dealership sales and management training. Lewis begins the conversation by looking […]
How salespeople can make the most of their digital leads –...
Today on CBT News, Sean Gardner joins the show to discuss what sales teams need to be doing right now. Gardner is an instructor...
The biggest advantage for dealers who use one-price selling –...
As dealers continue to navigate the COVID-19 pandemic and digital retailing, more are finding than an easy, frictionless experience for the consumer is the way to go. On today’s show, we talk to Mark Rikess, Founder of Digital Air Strike and CEO of The Rikess Group, about how dealers can benefit from a one-price selling […]
How to bring your best sales energy to the showroom...
Sales teams can often be discouraged by the high volume of rejection from consumers. It can be overwhelming and create negative energy that can hurt every other sales opportunity. So, how can sales managers help their staff hone their skills and bring the best energy to the sales floor every time? We talked with Jeff […]
TrueCar CEO Mike Darrow discusses new initiatives to help dealers...
The pandemic has undoubtedly changed the retail automotive industry, but analysts say despite the setback, things are still looking up. On today’s show, we welcome back TrueCar’s President and CEO, Mike Darrow, to forecast sales through the rest of the year and to talk about the future of the auto industry in 2021. Despite new […]
Real ‘Wolf of Wall Street’ Jordan Belfort on straight line...
From Stratton Oakmont, to world-renowned sales trainer, Jordan Belfort has had a career unlike any other. With the blockbuster movie, The Wolf Of Wall Street, starring academy award-winning Leonardo DiCaprio as Jordan Belfort, by now everyone knows his unbelievable story. He was a young rogue stockbroker in his twenties who built a huge firm that […]
4 strategies to make your sales department more effective –...
Sales managers often find themselves looking for ways to motivate their teams to take the next step in their development. Here to discuss four strategies that can take your sales department to the next level is Victor Antonio, renowned sales trainer, motivational speaker, and author of 13 books including Sales Ex Machina: How Artificial Intelligence […]
GSM Frankie Florey discusses how Autosport Acura adapted to the...
In today’s COVID-19 world, customers value transparency and safety during their car-buying journey now more than ever. No one knows this better than Frankie Florey, General Sales Manager at Autosport Acura of Denville in New Jersey and Automotive News 40 Under 40 honoree. On today’s show, Florey discusses how compassion and accommodation for customers have lead […]
CBT Automotive Newscast: August 31, 2020
Today’s Featured Interview: CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx From the beginning of the COVID-19 pandemic to now, digital marketing in auto retail has undergone a tremendous amount of change. We spoke with Lance Schaefer, General Manager of Product and Technology at LotLinx, and Bob Lanham, Head of Automotive Retail […]