Tag: sales strategy

The automotive industry has long suffered from a lack of trust due to perceptions of dishonesty and aggressive sales tactics. In order to foster...

While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true...

Can you rattle off two or three reasons why customers should choose your store over the competition? If not, it’s time to roll up...

Even all-star sales team members can experience hiccups when helping car buyers find the best vehicles for them. You may have a customer who...

As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get...

Any veteran car salesperson will tell you that much has changed over the past couple of decade - and even more just in the...

U.S. new-vehicle inventory levels rose sharply in December and crested to 1.8 million for the first time since May 2021.¹ That bit of good...

As the automotive industry continues to transform, with the advent of electric vehicles, autonomous driving technology, and subscription-based services, it looks like a bright...

As customers adjust to a different automotive retailing landscape, it’s more important than ever for sales professionals and managers to continue honing and developing...

As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence...