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education

The Benefits of Having a Customer Education Campaign at Your Dealership

Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
connected customer

How to Reach and Engage the Connected Customer

There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who...
biasvideo

What is Unconscious Bias and How to Prevent it from Disrupting Your Dealership Culture...

To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses....
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
inventory

How Dealers Can Trim Down Their New Vehicle Inventories this Fall

As retail vehicle sales begin to slide, it is more important than ever to get lean headed into the slower-selling fall season. Coming off...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

How to Create Magic on the Phone

 On this week's episode of the Weekly Tune-Up, Becky Nixon talks about increasing profits in your service drive with some tips on answering your...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...