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How Football Training Camp Brings Sales

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Editor’s Note By Mary Welch Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s, Roger’s father, was a firm believer that the sales department makes the first sale but it is the service department that creates a loyal lifelong customer.  Today Scholfield Honda, […]
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Scholfield Honda

Service Means Sales

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A Service-First Philosophy Keeps Honda Dealership Growing By Mary Welch Vic Scholfield was a visionary when it came to customer service. Scholfield, and his brother Dick, opened up a used car lot in the small town of Augusta, Kansas in 1954. Two years later they acquired an Oldsmobile franchise and in 1957, a Pontiac dealership. Today […]
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automotive customer service

WOWing With a Premium Experience on a Small Budget

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Automotive Customer Service Goes a Long Way By Rian Locadia I am often asked how a small, family-owned operation with limited budgets can compete with the larger, flashier, corporate stores. It’s something that I think about a lot. Coming from a few smaller family operations myself, I must say that, as an employee, those dealers […]
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prepaid maintenance

Service Customers Buy Prepaid Maintenance Programs

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A Win-Win For All By Ryan Williams Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan, and a budget, and typically for a deeply discounted price, often up to 45 percent off retail. If you’re not offering customers prepaid maintenance, you are shortchanging them and […]
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CBT News – December 3, 2015

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On today's show: Mark Tewart on using life skills to create a bond with customers Do your sales and service employees know the F&I...

Do your sales and service employees know the F&I products...

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We’re in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 – including figuring out ways to be more profitable. Wards.com suggests one of the most important drivers of profitability in your dealership is the F&I department. John Stephens, Senior VP of Dealer Services with EFG Companies, says […]
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