Saturday, October 16, 2021
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reviews

Why soliciting reviews is a solid business plan for dealerships

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The digital automotive marketplace and solutions provider Cars.com has hit a milestone, achieving 10 million customer reviews for local dealers on their platform. For the month of March 2021 alone, almost 140,000 reviews were posted by consumers as the digital retailing model continues to be popular, a full year after COVID-19 restrictions all but forced […]
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recall

Recall repairs stand out as an opportunity for auto dealers

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According to data from CARFAX, the number of vehicles on the road with open recalls declined by 5% in 2020. However, more than 53 million vehicles continue to operate on American roads with a recall campaign that has not yet been completed. By their estimates, that accounts for approximately one in every five vehicles that […]
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2021 Vehicle Health Index unveils opportunities for fixed ops

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Drivers who experience a Check Engine light lose trust in their vehicle. But due to the pandemic, many vehicle owners have held onto their cars for longer than normal due to economic uncertainty, meaning more vehicles of extended ages are on the road. According to the 2021 CarMD Vehicle Health Index, Check Engine light issues […]
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fleet

How to serve fleet customers while sales are down

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A recent study by Cox Automotive showed that fleet sales are down 20% from 2020. With this lack of sales, your dealership needs to find other ways to earn revenue from your commercial clients. However, these businesses are feeling the effects of the recent pandemic, which is why they aren’t buying new cars in the […]
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mechanics

Ways to transition mechanics into other positions

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It isn’t difficult to see that the auto technician position is demanding on the body. After twenty years of wrenching, most techs feel the pain, especially since 2 out of every 100 full-time auto mechanics are injured on the job every year. That’s why very few automotive mechanics will make it to retirement in the […]
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keys

Key security a priority in the dealership

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When customers show up at a dealership for sales or service, they likely aren’t really thinking about how cars might get stolen during their visit, but it does happen. Just last week, a couple in Massachusetts got an unpleasant surprise after they dropped their Audi off at a dealership for a repair. The phone call […]
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customers

5 tips to make service more convenient for your customers

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With nearly 165,000 auto repair and maintenance shops in the United States, you need your dealership to stand out. The key to success is making service more convenient for your customers, so much so that they don’t want to go anywhere else. We have 5 tips to create more convenience for your service customers. 1. […]
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customers

How to influence dealership customers to return for service appointments

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Prior to the COVID-19 pandemic, only 30% of customers surveyed by Cox Automotive stated that they’ve serviced their vehicles at the dealership in the previous year. Keeping customers coming back for service is where the legacy revenue lies, and it’s been a statistic that’s been relatively unchanged for two decades. Yet, all dealers understand the […]
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service

How the pandemic has changed service operations for the better

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Dealerships are just starting to get back on their feet since the COVID-19 pandemic. It’s now time to take stock of what has changed with the service departments and examine how these changes might be beneficial. Overall, service departments have learned new ways to connect with customers and implemented new rules for employees, but teams […]
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maintenance

Survey finds car owners significantly behind on maintenance due to...

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One in four car owners has not had their vehicles into the shop for servicing in the past 12 months, according to a survey conducted by OnePoll for Hyundai. Their responses indicate the delay in maintenance or repairs is a direct result of the pandemic, and more than half of all those surveyed find it […]
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