Sunday, November 29, 2020
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service

New study shows consumers’ motives for dealership service, key marketing tactics

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A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The 2020 Dealership Service Retention Report found that the top factors that attract customers to service their vehicle at the dealership are the same that can […]
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subscription

Vehicle subscription options on the rise from car manufacturers

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In the United States, more than 90% of households own a car. However, a shift is happening in the auto industry where urbanites are leaning away from car ownership in the traditional sense. Largely driven by the millennial generation, alternative mobility options are on the rise – options like Lyft and Uber ride sharing as […]
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How dealers can compete with the aftermarket

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In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an industry, new vehicle dealerships in the US raked in more than 120 billion US dollars in service and parts sales that year. That’s quite a bit of money, but there’s much […]
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contracts

How to Streamline the Claims Process for Service Contracts

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No dealer wants a Vehicle Service Contract (VSC) Audit. It will most definitely result in chargebacks or penalties to the dealership. The best way to avoid issues and to save time on VSC repair approvals is to play things by the book, and document your work. The fewer red flags associated with your repairs, the […]
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BDC

How dealers can improve their BDC processes

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With many dealerships bringing back furloughed sales and fixed ops employees, it’s a good time to remind ourselves that fixed operations are important to any dealership. And if you’re leading fixed ops, you’d be the first to say that dealerships should focus more on budget, planning, and personnel to improve consumer traffic and customer experience. […]
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service

How to build a service department that customers love

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Customer retention continues to be a problem for auto dealerships. Less than 1 in 3 service visits are at dealerships once a vehicle reaches three years of age. Coincidentally, that’s the same time when most warranties expire. The expectation of a superior customer service experience just isn’t being realized. And when it comes to cost […]
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service

Service department retention may start with the facility

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According to NADA research, 76% of car buyers purchase a vehicle from the dealership that performs their regular maintenance. Yet despite nearly 100% of new vehicles being bought from a dealership, just 1 in 3 car owners are taking their car to a dealership for service. The retention rate is rather dismal, often attributed to […]
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seasonal

How to leverage seasonal service appointments to drive better business

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The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change in how they handle routine maintenance. And this is dramatically altering how dealerships operate. According to the Hankook Tire Gauge Index, nearly half (48 percent) of Americans have delayed or canceled […]
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service

What are the benefits of using a service menu?

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Why do restaurants have menus? Well, if you didn’t know about the Super-Mega-Epic Burger, how would you ever know to order it? Automotive service centers need menus for the same reason. From a customer perspective, owning and maintaining a vehicle can be confusing enough as it is. Trying to know what service or maintenance is […]
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marketing

Benefits of effective seasonal fixed ops marketing

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For dealerships, January through March new and used car sales are usually at the lowest levels of the year – pandemic shutdowns notwithstanding. This year poses an even bigger problem with layoffs of critical members in the service and parts area. These are challenging times. And as in any other year, many OEMs and automotive […]
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