Monday, July 4, 2022
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service

Ways to get a bump in average dollars per RO during...

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Service departments have been busier across the United States this year, driven by a lack of inventory to switch out an aging vehicle for...
Price

3 areas forward-thinking car dealers should focus on for better used...

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice is joined by John Anderson, Chief Operating Officer for Lotpop. The pair […]
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service

From a tech’s perspective: How to increase service sales

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While the technician at a dealership rarely gets to speak to the customers directly, there are still things that can be done to increase service sales. After all, the service advisor is relying on you to relay the right information and make the appropriate suggestions that not only serve the customer but also boost sales. […]
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service

What do techs want from a service advisor?

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When a dealership hires a service advisor, they do well to consider how this person will interact with the customers. However, it’s vital not to overlook what the technicians want from a service advisor too. After all, the service advisor’s salary is higher than the mechanics to ensure the auto technician’s job can be made easier, tasks will […]
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digital storefront

Tips to keep your car dealership’s digital storefront updated

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Is your dealership’s digital storefront pulling in the number of customers to meet your quarterly plan? Or do you find one department doing all the heavy lifting and other areas just maintaining or – at worst – not involved at all? It may be time to consider what’s wrong. It’s essential to balance your marketing […]
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service

Embrace technology in the service department for faster turnaround times

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With the service department making up 49% of the dealership’s gross profit, it must continue to grow with the times. If dealerships don’t adopt new technologies before the other dealers in the area, customers and profit will be lost. As the automotive industry continues to change with higher customer expectations, margin compression and increased competition, […]
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service

Recommendations for dealership service page content

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As we get deeper into the digital times, your customers are going to spend more time visiting your dealership website than they are calling or visiting. Not only has the average length of vehicle ownership increased 60% in the last ten years, but 22% of millennial car owners are searching for their mechanic online. If your dealership service page […]
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The EV ‘low cost of operation’ promise means service loyalty is...

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On May 19, Ford unveiled the fully-electric F-150 Lightning pickup truck and amassed 45,000 reservations within two days. A few days later on May 24, a commercial variant was announced as the F-150 Lightning Pro. With slightly less interior content geared toward work truck buyers, it’s expected to be delivered next year.  A key selling point for the 2022 Ford […]
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dealership

Opportunities for fixed ops to take advantage of vehicle shortages

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Car dealerships are taking a hit with the chip shortage problem, leaving many to wonder how they can still make a profit when the car inventory is dwindling away. The reality is, if your dealership doesn’t shift its focus now, it could dramatically hurt the bottom line. It’s time for fixed ops to take center […]
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parts

The cost of obsolescent parts for a car dealer

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According to the NADA, an average-sized dealership is sitting on $50,000 worth of parts that haven’t moved in a year. Think of what could actually be done with that $50,000. If you were running things properly, that small investment could easily generate $400,000 in sales during a year. To help you get better control of […]
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