Sunday, June 13, 2021
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service

Recommendations for dealership service page content

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As we get deeper into the digital times, your customers are going to spend more time visiting your dealership website than they are calling or visiting. Not only has the average length of vehicle ownership increased 60% in the last ten years, but 22% of millennial car owners are searching for their mechanic online. If your dealership service page […]
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The EV ‘low cost of operation’ promise means service loyalty...

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On May 19, Ford unveiled the fully-electric F-150 Lightning pickup truck and amassed 45,000 reservations within two days. A few days later on May 24, a commercial variant was announced as the F-150 Lightning Pro. With slightly less interior content geared toward work truck buyers, it’s expected to be delivered next year.  A key selling point for the 2022 Ford […]
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dealership

Opportunities for fixed ops to take advantage of vehicle shortages

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Car dealerships are taking a hit with the chip shortage problem, leaving many to wonder how they can still make a profit when the car inventory is dwindling away. The reality is, if your dealership doesn’t shift its focus now, it could dramatically hurt the bottom line. It’s time for fixed ops to take center […]
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parts

The cost of obsolescent parts for a car dealer

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According to the NADA, an average-sized dealership is sitting on $50,000 worth of parts that haven’t moved in a year. Think of what could actually be done with that $50,000. If you were running things properly, that small investment could easily generate $400,000 in sales during a year. To help you get better control of […]
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travel

Americans are optimistic about travel plans as traffic volumes return...

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In most jurisdictions, the number of cars on the road today looks very close to how it appeared prior to March 2020. According to the latest Hankook Tire Gauge Index, the number of commuters who have returned to work at the office or school is at the same level as it was prior to the […]
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Free2Move

Six states to receive Free2Move ‘Car On Demand’ subscription services...

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Car subscription services under the Stellantis umbrella are set to expand into a total of six American states by year’s end, according to a press release on April 29. Called Car On Demand, the subscription program that has been successful in European markets will provide an alternative to traditional car ownership in select markets on […]
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reviews

Why soliciting reviews is a solid business plan for dealerships

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The digital automotive marketplace and solutions provider Cars.com has hit a milestone, achieving 10 million customer reviews for local dealers on their platform. For the month of March 2021 alone, almost 140,000 reviews were posted by consumers as the digital retailing model continues to be popular, a full year after COVID-19 restrictions all but forced […]
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recall

Recall repairs stand out as an opportunity for auto dealers

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According to data from CARFAX, the number of vehicles on the road with open recalls declined by 5% in 2020. However, more than 53 million vehicles continue to operate on American roads with a recall campaign that has not yet been completed. By their estimates, that accounts for approximately one in every five vehicles that […]
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2021 Vehicle Health Index unveils opportunities for fixed ops

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Drivers who experience a Check Engine light lose trust in their vehicle. But due to the pandemic, many vehicle owners have held onto their cars for longer than normal due to economic uncertainty, meaning more vehicles of extended ages are on the road. According to the 2021 CarMD Vehicle Health Index, Check Engine light issues […]
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fleet

How to serve fleet customers while sales are down

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A recent study by Cox Automotive showed that fleet sales are down 20% from 2020. With this lack of sales, your dealership needs to find other ways to earn revenue from your commercial clients. However, these businesses are feeling the effects of the recent pandemic, which is why they aren’t buying new cars in the […]
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