Wednesday, December 8, 2021
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customers

Doing more with less

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Profound change is often triggered by adversity. As we continue to deal with a pandemic that has reduced both staffing and inventory levels, there’s still...
Roger Love

Is your dealership leaving money on the table in the...

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On the latest episode of Straight to the Point, host Frank J. Lopes is joined by Adam Marburger, President of Ascent Dealer Services. Marburger is one of the leading authorities in F&I department management. Lopes gets straight to the point by asking— is your dealership leaving money on the table in the F&I office? If yes, […]
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service

How to get customers back for first service

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had one to offer. If you don’t have that option, how could you get your buyer in for their first service? Let’s look at some ways to get them back and keep […]
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F&I

Two reasons it may work for the sales consultant to...

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The F&I department and the process by which they deliver profit for the dealer has been stuck in one paradigm. Customers spend too much time picking out the perfect car and then dread the walk to ‘The Box’ where the F&I manager lays in wait to push them into buying aftermarket products they think they don’t need and […]
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salesperson

With remote sales here to stay, salespeople need to be...

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According to V12’s compiled data, four in five car buyers want to configure a payment online to begin their journey toward purchasing a vehicle. Research has shown that customer loyalty and increased sales are both contingent on the customer experience matching what they desire in the process, and that’s been trending more toward a virtual sales […]
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sales

J.D. Power finds sales satisfaction increases due to pandemic tools

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The technology and tools that dealers were forced to quickly adopt in the spring due to the COVID-19 pandemic are largely responsible for an uptick in customer satisfaction during the sales process. That’s what the J.D. Power 2020 US Sales Satisfaction Index (SSI) Study determined.  For the 35th annual edition of the study, J.D. Power has revamped it […]
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auto loans

Online auto loans are on the rise. What does this...

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The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety of processes online, and this includes obtaining an auto loan.  According to research by J.D. Power, “a growing percentage of buyers are securing direct financing prior to their purchase.” Digital auto […]
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AI

The coming importance of AI in automotive retail

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Have world events changed the automotive funnel and purchase experience forever? Recent trends would indeed seem to point to a disruption in the process. At best, you’ll have to change how you interact with your customers to provide them what they want. Right now, it seems that they want to work with artificial intelligence, and […]
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OTAs

Connected cars and OTAs: What are the pros and cons...

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Who knew we would be living in a time when cars began to act like computers? Today’s cars are connected in ways that we have never seen before. Drivers can access Wi-Fi in their vehicles to enjoy expanded entertainment options, track traffic patterns, and even to order food. Nevertheless, one of the most well-known uses […]
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service

How your service department can improve the trade-in process

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The vehicle trade-in process has evolved a lot over time. One of the biggest changes is that there used to be a lot more room for error.  In the past, an under-informed buyer was more likely to fall for a low-ball figure, and if reconditioning got too high, there was usually a sucker who would […]
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