Profound change is often triggered by adversity.
As we continue to deal with a pandemic that has reduced both staffing and inventory levels, there’s still an opportunity to make a profound...
On the latest episode of Straight to the Point, host Frank J. Lopes is joined by Adam Marburger, President of Ascent Dealer Services. Marburger is one of the leading authorities in...
It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had one to offer. If you don’t...
The F&I department and the process by which they deliver profit for the dealer has been stuck in one paradigm. Customers spend too much time picking out the perfect car and then dread...
According to V12’s compiled data, four in five car buyers want to configure a payment online to begin their journey toward purchasing a vehicle. Research has shown that customer loyalty and...
The technology and tools that dealers were forced to quickly adopt in the spring due to the COVID-19 pandemic are largely responsible for an uptick in customer satisfaction during the...
The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety of processes online, and this includes...
Have world events changed the automotive funnel and purchase experience forever? Recent trends would indeed seem to point to a disruption in the process.
At best, you'll have to change how...
Who knew we would be living in a time when cars began to act like computers? Today's cars are connected in ways that we have never seen before.
Drivers can access...
The vehicle trade-in process has evolved a lot over time. One of the biggest changes is that there used to be a lot more room for error. In the past,...