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Frank Lopes

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Frank has more than 20 years of experience in auto dealer marketing and has created multiple award-winning campaigns for various retail and e-commerce clients. He also is a frequent writer and speaker at industry events.
Social Media Attentionvideo

Frank Lopes: How can social media attract attention to your dealership?

Frank J. Lopes: Rather you think it’s a slow day or not, Frank suggest using your cell phone to attract social media attention.
video

Frank J. Lopes: When you can’t close a sale, Frank says give it away

Frank J. Lopes: When you can’t close a sale, Frank says give it away.   
Potential Buyersvideo

Frank J. Lopes: How to call potential buyers

Frank J. Lopes: What not to do when calling potential car buyers for the first time or following up.
Customize Landing Pages

Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online...

If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
video

How Paragon Honda Successfully Transitioned to a New Recon Process – Gage Hathcock and...

In this segment, we're pleased to introduce Gage Hathcock of ReconVelocity and Rob Patel, Auto Remarketing Specialist at Paragon Honda. Jim, Rob, and Gage...
training

Ford and Bosch Utilizing VR in Mach-E Training

Ford Motor Company and tech supplier Bosch have partnered to create a virtual reality training program for the Mustang Mach-E. This new program will...
stereotype

Breaking the F&I Stereotype – Simple Steps, Powerful Results

For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than...
employee dress

Dress to Impress: What Message is Your Dealership Staff Sending?

30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries...

What January’s Kerrigan Report Reveals About Industry Consolidation Trends for 2020

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello, everyone,...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

 On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...