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Frank Lopes

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Frank has more than 20 years of experience in auto dealer marketing and has created multiple award-winning campaigns for various retail and e-commerce clients. He also is a frequent writer and speaker at industry events.
Social Media Attentionvideo

Frank Lopes: How can social media attract attention to your dealership?

Frank J. Lopes: Rather you think it’s a slow day or not, Frank suggest using your cell phone to attract social media attention.
video

Frank J. Lopes: When you can’t close a sale, Frank says give it away

Frank J. Lopes: When you can’t close a sale, Frank says give it away.   
Potential Buyersvideo

Frank J. Lopes: How to call potential buyers

Frank J. Lopes: What not to do when calling potential car buyers for the first time or following up.
Customize Landing Pages

Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online...

If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How...
video

Winning Automotive Video Strategies

My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early...
recon

The Economic Facts for Automated Recon

Dialing in your recon processes to a three-to-five-day time to line (T2L) turnaround is like making money. In fact, it is about making money...
video

Larry Dorfman on Why He is Handing Over the Reins of EasyCare to Finbarr...

CBT News is pleased to welcome back Larry Dorfman, Founder of EasyCare, and Finbarr O'Neill, Chairman and CEO, to discuss some of the changes...
vendors

7 Tips For Evaluating Your Vendors

Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
EV market

Interesting Players in the Race to Dominate the EV Industry

It’s no surprise that electric vehicles (EVs) have become increasingly popular within the past decade. They are appealing to consumers because they can save...

Advice for Buying or Selling a Dealership

On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...