Home Authors Posts by Frank Lopes

Frank Lopes

Frank has more than 20 years of experience in auto dealer marketing and has created multiple award-winning campaigns for various retail and e-commerce clients. He also is a frequent writer and speaker at industry events.
Social Media Attentionvideo

Frank Lopes: How can social media attract attention to your dealership?

Frank J. Lopes: Rather you think it’s a slow day or not, Frank suggest using your cell phone to attract social media attention.

Frank J. Lopes: When you can’t close a sale, Frank says give it away

Frank J. Lopes: When you can’t close a sale, Frank says give it away.   
Potential Buyersvideo

Frank J. Lopes: How to call potential buyers

Frank J. Lopes: What not to do when calling potential car buyers for the first time or following up.
Customize Landing Pages

Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online...

If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How...

How GM’s Layoffs will Affect the Auto Industry in 2019

GM announced last week that it would close five factories and lay off nearly 15,000 workers in a move that may be indicative of...

Moving Dealerships From Transaction-Centric to Customer-Centric

Looking to 2019 and beyond, margin compression and customer expectations are among several factors that will increase, while more pressure from both existing and...
electric vehicles

What Dealers Should Expect as OEM’s Shift Toward Electric

There is a perception in the media that dealerships do not like to sell Electric Vehicles (EV). In candid conversation, dealers would likely not...
Paul J. Dalyvideo

Progressive Branding Strategies For Your Dealership – Paul J. Daly, Congruent Story

Today we speak with Paul J. Daly, founder, and CEO of both Image Auto and Congruent out of Syracuse, New York. VIDEO TRANSCRIPT: From our studios in...

Update Your Vehicle Appraising System to Boost Profits in 2019 – Dale Pollak, vAuto

Determining the profitability of your dealership’s used vehicle inventory is critical to maintaining success. Are you still using ‘number of days on the lot’...

How to Communicate Effectively with your Customers

On this week's episode of the Tom Stuker Show, Tom discusses how to effectively communicate with customers and the best methods to do so.

Meeting the Customer on Their Terms

  On this week's episode of F&I Today, Becky Chernek talks about how meeting the customer on their terms can improve your interview process and...

Never Leave the Customer Alone at Your Desk

On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the easiest traps to fall into during...

Being Your Customers’ Problem Solver

Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem...