Tuesday, November 30, 2021
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email

How to improve email marketing effectiveness in 3 simple tips

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When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications. Done right, […]
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loyalty marketing program

The best ways your employees can develop their communication skills

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about employee development and communication skills. Often times when you walk into a dealership, your communication skills are centered around that one-to-one in-person focus. Building trust with the customer is essential. Kain says, when you are a communicator, you have to […]
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service

Service: It’s time to make status updates your friend, not...

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According to Car Wars data gathered from thousands of dealerships across North America, only 26% of outbound calls made by service departments in 2021 were regarding vehicle status updates. Comparatively, in 2020, 30% of outbound calls referenced status updates. With the current shift in focus to service for many dealerships, agents are making a concerted […]
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dealer

What can your car dealership do to prepare for the...

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  On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique time in auto retail, where inventory levels are still low, dealers have record profits and dealers are wondering if this is the time to make a change? The question is— […]
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Roger Love

How should car dealers market their service department?

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets straight to the point and asks Moon, should dealers market their service department? The service department has been the financial backbone of nearly every automobile dealership in America. Yet, when it […]
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loyalty marketing program

The benefits of conducting process performance reviews

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On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, discusses process performance reviews. They were also called internet process performance reviews (IPPR). It’s a strategy to encourage your team to follow the processes you developed in the hopes that they’re going to engage, appoint and allow you to sell a guest […]
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Goldfayn

WSJ best-selling author Alex Goldfayn explains the power and profitability...

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Are you still using the phone to generate sales in today’s digital retail environment? If not, this is something that you should get back to immediately as you may be missing out on customers. In his latest book, Pick Up The Phone and Sell, Alex Goldfayn, keynote sales speaker, CEO of The Revenue Growth Consultancy, […]
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service

Embrace technology in the service department for faster turnaround times

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With the service department making up 49% of the dealership’s gross profit, it must continue to grow with the times. If dealerships don’t adopt new technologies before the other dealers in the area, customers and profit will be lost. As the automotive industry continues to change with higher customer expectations, margin compression and increased competition, […]
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cybersecurity

The dangers of cybersecurity and fraud in 2021: What your...

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There are many pros when it comes to allowing customers to purchase cars online. There is an increase in efficiency, greater ease of organizing documents, and a potential rise in customer satisfaction due to the convenience. Nevertheless, there is an enormous threat that you may already have experience with: cybersecurity and fraud. Cybersecurity company, Purplesec, […]
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automation

Why automation is a crucial tool in today’s auto industry

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In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can you keep up with all the text messages, emails, Facebook messenger chats, phone calls? The […]
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