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loyalty marketing program

The best ways your employees can develop their communication skills

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about employee development and communication skills. Often times when you walk...

How the right automotive CRM can help during the inventory crunch

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In a time where a chip shortage has led to a decline in inventory available and an increase in vehicle acquisition costs, having a...
email

How to improve email marketing effectiveness in 3 simple tips

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When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata....
service

Service: It’s time to make status updates your friend, not your...

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According to Car Wars data gathered from thousands of dealerships across North America, only 26% of outbound calls made by service departments in 2021...
dealer

What can your car dealership do to prepare for the future...

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  On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique...
Roger Love

How should car dealers market their service department?

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets...
loyalty marketing program

The benefits of conducting process performance reviews

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On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, discusses process performance reviews. They were also called internet process performance...
Goldfayn

WSJ best-selling author Alex Goldfayn explains the power and profitability of...

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Are you still using the phone to generate sales in today’s digital retail environment? If not, this is something that you should get back...
service

Embrace technology in the service department for faster turnaround times

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With the service department making up 49% of the dealership’s gross profit, it must continue to grow with the times. If dealerships don’t adopt...
cybersecurity

The dangers of cybersecurity and fraud in 2021: What your dealership...

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There are many pros when it comes to allowing customers to purchase cars online. There is an increase in efficiency, greater ease of organizing...