Sunday, April 11, 2021
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service

Embrace technology in the service department for faster turnaround times

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With the service department making up 49% of the dealership’s gross profit, it must continue to grow with the times. If dealerships don’t adopt new technologies before the other dealers in the area, customers and profit will be lost. As the automotive industry continues to change with higher customer expectations, margin compression and increased competition, […]
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cybersecurity

The dangers of cybersecurity and fraud in 2021: What your...

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There are many pros when it comes to allowing customers to purchase cars online. There is an increase in efficiency, greater ease of organizing documents, and a potential rise in customer satisfaction due to the convenience. Nevertheless, there is an enormous threat that you may already have experience with: cybersecurity and fraud. Cybersecurity company, Purplesec, […]
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automation

Why automation is a crucial tool in today’s auto industry

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In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can you keep up with all the text messages, emails, Facebook messenger chats, phone calls? The […]
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dealers

How dealers can drive leads when inventory slows down

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Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April 2020. While these numbers are bouncing up again and are on track with 2019 as of August 2020, dealers should expect the unexpected to happen […]
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social distancing

Keeping Your Service Drive Packed in a World of Social...

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As our world gets back to work after the initial pandemic shutdown, we are noticing successful social distancing protocols implemented all around us. Grocery and other stores now monitor the number of people in the store, with markings on the floor to remind people to social distance. Many restaurants have been allowed to reopen with […]
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road to the sale

Road to the Sale: Selling in the Age of COVID

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Why Talk about the Road to the Sale? We (three) have been in the auto business long enough to cultivate a lot of gray hairs (David began as a kid at our family dealership but professionally in 1982).  Tom has been an owner in a dealership and consulting company while Adam has owned two tech […]
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email marketing

Email Auto-Pilot: How Dealers Can Use Automation for Email Marketing

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Take a look at your email inbox. If you’re feeling overwhelmed, you’re not alone. Email is a powerful marketing channel, but it’s a crowded one. How do you make your messages stand out in a sea of meaningless, spammy emails? There are two keys to email marketing: Timing Relevance If you can master those two […]
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post-script

Putting a Post-Script After Your Email Signature

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 Sending a brief email, but you want to share one last impact thought with your potential customer? David suggests doing this at the end, in the CBT News Tip of the Day.  VIDEO TRANSCRIPT:  Hello, I’m David Kain of Kain Automotive, here with your tip of the day. I would encourage you to consider […]
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appointment

10 Ways To Improve the Art of Appointment Setting

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Scheduling impacts every area of your service department. The challenge is that many advisors and appointment setters see the appointment process as something to...
text

Moving from Email to Text Messaging

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On this week’s episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather than email.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome to Auto Marketing Now. On today’s show we’re going to talk about stopping the insanity with our focus on email and moving to […]
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