TSLA372.800-3.22%
GM76.620-2.32%
F12.260-0.14%
RIVN16.060-0.085%
CYD40.080-0.69%
HMC24.000-0.2%
TM191.260-1.72%
CVNA396.730-9.69%
PAG171.66010.11%
LAD291.00013.76%
AN205.6904.72%
GPI349.2104.51%
ABG201.3900.83%
SAH73.2600.87%
TSLA372.800-3.22%
GM76.620-2.32%
F12.260-0.14%
RIVN16.060-0.085%
CYD40.080-0.69%
HMC24.000-0.2%
TM191.260-1.72%
CVNA396.730-9.69%
PAG171.66010.11%
LAD291.00013.76%
AN205.6904.72%
GPI349.2104.51%
ABG201.3900.83%
SAH73.2600.87%
TSLA372.800-3.22%
GM76.620-2.32%
F12.260-0.14%
RIVN16.060-0.085%
CYD40.080-0.69%
HMC24.000-0.2%
TM191.260-1.72%
CVNA396.730-9.69%
PAG171.66010.11%
LAD291.00013.76%
AN205.6904.72%
GPI349.2104.51%
ABG201.3900.83%
SAH73.2600.87%


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automation

Why automation is a crucial tool in today’s auto industry

- September 18, 2020
In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer...
dealers

How dealers can drive leads when inventory slows down

- August 28, 2020
Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April...
social distancing

Keeping Your Service Drive Packed in a World of Social Distancing

- August 5, 2020
As our world gets back to work after the initial pandemic shutdown, we are noticing successful social distancing protocols implemented all around us. Grocery and other stores now monitor the number...
road to the sale

Road to the Sale: Selling in the Age of COVID

- June 1, 2020
Why Talk about the Road to the Sale? We (three) have been in the auto business long enough to cultivate a lot of gray hairs (David began as a kid at...
email marketing

Email Auto-Pilot: How Dealers Can Use Automation for Email Marketing

- May 14, 2020
Take a look at your email inbox. If you’re feeling overwhelmed, you’re not alone. Email is a powerful marketing channel, but it’s a crowded one. How do you make your...
post-script

Putting a Post-Script After Your Email Signature

- February 4, 2020
 Sending a brief email, but you want to share one last impact thought with your potential customer? David suggests doing this at the end, in the CBT News Tip of...
appointment

10 Ways To Improve the Art of Appointment Setting

- February 3, 2020
Scheduling impacts every area of your service department. The challenge is that many advisors and appointment setters see the appointment process as something to just get through quickly; many advisors...
text

Moving from Email to Text Messaging

- January 15, 2020
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather than email.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome to...
marketing

The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy in 2019

- January 23, 2019
Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of...


CBT News
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