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emails

Should Customer Email’s Be More Than A Service Reminders?

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Many businesses continue to shy away from email marketing because they believe that it’s an outdated approach. But, in actuality, 59% of B2B marketers...
A/B testing

Utilizing A/B Testing in Your Process

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On today's episode of On the Mark, Mark Tewart explains how the use of A/B testing in your sales process can dramatically change your...
email

Video Email Boosts Engagement and Personalizes Transactions

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Technology is coming up with new ways to interact every day. One feature that could be considered a communication dinosaur these days are emails....
Sales Email Lead Program

GM Launches Dealer Sales Email Lead Program

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GM Launches Dealer Sales Email Lead ProgramOn April, 9, 2018, GM launched the Dealer Sales Email Lead Program aimed at decreasing dealer response times...
internet process

Your Internet Process is Costing You Sales! But, it’s not your...

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Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales....
email marketing

Best Practices for Great Email Marketing

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Sales can be an easy job to do, but it is very difficult to learn. It’s not physically demanding and there are no real...
social media

Is your social media safe from hackers?

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Erik Nachbahr, President and CEO of Helion Automotive Technologies, joins Joe Gumm to talk about how hackers have moved from email phishing to clever...
auto response

Simplifying Your Email Auto Response

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Your emails from your CRM (to consumers) aren’t getting a response.  Brian explains why and how to fix the issue.
Elise Kephart

Elise Kephart: Creating the Best Experience for Customers

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Joe sits down with leads/follow-up expert Elise Kephart as she offers her expertise on creating a custom, personalized experience for your customers that helps...
2-way communication

Improve Your Emails for Better 2-Way Communication

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Are you asking your customers questions in the emails you send? Brian explains how doing so could help improve 2-way communication at your dealership.