Home Authors Posts by Brian Pasch

Brian Pasch

192 POSTS 0 COMMENTS
Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
Brian Paschvideo

Campaigns Generating Conversions Sell More Cars

Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your...
websitevideo

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
Google Analyticsvideo

The 5th Conversion Channel in Google Analytics

On this week's episode of Auto Marketing Now, Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it...
account retentionvideo

Improving Account Retention in the Vendor Community

On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account...
social mediavideo

How Social Media Can Connect You to Your Audience

On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites...
dealersvideo

Things Dealers Can Do in Hard Times

Brian talks about the headwinds that dealers will be facing later in the year as well as some things that dealers can do in...
Facebookvideo

Facebook’s Controversial Change

On this week's episode of Auto Marketing Now, Brian Pasch tackles the controversy regarding Facebook's change and how they use third-party data to target...
video pre-rollvideo

How Video Pre-Roll Can Compliment Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
evolutionvideo

The Evolution of Automotive Sales

On this week's episode of Auto Marketing Now, Brian Pasch invites his friend and co-author Thomas Gage to discuss an important topic that dealers...
digital marketingvideo

2018 Digital Marketing Playbook (Part 4)

On today's episode of Auto Marketing Now, Brian Pasch continues his series on the 2018 Digital Marketing Playbook. In part 4, Brian goes over...
Vehicle Salesvideo

“Supply and Demand Challenges Suggest A Decline in Vehicle Sales Moving Forward” – Jonathan...

The SAAR is once again at around 17 million, however, Trumps's tariff and the sudden hike in interest rates may have a negative impact...
staff meetings

Are You Operating your Staff Meetings In A Way That Actually Helps?

Let’s be honest: no one likes meetings. Generally, we find meetings to be unproductive wastes of time, which we put up with because they’re...
auto sales

Tumultuous Auto Sales Forecast for Remainder of 2018

After a seven-year run of consecutive annual auto sales increases in the United States, the final sales figures for 2017 showed a regression of...
talent

Five HR Tools to Find the Best Talent and Streamline the Onboarding Experience

It’s hard to find good people these days. According to data from the U.S. Bureau of Labor Statistics, approximately three million employees have left...
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...

Become Your Own “One-A-Day Vitamin”

Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Texting Strategy

Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...