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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
website trafficvideo

Improve Your Website Traffic

 Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of...
cross-sellingvideo

Cross-Selling and Pump-In, Pump-Out Data

 On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...
merchandisingvideo

Modern Merchandising in Today’s Dealerships

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes...
advertisingvideo

Advertising with Twitter Video

 Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all...
engagementvideo

Creating Custom Scripts to Track Engagement

On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
Facebookvideo

Using Facebook as a Branding Tool

TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local...
automotive seovideo

Automotive SEO Strategies

On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
conversionsvideo

Campaigns Generating Conversions Sell More Cars

Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your...
retailing challengesvideo

Approaching Digital Retailing Challenges

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...
retailvideo

Modernizing Your Retail Experience

On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...
newscast

Four Ways Your Dealership Can Use a Sales Funnel

The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel”...
BDC Strategyvideo

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...
F&I

5 Unethical F&I Practices That Could Sink Your Dealership

It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
future

Tech Trends that Signal the Future of Automotive Retail

It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century...
boomers

What the Baby Boomer Buyer Expects from F&I

There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know...

Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...

How to Maximize the Service Appointment Process and Retain More Customers

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...

Eliminating Your Customers’ Fears

 David Lewis talks about understanding and eliminating your customers' fears to help you earn the sale on today's Saturday Morning Sales Meeting.