Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
organic searchvideo

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…
Google My Businessvideo

How to amplify the reach of your Google My Business listing for fixed-ops

In this episode of Auto Marketing Now, host Brian Pasch discusses the latest updates in Google paid advertising. He also tackles new updates to amplify the reach of your Google My Business listing for fixed-ops. Recently Google announced to auto…
retailvideo

Modernizing Your Retail Experience

 On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in the road for a retail transformation. VIDEO TRANSCRIPT: Brian Pasch: Welcome to Auto Marketing Now.…
conversionsvideo

Campaigns Generating Conversions Sell More Cars

 Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your campaigns generate a higher rate of conversions. VIDEO TRANSCRIPT: Hi, this is Brian Pasch, and…
automotive seovideo

Automotive SEO Strategies

 On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your dealership website, and more.
online car shoppersvideo

Improving Connection Rates with Online Car Shoppers

 Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why and suggests performing this task with your lead form thank you page on today's Tip…
SEM spendvideo

Ways to Reduce Your SEM Spend

 On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use those funds for other areas of opportunity, like video pre-roll or a "video everywhere" strategy.…
video pre-rollvideo

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.
lookalike audiencesvideo

Testing Lookalike Audiences on Facebook

 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this is Brian Pasch and here's your CBT News Tip of the Day. There…
websitevideo

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how to supercharge your marketing strategy using anonymous shopper data.   VIDEO TRANSCRIPTION: Speaker 1: Welcome to…
seasonal

How to leverage seasonal service appointments to drive better business

The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change in how they handle routine maintenance. And this is dramatically altering how dealerships operate. According to…
video

How dealers can successfully generate revenue from connected services

Capgemini just released a new Connected Car Trend Radar Report which explores how OEMs can make the most of their connected services in terms of monetization. Daniel Davenport, senior director of North American automotive for Capgemini, is here to discuss…
video

5 of the biggest issues facing the F&I office today and how to cope...

F&I departments are facing a unique set of challenges in today’s marketplace. While many dealers have recently made strong investments in digital retailing due to the COVID-19 pandemic, the digital push has made many dealers wonder how digital retailing will…
service

Service department retention may start with the facility

According to NADA research, 76% of car buyers purchase a vehicle from the dealership that performs their regular maintenance. Yet despite nearly 100% of new vehicles being bought from a dealership, just 1 in 3 car owners are taking their…
General Motors

Major announcement Tuesday by General Motors focuses on EV development

On Tuesday, Oct 20, General Motors held a virtual media event to announce a multi-billion-dollar investment into six of their manufacturing facilities. At the heart of the announcement is a transition for the Spring Hill, TN assembly plant to begin…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

How car dealership leaders can create more growth opportunities for people...

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Damon Lester, president of the National Association of Minority Automobile Dealers. Diversity and inclusion have been age-old issues for…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…