Home Authors Posts by Brian Pasch

Brian Pasch

Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
online car shoppersvideo

Improving Connection Rates with Online Car Shoppers

Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why...

Things Dealers Can Do in Hard Times

Brian talks about the headwinds that dealers will be facing later in the year as well as some things that dealers can do in...

Testing Lookalike Audiences on Facebook

Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...
website trafficvideo

Cleaning Up Your Website Traffic

  On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up...
organic trafficvideo

Organizing Your Organic Traffic

 On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these...

Last Click Attribution

 On today's Auto Marketing Now, Brian Pasch tackles the ugly giant of automotive digital marketing; last click attribution.

Campaigns Generating Conversions Sell More Cars

Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Creating Custom Scripts to Track Engagement

On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
email communicationsvideo

Improving Email Communications to Increase 2-Way Engagement

On today's Tip of the Day, Brian Pasch discusses improving email communications to increase two-way engagement and help you sell more cars in the...
social media

Why Organic Social Media Is Losing Its Power?

Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any...
marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...
car buyers

Six of the Most Innovative Current and Upcoming Connected Car Features

The days of just using your car to get from Point A to Point B are over. Today, cars are not only collections of...

Mazda Changing Things Up With New Appointments

Tuesday, Mazda announced announced several leadership changes to its North American Operations. The current CEO and President of Mazda North American Operations (MNAO), Masahiro...
tax credits

Trump Budget Aims to End Electric Vehicle Tax Credits

Slipped in amongst other budget saving measures in the 150-page 2020 fiscal year budget proposed by the Trump Administration was “Repeal the qualified plug-in...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Stop, Look, and Listen

  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

The Reward of Consistent Practice

Nobody gets better on game day. On today's Saturday Morning Sales Meeting, Dave discusses the rewards that come with consistent practice and preparation.

The Power of the First Impression

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis and Associates talks about the meet and greet in the service...