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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
Auto Marketing Nowvideo

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.
retargetingvideo

Retargeting for a Bigger Impact

 Why is your dealership retargeting people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner ads make...
digital retailingvideo

Digital Retailing Tools

On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing tools and the tests that were done at the 2018...
social mediavideo

How Social Media Can Connect You to Your Audience

On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites...
DMS Datavideo

Leveraging Your DMS Data

  On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and...
Facebookvideo

Using Facebook as a Branding Tool

 TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local...
Auto Marketing Nowvideo

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data...
advertisingvideo

Advertising with Twitter Video

 Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all...
search campaignsvideo

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...
cross-sellingvideo

Cross-Selling and Pump-In, Pump-Out Data

On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...
year end

A Great Beginning Can Influence A Great Year End!

Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year! What can we...
electric vehicles

Two Standard Oil Companies to Usher in an Age of Electric Vehicles

If you’ve been on the fence about introducing Electric Vehicles (EVs) to your customers, now is the perfect time to get on board. Previously,...
Cadillac

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...
car buying trendsvideo

Market Predictions and New Car Buying Trends for 2019 – Bill Wittenmyer

It’s crucial for dealers to start the new year off on the right foot, and that begins with being mindful of market predictions and...
vehicle inventoryvideo

Combating Rising Interest Rates, Managing Vehicle Inventory, and Reducing Your Margin Compression – Brian...

Every dealer knows that as your vehicle assets depreciate, your profit margins begin to shrink. The two major causes of inventory depreciation? Age and...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...

Selling in the Service Drive

On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...