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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
online car shoppersvideo

Improving Connection Rates with Online Car Shoppers

 Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why...
search campaignsvideo

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...
website trafficvideo

Cleaning Up Your Website Traffic

On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up...
lookalike audiencesvideo

Testing Lookalike Audiences on Facebook

 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...
account retentionvideo

Improving Account Retention in the Vendor Community

On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account...
Marketing campaignsvideo

Tracking Your Marketing Campaigns

 If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat...
video pre-rollvideo

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
organic trafficvideo

Organizing Your Organic Traffic

 On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these...
websitevideo

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
website trafficvideo

Improve Your Website Traffic

 Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of...
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...
selling

About Selling, Closing And Negotiation…

Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing...
big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming...
Ryan Norrisvideo

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...

Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....

Make This Saturday a Day of Success

Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...