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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
retailvideo

Modernizing Your Retail Experience

 On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...
conversionsvideo

Campaigns Generating Conversions Sell More Cars

 Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your...
automotive seovideo

Automotive SEO Strategies

 On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
online car shoppersvideo

Improving Connection Rates with Online Car Shoppers

 Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why...
SEM spendvideo

Ways to Reduce Your SEM Spend

 On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use...
video pre-rollvideo

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
lookalike audiencesvideo

Testing Lookalike Audiences on Facebook

 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...
websitevideo

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
website trafficvideo

Improve Your Website Traffic

 Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of...
Marketing campaignsvideo

Tracking Your Marketing Campaigns

 If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat...
used car

Used Car Sales Could Win Out If Customer Fears are Quelled

J.D. Power forecasted that dealers would face higher prices for used car inventory after a strong start to pre-owned sales in 2019. Used vehicles...
phone

Get Back to the Phone Basics in the Face of COVID-19

The phone remains a critical tool in every dealership department amidst the chaos of COVID-19. This season of life is unprecedented, challenging, and unpredictable....
fixed-ops

How Dealers Can Support Fixed-Ops through the Coronavirus Pandemic

As the coronavirus pandemic stretches from weeks into months, dealers are shifting focus from short-term fixes to long-term plans in order to adapt to...
Paul Cummingsvideo

Automotive Veteran, Best-Selling Author, and Business Coach Paul Cummings Shares His Unique Perspective on...

Today on CBTNews.com - Thursday, April 2nd, 2020: Best-Selling Author, Business Coach, And Automotive Veteran Paul Cummings Shares His Unique Perspective on the Current Crisis On...
Sokalvideo

Sokal Digital and Advertising Agency Comes Through For Dealers During This Crisis

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Mark Sokal, CEO of Sokal Digital and Advertising Agency. In...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
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