Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
retailvideo

Modernizing Your Retail Experience

 On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...
conversionsvideo

Campaigns Generating Conversions Sell More Cars

 Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your...
automotive seovideo

Automotive SEO Strategies

 On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
online car shoppersvideo

Improving Connection Rates with Online Car Shoppers

 Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why...
SEM spendvideo

Ways to Reduce Your SEM Spend

 On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use...
video pre-rollvideo

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
lookalike audiencesvideo

Testing Lookalike Audiences on Facebook

 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...
websitevideo

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
website trafficvideo

Improve Your Website Traffic

 Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of...
Marketing campaignsvideo

Tracking Your Marketing Campaigns

 If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat...
Tesla and Chevy

Chevy and Tesla Top the List of Fastest-Selling Cars 

In the race to get cars sold and off the lot, new SUVs and Tesla are leading the pack. iSeeCars published a study revealing...
digital

How Digital Tools are Empowering Dealers to Keep Calm and Carry On

Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for dealers to remain top of mind for consumers....
Sokalvideo

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as...
Adam Marburgervideo

Adam Marburger on How F&I Managers Can Further Support Salespeople

COVID-19 has dramatically changed almost every department in the dealership and F&I is no exception. Creating a high level of consumer engagement early on...

Fitting an Off-Road Presence into Your Dealership’s Marketing

In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...