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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
retargetingvideo

Retargeting for a Bigger Impact

 Why is your dealership retargeting people who have visited your website for two seconds?Brian explains how retargeting serious inquiries with banner ads makes a...
engagementvideo

Creating Custom Scripts to Track Engagement

  On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
video pre-rollvideo

How Video Pre-Roll Can Compliment Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
social mediavideo

How Social Media Can Connect You to Your Audience

On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites...
Auto Marketing Nowvideo

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.
digital marketingvideo

The Future of Digital Marketing

On today's episode of Auto Marketing Now, Brian Pasch discusses the future of digital marketing and the importance of being part of an ecosystem...
online car shoppersvideo

Improving Connection Rates with Online Car Shoppers

Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call?  Brian explains why...
educationvideo

Making an Investment in Education

On today's episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.
accelerated mobile pagesvideo

Accelerated Mobile Pages

On today's episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as...
Facebookvideo

Using Facebook as a Branding Tool

TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggest using Facebook to promote local...
menu

The Advantages of Selling Beyond the F&I Menu at Your Dealership

Back in the 1990’s, menu selling was becoming an accepted way to make it easier for the F&I managers to be able to present...
marketing

How to Avoid These Five Marketing Pitfalls at Your Dealership

Over the past couple of decades, marketing has transitioned from the “action of pushing out messaging,” to “strategically driving engagement and revenue.” Case studies,...
qualified buyervideo

Assumptive Selling: Treat Every Up as a Qualified Buyer – Steve Stauning

Every dealer wants to see their sales improve without having to spend more money on generating new leads, and that means making the most...
customer service

Great Customer Experience Means Consistent Customer Service

I am Yankees fan and have been my whole life. Not just for these new “Judge & Stanton” years or even the “Jeter” years,...
market share

Dealers Growing Market Share: What Really Separates Them from the Rest?

With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as...

Phone-Ups That Lead to a Sale

  On today's episode of Straight Talk, David Lewis talks about phone-ups and gives some powerful tips for turning an incoming customer call into a...

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

Goals, Health, Wellness, and Achievement (Part 2)

  In part two of his three-part series on goals, health, wellness, and peak performance in the new year, Cory Mosley invites Delatorro McNeal, CEO...

How Visuals Can Increase Sales in Your Dealership

On this week's episode of F&I Today, Becky Chernek goes over the importance of visuals in your presentation and how you can use video,...