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Brian Pasch

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Brian has more than 20 years of IT and marketing leadership experience in the public sector and on Wall Street. He founded PCG Digital Marketing in 2005 to help growing companies with digital marketing strategies, particularly in the retail automotive sector, and PCG Consulting in 2012 to offer comprehensive marketing strategies. He is an active professional writer, blogger and speaker.
Facebookvideo

Testing Lookalike Audiences on Facebook

  Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences.
social mediavideo

Leveraging Social Media

 Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership...
DMS Datavideo

Leveraging Your DMS Data

  On today's episode of Auto Marketing Now, Brian Pasch talks about leveraging your DMS data to connect with more of your existing customers and...
organic trafficvideo

Organizing Your Organic Traffic

On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these...
Auto Marketing Nowvideo

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data...
third-party classifiedvideo

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...
Brian Paschvideo

Campaigns Generating Conversions Sell More Cars

Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your...
retargeting strategiesvideo

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...
fixed-opsvideo

How to Jumpstart Your Fixed-Ops

On this week's episode of Auto Marketing Now, Brian explains how to jumpstart your conversion and engagement tracking for your fixed-ops.
search campaignsvideo

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...
newscast

Digital Hubs in Your Dealership: A Smart Investment?

Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous at large chains like Wal-Mart, Target, and Albertsons, and...

Why Your Team Should Be Certified

Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help...

Making the Connection: Four Ways to Align your Goals

Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your...
Finlayvideo

Tariffs or Technology: What Will Have the Biggest Impact on Retail Auto? – Steve...

Steve Finlay, Editor of WardsAuto joins Jim Fitzpatrick in a great discussion about the current effect import tariffs and technology are having on the...
Lisa Copelandvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Marketing to Changing Demographics

On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to...

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...