Thursday, December 9, 2021
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Facebook

Facebook Launches Two New Marketing Tools to Help Dealers

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For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media platform houses 2.38 billion monthly users as of March 2019 and has rightfully become a staple in social media marketing strategies for savvy business owners, especially car dealers. The platform has […]
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partnership

“Partnership” is the New Automotive Industry Buzzword

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When it comes to the future of the automotive industry, the word “partnership” is starting to enter the conversation. In the past, automakers looked at one another as rivals, but today they are considering the benefits of merging. One famous example is Fiat Chrysler Automobiles. What was once seen as an “impending failure,” has expanded […]
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connected car

The Growing Impact of the “Connected Car,”: Four Ways This...

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Today’s cars have become a one-stop-shop for transportation, security, and infotainment. Not only can you drive and play music, but you can now take advantage of Wi-Fi connectivity, autonomous driving technologies, and a variety of information functions. For this to happen, many new cars are connected to the Internet of Things (IoT), which allows vehicles […]
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NADA 2019: Force Marketing, Cody Tomczyk

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Cody Tomczyk, Vice President at Force Marketing joined Bridget Fitzpatrick at our NADA 2019 stage to discuss how Force is having the right conversations...
recon

Calibrate Recon to Increase Used Car Profitability, Dealers Say

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Since hitting the automotive retail market in 2010, software for calibrating reconditioning efficiency has revolutionized how auto dealerships get used cars ready for sale. Those using this technology say its use results in their ability to: Move more vehicles in fewer days from acquisition to ready-for-sale status Increase inventory turn by at least one, improving […]
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big data

What Do I Do With All This Data?

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By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already estimates that number to reach $3.3 billion by the end of this year, so we are well on our way to the 2021 projection. So, what’s the big deal, and why […]
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dealers

What You Need to Do — NOW — to Succeed...

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Check the correct statements… ❑ In good times we develop bad habits because we can. ❑ In bad times we develop good habits because we have to. We hardly ever get the chance to start over in life, or in business, but that’s exactly what almost every dealer and their entire staff had to do […]
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social media

Social Media vs. Third-Party Marketing: Which Is Best for Your...

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Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with each one there are pros and cons to seeing it through. Dealers have always had third-party sites like Cars.com or Autotrader to lean on, but does it make more sense to […]
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margin compression

Five Ways to Stay Ahead of Margin Compression

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Automotive dealers across the country have likely noticed the margin squeeze in the past few years. They may have wondered if they were alone, but margin compression is a wide-spread issue in the industry. According to the 2017 NADA report, from 2015 to 2016 new and used vehicle gross profits have decreased. Even more startling, […]
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Commerce Exchange

Automotive Commerce Exchange Network Where New Solutions Are Developed –...

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In a recent interview with Leigh Ann Conver of Fortellis from the CBT Automotive Network booth at Digital Dealer 24, we learn more on how the automotive industry has a new automotive commerce exchange technology platform where industry professionals, developers, and others can go to create new solutions that are faster, better, and smarter or purchase […]
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