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trend

Trend Watch: What Dealers Can Expect in the Next Five to...

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What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words...
renovations

Four Reasons Why Manufacturers Need to Re-Evaluate Mandated Renovations

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In 2012, a San Diego Tribune article revealed that auto dealers in the region of Escondido spent $10 million to $12 million on dealership...
Facebook

Facebook Launches Two New Marketing Tools to Help Dealers

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For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media...
partnership

“Partnership” is the New Automotive Industry Buzzword

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When it comes to the future of the automotive industry, the word “partnership” is starting to enter the conversation. In the past, automakers...
connected car

The Growing Impact of the “Connected Car,”: Four Ways This Can...

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Today’s cars have become a one-stop-shop for transportation, security, and infotainment. Not only can you drive and play music, but you can now take...

NADA 2019: Force Marketing, Cody Tomczyk

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Cody Tomczyk, Vice President at Force Marketing joined Bridget Fitzpatrick at our NADA 2019 stage to discuss how Force is having the right conversations...
recon

Calibrate Recon to Increase Used Car Profitability, Dealers Say

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Since hitting the automotive retail market in 2010, software for calibrating reconditioning efficiency has revolutionized how auto dealerships get used cars ready for sale....
big data

What Do I Do With All This Data?

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By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already...
dealers

What You Need to Do — NOW — to Succeed in...

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Check the correct statements... ❑ In good times we develop bad habits because we can. ❑ In bad times we develop good habits because we have...
social media

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

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Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with...