Saturday, October 16, 2021
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Bill Wittenmyer

Bill Wittenmyer on Recruitment, Creating the right culture, and Prospecting

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As a car dealer, unless you’re wearing a shirt or hat out in public advertising your store, it’s hard for some people to actually know what you do for a career. ELEAD1 Partner Bill Wittenmyer told CBT’s Jim Fitzpatrick recently that dealership personnel used to be walking billboards for their stores, and it might be […]
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Alan Ram

What dealers can do better

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Alan Ram talks to CBT News about why you don’t need more people, you just need your people to do more.
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Dodge

Dodge to Dealers: “No Markup on Demon”

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With 840 supercharged horsepower, the 2018 Dodge Challenger SRT Demon can burn through a quarter-mile in a Guinness-record 9.65 seconds. Today, Dodge announced a novel plan to ensure dealers don’t burn customers with stiff markups on a muscle car that already starts from $86,090, including a gas-guzzler tax. Dodge said that its earliest production run of […]
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technology

How Technology is Changing the Auto Industry

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CBT’s Joe Gumm sits down with Michael Buhr, CEO of Filld, to discuss how technology is changing the automotive industry.
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dealers

MIT Study: Dealers aren’t keeping up with technological advances

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In a study performed earlier this year, M.I.T.’s Age Lab revealed that the dealership employees researchers spoke with “were woefully unprepared to educate prospective buyers about safety technology and automated driver assistance programs like crash-avoidance, lane-keeping adaptive cruise control and blind spot monitoring.” Kristin Kolodge, Executive Director of Driver Interaction and HMI Research for J.D. […]
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mary barra

Mary Barra discusses the future of the auto business

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  Economic Club president, David Rubinstein, recently sat down with Mary Barra, CEO of General Motors. Watch the interview from the Economic Club of Washington, D.C.
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Daily Newscast: Why automakers will profit off dealers, not autonomous...

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Should Ford stick to doing what it does best?    Steve Hall from NCM on communicating better with your service customers OEM: Honda chief retires to help make “moonshine”
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Driving Sales

Daily Newscast: Drive more sales using video

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Drive more sales using video A dealer drives more clicks going national Do's and don'ts of customer surveys

Do online car shoppers visit dealers more often?

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Consumers who spend more time car shopping online end up visiting dealerships more often. But those stays are relatively short. That’s according to an Accenture study that among other things compares what it calls “digital natives” (frequent online shoppers) with “digital laggards” (less avid online consumers). Source: Ward’s Auto
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FTC makes a big move on recalled vehicles

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The public has long been wary of used cars and the claims of roadworthiness by the dealers who sell them. On Friday, the nation’s main advertising regulator issued a ruling that consumer groups complained will give used-car dealers too much leeway in the disclosures they are required to make. The Federal Trade Commission, in a […]
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