Sunday, November 29, 2020
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service

New study shows consumers’ motives for dealership service, key marketing tactics

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A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The 2020 Dealership Service Retention Report found that the top factors that attract customers to service their vehicle at the dealership are the same that can […]
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Black Friday

Lower volume, higher profits the name of the game for dealers...

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In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous years. The prediction comes from industry experts who see an ongoing new car inventory shortage, particularly on the most in-demand models, helping manufacturers and dealers hold profits.  Through October, Edmunds has […]
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marketing

Automotive marketing study reveals two marketing techniques that boost sales by...

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There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data science company, to conduct a study on digital sales and retailing in the automotive industry.  They released their surprising findings at the annual Automotive Analytics and Attribution […]
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OTAs

Connected cars and OTAs: What are the pros and cons for...

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Who knew we would be living in a time when cars began to act like computers? Today’s cars are connected in ways that we have never seen before. Drivers can access Wi-Fi in their vehicles to enjoy expanded entertainment options, track traffic patterns, and even to order food. Nevertheless, one of the most well-known uses […]
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inventory

Used car industry seeing more inventory, all-time high prices

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Customers have more choice and dealers have more to offer shoppers in the used car market, according to vAuto Available Inventory. Used cars have become more plentiful in recent weeks on a combination of factors but despite more inventory, the average list price continues to climb. The trend comes as new car sales have rebounded […]
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customers

Study shows that negative auto dealer ratings are on the decline—Why?

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Today, it can quickly feel like company reputations either rise or fall depending on what is said about them on Yelp, Google, or any other relevant review site. For dealers, this may feel even more crucial, as dealerships are often looked at through a critical lens by customers and media outlets because of the complexities […]
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automakers

Auto groups and automakers defy third-quarter expectations amid the pandemic

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This year looked as if it was going to spell disaster for the automotive industry. The onset of the COVID-19 pandemic in the early part of 2020 seemed to shatter auto sales initially. Nonetheless, a quiet resurgence has emerged for dealers and automakers across the country. Savvy dealers have found ways to capitalize on the […]
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tire

Americans’ travel plans mean dealers should double down on tire sales

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Airlines have capped their in-flight capacity and scheduled flights are down as much as 70%. The impeded ability to travel by air will disrupt holiday plans for many Americans. However, the Hankook Tire Gauge Index from October 2020 reveals that nearly three-quarters of Americans still plan to travel this holiday season, and 76% of them […]
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NADA

NADA seeks to lead by example by setting new diversity and...

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In a recent interview with Automotive News, Peter Welch, CEO of NADA, discussed the new diversity and equity strategies he and NADA staff are taking to promote inclusion in the company and the automotive retail industry: “We have such a big footprint in the industry, and in the retail industry, that we intend to lead […]
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recovery

Can the auto industry maintain its torrid recovery pace?

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After a devastating first half of 2020, the automotive industry sustains its strong recovery, outpacing retail recovery figures in other industries. CNN reports that the American economy is operating at 83% of the pre-pandemic forecasts for the year while J.D. Power is estimating that the SAAR for new vehicle sales is expected to be 15.9 […]
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