Wednesday, July 6, 2022
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website experience

How to effectively prepare your website for emerging EV retailing

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses prepping your local marketing strategy...

2 emerging buyer personas that auto marketers should keep an eye...

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The past few years in the retail automotive space have been filled with uncertainty for many dealers, but experts are saying that despite this...

Strengthen car shopper confidence with transparent penny-perfect payments

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The financing process during the car buying journey often causes the most friction for car shoppers, especially when buying online. Consumers today demand trust...
Autotrader

The most important thing car dealers should do in today’s marketplace...

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What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital...
dealer advantage

Dealer Advantage: Looking back at 3 key areas car dealers should...

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In this episode of the Dealer Advantage series, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive re-visits three best practices car dealers implemented last...
website experience

Is low inventory messing up your dealership’s website experience?

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses website design and the impact that low inventory has on the shopper experience.  Recently, on behalf of another customer, Pasch began shopping around for a specific vehicle made by Audi. He got in touch with a […]
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car dealers

How car dealers can better source used car inventory in 2022

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Dealerships faced major headwinds in 2021 as an anticipated shortage of critical vehicle components like semiconductor chips put the brakes on new car production. This challenged car dealers to turn their attention toward used cars and building their inventories in a hyper-competitive marketplace required creativity. New-vehicle sales in 2021 neared 14.9 million units, according to […]
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website experience

What can the auto industry do about incoming OEM digital retailing...

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On the latest episode of Auto Marketing Now, host Brian Pasch tackles the latest updates in OEM digital retailing programs and the mandates that are likely coming down the pipeline for some manufacturers. In the Summer of 2021, Brian Pasch Enterprises published a research report called Comparing Stellantis E-Shop to Competing Digital Retailing Solutions. In […]
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Roger Love

3 proven and time-tested tips to get the most out of...

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On the latest edition of Straight to the Point, host Frank J. Lopes asks the question, are you prepared for ‘Golden Week?’ The holiday season is commonly referred to as the most wonderful time of the year. But, in the car business, our most wonderful time of the year is the week between Christmas and New […]
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Tynan

Bloomberg’s Kevin Tynan shares his auto industry predictions for 2022

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Much has taken place throughout the past year in retail automotive; from record acquisitions to the continued ‘chip-demic’. Throughout it all, dealers have remained profitable. On today’s show, we’re pleased to welcome Kevin Tynan, Bloomberg Intelligence’s Senior Automotive Analyst, who stays up to date on all things automotive. He gives us his perspective on the […]
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